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Search Engines and Portals

Search Engines and Portals. A Librarian’s Analysis by Greg R. Notess. Overview:. An analysis of the databases Size Overlap Change Looking towards the future Portal or Destination. Search results are limited by. Database content The Web pages included

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Search Engines and Portals

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  1. Search Engines and Portals A Librarian’s Analysis by Greg R. Notess

  2. Overview: • An analysis of the databases • Size • Overlap • Change • Looking towards the future • Portal • or Destination

  3. Search results are limited by • Database content • The Web pages included • The depth to which they are indexed

  4. What about the rest? • Who’s the biggest? • How to measure? • Actual search results • Verified hits

  5. But at least • They have a high degree of duplication between them • Right?

  6. Let’s compare hits from 4 small searches

  7. Change over time?

  8. Where go the search engines? • Search tool? • Portal? • The New Media? • Destination?

  9. Development • Database of Web pages • adds Supplementary Database • Phone numbers, reference, businesses, news • adds Subject directory • adds Services • free email, Web sites, shopping, travel agent • now Communities

  10. Portal to Destination? • Driving force • advertising revenue • Keep users longer for more • Conflicts with portal principle?

  11. Future possibilities? • Smaller databases? • Emphasis on local content • Paid advertising for visibility • Yahoo!’s Business Express • Rise of separate research oriented sites?

  12. So let’s hear from the players • Infoseek as destination site • Northern Light as a research service • Danny Sullivan of Search Engine Watch • For the view from the Web Managers and more

  13. For more of my analysis:Search Engine Showdown • www.notess.com/search • Search engine features • Analysis • Coming soon: • search email list & forums

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