Conrad Sauvé Secretary General and CEO of the Canadian Red Cross

2. Conrad Sauvé Secretary General and CEOof the Canadian Red Cross John L. Byrne Director General of the Canadian Red Cross, Atlantic Zone

3. Canadian Red Cross history of HELP Where we’ve been… and where we’re going Canadian Red Cross HELP | Equipped for independence.

4. Canadian Red Cross history of HELP Where we’ve been… and where we’re going 1946 • Launch of Sickroom Supply Loan Cupboard - providing temporary loans of crutches, wheelchairs and other hospital equipment to help wounded war veterans returning to Canada. 1950 • 475 loan cupboards, serving 16,000 individuals. Canadian Red Cross HELP | Equipped for independence.

5. Canadian Red Cross history of HELP Where we’ve been… and where we’re going 1958 • 25,616 people assisted, 39,431 pieces of equipment loaned. 1959 • President of the Associated Hospitals of Manitoba, Dr. L. O. Bradley, states “this service is a big aid in getting people home from hospitals earlier.” Canadian Red Cross HELP | Equipped for independence.

6. Canadian Red Cross history of HELP Where we’ve been… and where we’re going 1968 • Name changes to SickroomEquipment Loan Service (SELS). • With the advent of insured Home Care programs, the service is taking on new significance. Increasing need for equipment in the home for short term and long term care. 1976 • 533 SELS outlets, 76,908 pieces of equipment loaned to 59,476 individuals, up 5% from previous year. Canadian Red Cross HELP | Equipped for independence.

7. Canadian Red Cross history of HELP Where we’ve been… and where we’re going 1986 • National standards developed and implemented the following year. 1993 • 32,621 articles loaned, 90,712 people served, 8 divisions offer the service. Canadian Red Cross HELP | Equipped for independence.

8. Canadian Red Cross history of HELP Where we’ve been… and where we’re going 2007 • A new Quality Management program is piloted at 10 HELP locations coast-to-coast. 2008 • Introduction of improved computerized inventory management systems. Canadian Red Cross HELP | Equipped for independence.

9. Canadian Red Cross history of HELP Where we’ve been… and where we’re going Canadian Red Cross HELP | Equipped for independence.

10. Sharing Experiences Atlantic Zone

11. Sometimes help means more than lending a hand HELP – Changing lives across Canada Florence Barron Volunteer with the Red Cross for 45 years, St. John’s, Newfoundland Canadian Red Cross HELP | Equipped for independence.

12. Sharing Experiences Ontario Zone

13. Sometimes help means more than lending a hand HELP – Changing lives across Canada Lorraine Saldanha Community Services Assistant, Waterloo, Ontario Canadian Red Cross HELP | Equipped for independence.

14. Sharing Experiences Western Zone

15. Sometimes help means more than lending a hand HELP – Changing lives across Canada Nancy Beasley Hosker Provincial Manager for Government Relations and Communications, Alberta Canadian Red Cross HELP | Equipped for independence.

16. National Impact

17. National Impact The national reach 1 Western Zone – 83 locations, serving more than 175,000 people per year. Ontario Zone – 30 locations, serving more than 20,000 people per year. Atlantic Zone – 58 locations, serving more than 60,000 people per year. HELP relies on more than 1,500 volunteers nationally. 2 3 Canadian Red Cross HELP | Equipped for independence.

18. National Impact National statistics Zone Western Zone Ontario Zone Atlantic Zone National total Loans/year (approx) more than 170,000 more than 15,000 more than 40,000 over 225,000loans/year Clients served more than 175,000 more than 20,000 more than 60,000 over 255,000clients Volunteers more than 1100 more than 100 more than 300 over 1500volunteers Canadian Red Cross HELP | Equipped for independence.

19. National Impact National HELP committee John L. Byrne Chair / General Manager, Atlantic Zone Leslie Dunning General Manager, Western Zone Ron Kelusky Director General, Ontario Zone Ismael Aquino Regional Director, NS Region, Atlantic Zone Jacqui Dow Director, Quality & Risk Mgt., Ontario Zone Fiona Lewis Director, HELP, Western Zone Jack Kawalecki Finance, Manager, Ontario Zone Judy Hynes MacNeil Manager, HELP, NS Region, Atlantic Zone Canadian Red Cross HELP | Equipped for independence.

20. National Impact National priorities • Development of National policies and standards • Quality Management • Financial Management • Inventory Control and Systems Management • Service Development by expanding service at the community and contractual level Canadian Red Cross HELP | Equipped for independence.

21. National Impact The need for a national HELP brand • Celebrating the history and achievements of community- based loan programs • Increase support and awareness nationally • Sharing best practices and resources • Better equipped to meet the needs of today and tomorrow Canadian Red Cross HELP | Equipped for independence.

22. National Impact The need for a national HELP brand To bring these ideas to life and assist us in defining this brand we enlisted the help of ThreeTon New Media. • Rebranding • Cohesive visual presentation with a consistent national message Canadian Red Cross HELP | Equipped for independence.

23. National Impact About the name • HELP means more than lending a hand.  Canadian Red Cross HELP | Equipped for independence.

24. National Impact Positioning statement HELP, a program of the Canadian Red Cross, provides individuals dealing with illness or injury with health equipment. Thanks to donors, local funders and partners; and with the support of dedicated volunteers and staff, HELP empowers thousands of people each year to live more independently. HELP also plays an important role in the diversion of used equipment otherwise destined for landfill. Canadian Red Cross HELP | Equipped for independence.

25. National Impact Logo and tagline Equipped for independence. Prendre le chemin de l’autonomie. Canadian Red Cross HELP | Equipped for independence.

26. National Impact New horizons • Consistent national message • Bringing the brand to life  Canadian Red Cross HELP | Equipped for independence.

27. National Impact New horizons Canadian Red Cross HELP | Equipped for independence.

28. National Impact New horizons. National Impact New horizons Canadian Red Cross HELP | Equipped for independence.