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Effectively Communicating with Parents: Addressing the Needs of Baby Boomers, GenXers, and First Generation College Parents. Marjorie Savage Parent Program Director. Today’s Parents and College-Parent Relations Boomer Characteristics GenX Characteristics Similarities, differences
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Effectively Communicating with Parents:Addressing the Needs of Baby Boomers, GenXers, and First Generation College Parents Marjorie SavageParent Program Director
Today’s Parents and College-Parent Relations Boomer Characteristics GenX Characteristics Similarities, differences Non-generational issues Implications Agenda: What We’ll Talk About
Definitions • Parents/Family • Primary support system • Generational terms • Baby Boomers (born between 1946 and 1960, 1962 or 1964, depending on who defines them) • Generation X (born between 1961, 1963, or 1965 to 1981, depending on who defines them) • Millennials (born 1982 or later—no terminology or span of birth years yet for post-Millennials) • First Generation • First generation Americans • First generation college students
Definitions Why work with parents? • Cost of college • Level of communication between students and parents • Parents as a key secondary audience • Expectations: No Child Left Behind • Parents seek institutional affinity
Is Parent Involvement New? • Parent programs have been around for nearly 100 years • Parents have always been involved, especially those with “social capital” • What’s new is “consumerism” of higher education
Parent Program Status • Family programs have been established based on needs/demands of Baby Boomers • Parent services are primarily a product of four-year colleges and universities • Goals of programs differ depending on schools’ public/private status
Parent Program Development Data from National College and University Parent Programs Survey 2007. N=193
Size of Institution • Small schools 36.9% • Mid-size 40.3% • Large 22.7% Data from National College and University Parent Programs Survey 2007. N=193
Program Placement Reporting structure for parent programs Data from National College and University Parent Programs Survey 2007. N=193
The Media Image of College Parents Names • Helicopters • Lawn mowers • Stealth bombers • Submarines Image • Overly involved • Intrusive • Manipulative
An International Phenomenon • Great Britain: The Agent, Banker, White Knight • Japan: Kyoiku Mamas, Monster Parent • Singapore: Kiasu Parent • Scandinavia: Curling Parents
Overview of Today’s Parents “Traditional” students: • Students born 1985-1990 • Generation: Millennials (aka GenY) Parents, Class of 2012: • Parents born anywhere from 1940s to 1970s • Generation: Silent, Boomer and GenXers
Movies for the Ages Boomers • The Graduate (1967) • To Sir with Love (1967) • American Graffiti (1973) • Paper Chase (1973)
Movies for the Ages Cusp: Boomers to GenXers • Animal House (1978); • Grease (1978); • Fame (1980)
Movies for the Ages GenXers—First Wave • Fast Times at Ridgemont High (1982) • Revenge of the Nerds (1984) • Breakfast Club (1985) • Ferris Bueller’s Day Off (1986)
Movies for the Ages GenXers—Second Wave • Stand and Deliver (1988) • Dead Poet’s Society (1989) (set in 1950s) • Heathers (1989)
Technology for the Ages Boomers • Transistor radios, Color TV, Princess telephones/second phone, Room-size computers GenXers • Walkman, Cable TV, Cordless telephones, Home computers Millennials • iPods, Netflix/Roku, Cell phones, Laptops
Douglas Adams’ rules related to technology: Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works. Anything that’s invented between when you’re fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it. Anything invented after you’re thirty-five is against the natural order of things. From The Salmon of Doubt, 2001 Technology for the Ages
Overview of College Parents Today • Age: 36 to 65, plus or minus • About half of Millennials are children of boomers; half are children of GenXers
Commonalities between Boomers and GenXers Have a good relationship with their children; are their children’s “best advisers” They…and their students…have choices Multiple learning styles No Child Left Behind Overview of College Parents Today
Overview of College Parents Today Differences: Boomer Characteristics • Older—More patience, more money • Career identifies the individual • Theme: Anything should be possible GenX Characteristics • Younger—Generally less disposable income • Career must fit lifestyle; lifestyle must fit family • Theme: Anything should be available
Implications • Private vs. Public work time • Multiple learning styles • Different parent messages • Rebellion looks different • Parent relationship to college is different • Post-college expectations are different • Expectation about student services
Implications • Boomers: “Question Authority” • Xers: “Savvy” • Both groups project their outlook on their children
Implications What really matters • Culture/ethnicity • Economic status • Parents’ education
Implications From Higher Education Research Institute, 2007
Implications The technology gap • Is it real? • Can it be overcome?
Implications First Generation college status matters • First Generation students enter college less prepared, get lower grades, and are more likely to drop out • More First Generation students take remedial courses • More First Generation students enter college without an intended major Data from National Center for Education Statistics 2005
Implications Financial status matters • Families are expected to contribute to student’s expenses; if they don’t have the funds, are not credit-worthy, student cannot afford college • Students who work more than 15 hours a week are less successful • Families with the largest loans are those with annual incomes between $40,000-$105,000
Implications Culture matters • Traditional student development theory does not fit all cultures • Strong family ties are threatened by the separation that education brings • What’s intrusive for some families is not for others
Implications FERPA • Talk about policy, “what’s typical” • Explain how parents can get information • Work with new professionals on how to handle FERPA • Work with faculty on institution’s relationship with parents
Implications Key Parent Messages • Provide action steps • Normalize behaviors/emotions • Discuss the critical issues • Finances • Mental health • Physical health • Crisis communications
Implications Parents will call regarding • Financial aid/billing questions • Housing/roommate issues • Course selection/academic advising • Career planning • Mental health concerns • Physical health concerns • Safety • Faculty dispute • Other
How do parents help us? Contribute to student success Reinforce our messages Provide just-in-time messages Implications
Predictions Participant Question: What may change in college-parent relations based on • Today’s economy? • National call for volunteerism? • President Obama’s call for parents/individuals to “take responsibility”?
Predictions What may change? • Communication style and frequency • More clearly defined parent roles • Financial implications of higher education could be a significant parent issue
Conclusions We’re looking for appropriate parent involvement • Parents don’t know what’s appropriate • Student doesn’t know • We need to define “appropriate” • Explain parents’ role in terms of student development, but keep culture in mind
Conclusions Key messages for parents • “Here’s what your student can do” • “Here’s what your student is learning.” • Crisis message: “Here’s what happened, what we’re doing, when we’ll know more, how you can help your student.” • “Here’s where we need your help.” Consistency is critical across campus, across the years
Parent Outcomes Families contribute to student success by • Understanding the student experience and knowing about resources available at the University of Minnesota. • Supporting the University’s goals for student development outcomes • Knowing when to step in to help their student and when to empower their student to take responsibility • Developing an affinity for the University of Minnesota
Discussion • What changes have you seen in families at your institution in the past three years? • What’s the biggest reason for the changes you’ve seen: generation or culture? • Do you think your parent messages reach all families? If not, why not? • Do you need different communication methods? • Do you need different messages?
Contact Information Marjorie Savage Parent Program Director University of Minnesota Phone: 612-626-9291, e-mail: mbsavage@umn.edu Web site: www.parent.umn.edu
Resources Parent Outcomes http://www.parent.umn.edu/about.html National Survey of College & University Parent Programs http://www.parent.umn.edu/parentsurveys.html Wartman, Katherine Lynk and Savage, Marjorie (2008). Parental Involvment in Higher Education: Understanding the Relationship Among Students, Parents, and the Institution. San Francisco: Jossey Bass, ASHE Higher Education Report, Vol 33., No. 6. Carney-Hall, Karla C., ed. (2008). Managing Parent Partnerships: Maximizing Influence, Minimizing Interference, and Focusing on Student Success. San Francisco: Jossey Bass, New Directions for Student Services, No. 122.