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Content Happens!

Content Happens!. Mark Kvamme Sequoia Capital. Remember These Guys?. They Brought Us the Flat File (IDMS). Accounting was the First Application. Then There Was Big Blue. Who Wrote the Relational Database White Paper. The RDBMS Market Began in 1982. Oracle’s First Customers.

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Content Happens!

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  1. Content Happens! Mark Kvamme Sequoia Capital

  2. Remember These Guys?

  3. They Brought Us the Flat File (IDMS)

  4. Accounting was the First Application

  5. Then There Was Big Blue

  6. Who Wrote the Relational Database White Paper

  7. The RDBMS Market Began in 1982

  8. Oracle’s First Customers

  9. Establishing a Huge Software Ecosystem ERM Applications CRM Applications SCM Applications O/M Applications Application Development Application Deployment Information Access and Delivery Application Lifecycle Management Programmer Development Tools Information and Data Management

  10. Creating Large, Meaningful Companies ERM Applications CRM Applications SCM Applications O/M Applications Application Development Application Deployment Information Access and Delivery Application Lifecycle Management Programmer Development Tools Information and Data Management

  11. And a Massive Market $B

  12. How Was It Possible? Relational Data Model SQL Query Language Server

  13. What’s Next?

  14. Only 10% of Corporate Info is in the DB

  15. 90% is Content Hiding in the File System

  16. What’s The Content Data Model Today? HTML Data Model Query Language Server

  17. This is the Flat File All Over Again

  18. Search is the First Application Human Classification Algorithm Classification

  19. Search is Good at Finding Documents Doesn’t extract context or allow re-use of content.

  20. Need A Platform That Understands Context

  21. Publishing is the First Application

  22. Relational HTML How Will The Content Market Develop? XML Data Model SQL Query Language Server

  23. SQL is a Force Fit for Content Business Application SQL Database Schema Database

  24. Must Know Questions In Advance

  25. It Works Well When Schema is Known

  26. Larger Opportunity When Schema is Unknown XQUERY

  27. How Will The Content Market Develop? XML Data Model XQUERY Query Language Server

  28. Oracle/IBM Use “Wrappers” XQUERY SQL

  29. How Will The Content Market Develop? XML Data Model XQUERY Query Language Server

  30. Mark Logic’s First Customers

  31. Demos http://medbook.demo.marklogic.com/ http://paycheck.demo.marklogic.com/ http://dmz-demo2.marklogic.com/ http://rotunda.upress.virginia.edu:8100/dmde/

  32. The Next Enterprise Software Market Context of Content Convert, Query, Manipulate, Render Solve Real Problems in the Content Ecosystem.

  33. Creating Tomorrows Companies ERM Applications CRM Applications SCM Applications O/M Applications Application Development Application Deployment Information Access and Delivery Application Lifecycle Management Programmer Development Tools Information and Data Management

  34. kvamme@sequoiacap.com

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