Adopting a Business Facing Approach: Case of Engineering School

1. Adopting a Business Facing Approach: Case of Engineering School Reza Sotudeh Head of School of Electronic, Communication and Electrical Engineering University of Hertfordshire April 18th 2008

2. A Modern Academic Department is a Business • It conducts research and protects its IPR with the aim to generate revenue • It offers consultancy and applies its research to industry problems • It runs short courses and CPD • It has to design and offer products with regional, national and global appeal • It uses its research to develop relevant curricula • It works with employers to design educational and training products • It recruits students to educate them for employment • It develops regional and global partnerships • And it must balance its books at the end of each year!!!!!

3. University Academic School Network Project Industry & Business UG1 Project UG2 UG3 Project PG The Networks Government Policy Secondary Schools Network Community High Schools & Colleges

4. A Historical Perspective • Engineering courses declining in popularity • UCAS Applications to Electrical/Electronic courses dropping annually by up to 18% • UCAS Applications to CS dropping annually by up to 20% hitting departments with a shared portfolio

5. Facing Markets like any other Business

6. Mapping Products onto emerging sectors Influencing Factors • Different level of Products for different sectors • MEng • Digital Communications and Electronics • Digital Systems and Computer Engineering • BEng (Hons) • Digital Communications and Electronics • Digital Systems and Computer Engineering • Electrical and Electronic Engineering • Audio, Video and Digital Broadcast Engineering • BSc (Hons) • Multimedia Technology • Media Technology and Digital Broadcast • Computer and Network Technology • Internet Technology and e-Commerce • Games and Graphics Hardware Technology • MSc • Radio and Mobile Communication Systems • Optical Communication Systems and Networks • Advanced Digital Systems • Embedded Intelligent Systems • Data Communication and Networks • Government Policy • Economy • Customers • Demography • Brand • R&D • Product range • Partnerships

7. Business Facing: What does it mean to an Academic School Economical/Profitable Sustainable Ethical Professionally Accredited Programmes We face Business so that we teach our students how to Face the Real World

8. University Academic School UG1 UG2 UG3 PG Putting Student Employability First • What we seek • Seeking sponsorship for Laboratories from Industry • Seeking Short Term (12 weeks) placements in Industry • Seeking Medium Term (48 weeks) placements in Industry • Seeking post qualification employment • Seeking relevant real-life student projects from Industry • Seeking real-life case studies from Industry • Seeking guest lecturers from Industry • Seeking visits and tours of real-life projects in Industry • What we give back • Access to student talent • Short courses and CPD • Work-Based Qualifications • R&D support • Project Clinics

9. Initiatives to strengthen graduate employability and protect accreditation • Industry Advisory Group made of 11 companies • Project Clinics for Industry • Project Clinics for Local Schools • 5 LTSN and 20 UH funded e-learning projects • Internships at UH with Industrial sponsorship • Sony-Microsoft-Soundcraft Sponsored Games and Graphics Hardware lab • Altium Sponsored System on Chip Lab • Sony Sponsored Digital Broadcast Lab • 3 KTPs

10. Products vs Markets and Sectors

11. Electrical Science Mathematics Differentiating between BEng and BSc: BEng philosophy problem Solution Graduate skills Project Maths is the binding force between subjects

12. Differentiating between BEng and BSc: BSc philosophy problem Solution Graduate skills Project Appropriate maths tools are used at the point of delivery of subjects IT Comms Dig Tech

13. The new portfolio 5 year accreditation for MSc, MEng/BEng • MSc • Radio and Mobile Communication Systems • Optical Communication Systems and Networks • Advanced Digital Systems • Embedded Intelligent Systems • Data Communication and Networks • MEng • Digital Communications and Electronics • Digital Systems and Computer Engineering • BEng (Hons) • Digital Communications and Electronics • Digital Systems and Computer Engineering • Electrical and Electronic Engineering • Audio, Video and Digital Broadcast Engineering • BSc (Hons) • Multimedia Technology • Media Technology and Digital Broadcast • Computer and Network Technology • Internet Technology and e-Commerce • Games and Graphics Hardware Technology

14. Industry Advisory Group Academic School Schools Liaison Alumni Community Juggling many balls

15. Franchises R&D Overseas Partners Overseas Partners CPD Overseas Partners Overseas Partners Short Courses & CPD Raise Awareness Inspire Talent QA, Guest Lectures, Staff Development Partnerships Cost Industry £££££ Academic School Partnerships Community Schools Liaison

16. Industry Secondary and High Schools Medical and Clinical Project Clinic Concept We have one day events listening and looking at problems from different sectors

17. University Academic School Project Industry & Business UG1 Project UG2 UG3 Project PG Project Clinics for Industry We run Project Clinic Days We invite Industry to tell us their problems We listen to them and make an initial assessment We Diagnose and offer a solution We engage our UG &PG students or offer R&D and consultancy

18. Secondary Schools University Academic School High Schools & Colleges Pro-active Engagement with Schools A/V Editing Robotics Home Automation & Control Web Design Concepts and Good Practice 3D Graphics and development of your first game on the XBOX 360

19. You have to survive like any other Business

20. 5 year accreditation for MSc, MEng/BEng Protecting Accreditation

21. What does Professional Accreditation mean for University of Hertfordshire? • Professional body recognition of quality • Attracting better quality of student • Attracting better overseas partners • Maintaining credibility with industry partners • Promoting the profession with schools • Engineering education with a purpose

22. The Bottom Line must be Black

23. You must be able to afford your staff and pay for central overheads • TOTAL INCOME 4,262 4,619 4,769 4,927 • EXPENDITURE   • N. ACADEMIC STAFF 1,302 1,585 1,641 1,519 • O. SUPPORT STAFF 21 33 51 58 • P. PART TIME HOURS 45 47 48 50 • Q. NON STAFF EXPENSES 223 400 342 319 • R. CAPITAL CONTRIB. 0 0 0 0 • S. FACULTY OVERHEADS 449 568 580 592 • TOTAL EXPENDITURE 2,040 2,632 2,663 2,537 • NET CONTRIB TO CENTRAL OVERHEADS 2,222 1,987 2,106 1,785 1,856 1,930 • SURPLUS/(DEFICIT) 506 202 250 460