Motivating the Masses Lessons Learned from “CPR Around the World”

1. Motivating the MassesLessons Learned from“CPR Around the World” Presented by: Michael Czekajlo, MD Christopher Hunter MD and Maureen O’Connor Your Mass Training Experts

2. Program Objectives: • Provide an overview of the history, reasoning and practical applications behind the movement of “CPR Around the World.” • Relay “Best Practices” on providing mass training events. • Demonstrate most effective techniques and tools utilized to best affect the “short term” mass audience.

3. AGENDA

4. Housekeeping • Consideration during session of other attendees and presenters, cell phone use, texting, etc. • Holding questions, unless necessary, following each presenters Ppt. presentation. • Restroom locations.

5. Presenter Disclosure Information • Maureen O’Connor, EMT, PAD Program Mgr. • Public Access Defibrillation programs • FINANCIAL DISCLOSURE: • ADS Warrior Expos 2012/Honorarium

6. Getting Started • Is there a lead agency that is willing to take on the coordination of a major event such as this? • Does that agency/entity have a mission to advance the message of response to cardiovascular emergency care? • Is there enough interest in your community and with partner agencies to be able to organize and fund the cost of putting on an event such as this? • Do you have multiple options for event locations that can accommodate the possible number of attendees?

7. Establishing a Task Force & Subgroups • What organizations exist in your community that would have obvious interest in being a part of a mass CPR training event? • Who are the leaders in your community that could help you with resources and connections that will fulfill the needs you will have in putting on the event and spreading the word? • Government • Cardiovascular Care Agencies and Advocates • Hospitals, Clinics • Military • EMS, Fire and First Responder systems • Media • Plan on appointment of subgroups to handle publicity, fund raising, logistical planning and other tasks as needed.

8. Determining Your Target Audience and Course Content • Course content should be generic and simple enough to be appropriate for all ages, cutting across the widest sector of your community. (Sample script/workshop). • Content and instruction should be applicable to the guidelines and standards of the AHA and ARC. • Are there pockets in your community that experience higher death rates from cardiovascular disease? These communities should be a major focus. Is language or ethnic beliefs or practices a barrier. • Outreach is key with the following groups: Schools, places of worship, large corporations, scouts, civic groups, and all social media outlets that provide viral notification and information about the event.

9. Event Locations & Considerations • How many people do you plan to train? • Are there venues in your community that would consider donating the space for your event? • If space must be paid for, can you find sponsorship for the cost of the venue? • What major attractions or events in your area might you be able to leverage as an enticement for community participation? Padres, Midway, Sea World. • What time of the year do you want to hold your event, and how does this effect the location you choose? • Is there ample parking at the facilities you are considering?

10. Registration • Pre-registration for your event can provide important and valuable information for both the planner and participant. • Utilizing resources available such as websites, internet links, social networking. • Consider walk-in participation. Registration and access to event. Keep in mind ADA regulations, possible language barriers, special guidance for hearing or visually impaired. • What type of information do you want to gather from participants? Much of this information can be used to identify the populous trained for statistical purposes. - Name & Age - Gender - Zip Code - Contact Information

11. Volunteers • Appoint a volunteer coordinator. • Decide the tasks that you will need volunteer help with • Identify time frames or shifts for service. • Develop job descriptions and directions for your volunteers. (Refer to Mass Training Tool Kit www.cpraroundtheworld.org) • Conduct an orientation at least one week prior to your event. • Provide food & beverage for volunteers. • Provide parking and special access to the event. • Dress code should reflect the organization’s or agency’s relevance to the mission of the training.

12. Fund Raising • Select a fundraising sub-committee from your task force. • Brain storm a list of possible donors. • Endowment Foundations • Civic Organizations: Rotaries, Kiwanis, Lions, etc. • Hospitals, Medical Professionals, Research Organizations, etc. • Manufacturers of cardiovascular care related devices or other products • Major corporations in your community • Look for in-kind donations as well as monetary ones. • How will this event benefit your prospective donor? Working in partnership with donors and looking for a mutual benefit produces the best results.

13. Promotion • Select a member of the task force to act as the PIO for the event. This person should possess public relations skills and strong community ties to the local media. • Design a flyer that graphically describes your event and recognizes all invested partners. Look for in-kind sponsorship to print your flyers and make them available to all outlets in an electronic format. • (Examples available www.cpraroundtheworld.org) • Arrange air time with local radio and television outlets to promote your event. • Look for free promotional opportunities in local print outlets. • Hold a press conference after the distribution of a professionally worded press release. (Example www.cpraroundtheworld.org) • Each task force member should take responsibility for disseminating event information. • Consider attractive and relevant “Give-aways” to encourage attendance at the event.

14. Logistics • Design your training arena to provide the maximum benefit for assembly. Focusing on visual and audible accessibility. • Be sure that your attendees are able to get the personal attention that they need in order to instill proper techniques. • Address the need of movement of the manikins. Elevators, fork lifts, etc. • Space the manikins to allow for ingress/egress and comfortable movement. • Check for any needs of requirements or restrictions such as; additional security, insurance, certifications, allowance of food/beverage, etc. (at your venue of event).

15. USS Midway San Diego ECCU 2010

16. Timeline • It’s never early enough to plan! • Deadlines must be set and disseminated to the task force and/or sub-committees to achieve optimum accomplishment of goals set. • Consideration must be made to annual schedules of related outreach. - Political Calendars - Holiday Season’s - Grants, Donation and Endowment Funding - Scholastic Calendars • Arrange a time frame for the training that will accomplish your numeric outcome goal. Allow “spare” time, always!

17. Training Session Content • You and your task force or committee choose what the content will be in order to meet the goals of your mission. • Ensure that what you are designing follows the standards and guidelines set forth by the AHA and ARC. • Keep the script easy and generic for the overall audience to easily comprehend. • Volunteers to accomplish training should be instructed in proper care and maintenance of the manikins.

18. Making a difference in “YOUR” community! San Diego County is well recognized for it’s community outreach and success in helping to educate and increase awareness about the magnitude of Sudden Cardiac Death. Through it’s countywide PAD program, San Diego Project Heart Beat, the American Red Cross, American Heart Association, and many other organizations, we have been able to increase the impact communities have in response to Sudden Death.

19. Numbers Trained on the Road • ECCU 2010 / 6 locations / 69,500 • ECCU 2012 / 5 locations / 70,580 • Totals to date: 140,080 • Numbers are from reported information. We need to encourage others to report their numbers and share the wealth of health. • www.cpraroundtheworld.org

20. Questions? For more information on our Community Awareness, Education and PAD Program Success Contact: Maureen O’Connor PAD Program Manager San Diego Project Heart Beat (619) 243-0911 moconnor@sandiego.gov