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Creative Thinking: Thinking out of the box!

Creative Thinking: Thinking out of the box!. Case study : Los Angeles Olympic Games 1984 Montreal Olympic Games 1976: chi 2 tyû, loã 1 tyû A. Fisher: chuû tòch Ủy ban Toå chöùc LAOG 1984 (Toång Giaùm ñoác moät Coâng ty Du lòch) ñaët vaán ñeà: “Laøm sao ñeå LAOG coù lôøi?”. Montreal 1976 :

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Creative Thinking: Thinking out of the box!

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  1. Creative Thinking: Thinking out of the box! Case study: Los Angeles Olympic Games 1984 Montreal Olympic Games 1976: chi 2 tyû, loã 1 tyû A. Fisher: chuû tòch Ủy ban Toå chöùc LAOG 1984 (Toång Giaùm ñoác moät Coâng ty Du lòch) ñaët vaán ñeà: “Laøm sao ñeå LAOG coù lôøi?”

  2. Montreal 1976: Chuù troïng Chính trò & thaønh tích Theå thao Media: Keùm 10 laàn phí baûn quyeàn Röôùc ñuoác: nhöõng vaän ñoäng vieân xuaát saéc, quan chöùc coù uy tín Los Angeles 1984: Chuù troïng Chính trò, Theå thao & Hieäu quaû kinh teá Fisher coi ñaây laø moät döï aùn kinh doanh Chi phí boû ra ít nhaát Lôïi nhuaän cao nhaát Keâu goïi caùc nhaø taøi trôï tham gia & taïo theá caïnh tranh Media:Haõng truyeàn hình ABC boû voán 225 trieäu USD Car: General Motor taøi trôï 9 trieäu USD Röôùc ñuoác: baùn quyeàn röôùc ñuoác theo chaëng Phuïc vuï: môøi 3 vaïn ngöôøi tình nguyeän

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