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Chapter 10

Chapter 10. Product Development and Partnership. Major Groups of Organizations in the Hospitality and Travel Industry. There are four major groupings:. Suppliers Carriers Travel trade intermediaries Destination marketing organizations (DMOs).

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Chapter 10

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  1. Chapter 10 Product Development and Partnership

  2. Major Groups of Organizations in the Hospitality and Travel Industry There are four major groupings: • Suppliers • Carriers • Travel trade intermediaries • Destination marketing organizations (DMOs)

  3. Figure 10.1 The groups and sectors of the hospitality and travel industry.

  4. Figure 7.13A Trends in supplier and carrier sectors.

  5. Figure 7.13B Trends in supplier and carrier sectors (continued).

  6. Figure 7.13C Trends in travel trade intermediary and DMO sectors.

  7. Figure 7.13C Trends in travel trade intermediary and DMO sectors (continued).

  8. Overall Trends and Industry Realities More horizontal integration More vertical integration Introduction of a wide variety of new services, facilities, and travel alternatives The Internet’s major impact on all groups and sectors of the industry Increasingly competitive industry

  9. The Product/Service Mix Staff behavior, appearance, and uniforms Building exteriors Equipment Furniture and fixtures Signage Communications with customers and other publics

  10. Types of Partners • Customers • Organizations in the same business • Organizations in related businesses • Organizations in nonrelated businesses • Online alliances

  11. Benefits of Partnerships • Access to new markets • Expansion of product/service mixes • Increased ability to serve customer needs • Increased marketing budgets • Sharing of facilities and facility costs • Enhanced image or positioning • Access to partners’ customer databases • Access to partners’ expertise

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