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DOG

hund. canis. DOG. Inu. gau. Models for understanding language. Language is CONSTRUCTED by people to produce meanings within their culture It is only when we name objects and events that they are given meaning and definition

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DOG

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  1. hund canis DOG Inu gau

  2. Models for understanding language • Language is CONSTRUCTED by people to produce meanings within their culture • It is only when we name objects and events that they are given meaning and definition • The social contract of language means that we agree to use the same language as everyone else so they understand us. • We can however play with the language of our society through signs, codes and patterns as well as words.

  3. STRUCTURALISM

  4. SYNTAGMATIC PARADIGMATIC

  5. MAN + BITES + DOG Syntagmatic

  6. WOMAN MAN + BITES + DOG Paradigmatic

  7. SIGNIFIERS The Cabinet Knick Knacks The Glass

  8. SYNTAGMATIC Australian Front door How are they ordered? International

  9. PARADIGMATIC Where are the Australian travel Knick Knacks? Why were these things chosen for the cabinet? What’s missing?

  10. ANALYSIS Cabinet is an unconscious metaphor Map of the perfect world where the international is kept safely behind glass Suburbs are changing Allows you to ask more specific questions and get better answers about why they wanted to move to a gated community.

  11. DENOTION CONNOTATION

  12. DENOTION July 3rd

  13. CONNOTATION September 11th

  14. SEMIOTICS Everything is a sign Signs can be read Signs exist in a structure and context Looking at the structure of signs allows you to get to the meaning For each text what is being said, by whom and why?

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