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Pro-poor Tourism in Kenya

Pro-Poor Tourism Workshop 6 th – 7th July 2009, Kigali, Rwanda. Simon Kiarie Ministry of Tourism Kenya. Pro-poor Tourism in Kenya . Background. Tourism is a significant sector in Kenya About 20% foreign exchange earnings 10% GDP 9% total workforce High multiplier effect

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Pro-poor Tourism in Kenya

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  1. Pro-Poor Tourism Workshop 6th – 7th July 2009, Kigali, Rwanda Simon Kiarie Ministry of Tourism Kenya Pro-poor Tourism in Kenya Ministry of Tourism, Kenya

  2. Background • Tourism is a significant sector in Kenya • About 20% foreign exchange earnings • 10% GDP • 9% total workforce • High multiplier effect • Beach+wildlife combination, (diversity viable) • Potential for quick gains & poverty alleviation (PRSP, ERSWEC, Vision 2030)

  3. Min. of Tourism –Roles & Functions • Formulation & implementation of policy • Regulation of the tourism industry • Tourism product development • Tourism marketing • Resource mobilization • Human resource development • (exec. thro’ – DoT & parastatals)

  4. Pro-poor Tourism Experience in Kenya Ministry of Tourism, Kenya

  5. Pro-poor Tourism • PPT – tourism that generates net benefits for the poor. • PPT unlocks opportunities for economic gain & other livelihood benefits for the poor • ‘Tilt’ tourism at the margin Ministry of Tourism, Kenya

  6. Tourism Product Development and Diversification Programme • A Tourism Trust Fund programme (GoK & EU initiative) • Approx. Kshs 2 billion Fund • Main aim - alleviate poverty, community devt & conservation of natural & cultural resources • Focus on projects that spread benefits & income to communities across the country • Direct assistance through grants & technical assistance • Supported 62 projects Ministry of Tourism, Kenya

  7. Ol lentile Sanctuary Satao Elerai Camp

  8. UNWTO ST-EP Programme • UNWTO & SNV are supporting a 3-year ST-EP Prog • Phase I - a footbridge bridge linking Nairobi National Park & a cultural village completed • Phase II started – capacity building in 7 selected communities in South Rift, North Rift & Northern Kenya

  9. Handicraft Business • Thriving curio business • Govt plans to put up modern trading markets & work spaces for handicraft sellers in key tourism areas (e.g Coast) Ministry of Tourism, Kenya

  10. Beach Operators • Mainstreaming beach operators into the tourism industry • Tourist itineraries will include services and products offered by beach operators such as boating, local safaris, etc Ministry of Tourism, Kenya

  11. Employment Generation • Most tourism jobs require semi-skilled labour hence enable locals to benefit from employment in hotels, lodges, etc • KUC expanding training thro’ mobile training units • To establish a tourism training institution at the Coast • Koiyaki Guiding School Ministry of Tourism, Kenya

  12. Community- based Tourism Framework • Developing a community based tourism framework to govern product standards (supported by Commonwealth Secretariat) • The framework will establish guidelines for partnerships • KECOBAT –supported by TTF Ministry of Tourism, Kenya

  13. Home stay facilities • Registering and regulation of homestay facilities • Target 1000 homestays – MTP (Vision 2030) Ministry of Tourism, Kenya

  14. Other potential products • Sports tourism (kayaking etc) • Adventure (camel safaris, wilderness holidays) • Historical sites (Ol Donyo Sabuk, Lodwar, etc) • Cultural centres • Agro-tourism (tea, coffee, etc)

  15. Challenges • Tourism not given priority in funding (MoT) • Value of tourism not appreciated (TSA?) • Lack of comprehensive tourism policy • Fragmented/outdated legal framework • Lack of integrated tourism area management plans (PPT) • Poor Infrastructure and low literacy levels in marginal areas where majority of poor are. • Seasonality Ministry of Tourism, Kenya

  16. Way Forward & Research Needs • Theoretical foundation (weak?) • Entrench PPT agenda in tourism policy & legal frameworks (national & regional) • PPT Strategies • Land use policies/practices (tsm vs others) • Incentives (fiscal/monetary), financing • Expand training opportunities (needs?) • Safety, competitiveness, quality & pricing

  17. Way Forward & Research Needs • Workspaces, markets, packaging & branding • Understanding and mapping poverty • PPT & value chain (??); Linkages. • Perceptions/Behavior – private sector • Cultural impacts (commercialization) • Enhancing revenue sharing/plough back e.g Narok County Council • Collaborative Research (Univ., policy research institutes, Ministries) -AR

  18. Thank You

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