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SEM1 4.05 A – Product/Service Management

SEM1 4.05 A – Product/Service Management. PE – Position company to acquire desired business image PI – Identify elements that enhance venue attractiveness (facility, accessibility, trade area/drawing radius, parking, surrounding area, design/layout, amenities, personnel, sense of security).

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SEM1 4.05 A – Product/Service Management

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  1. SEM1 4.05A – Product/Service Management • PE – Position company to acquire desired business image • PI – Identify elements that enhance venue attractiveness (facility, accessibility, trade area/drawing radius, parking, surrounding area, design/layout, amenities, personnel, sense of security)

  2. VENUE ATTRACTIVENESS is NECESSARY to ATTRACT and RETAIN ATTENDEES

  3. Elements contributing to venue attractiveness • FACILITY • Accessibility • Trade area/drawing radius • Parking • Surrounding area • Design/layout • Amenities • PERSONNEL • SENSE OF SECURITY

  4. Design/layout Amenities Adequate # of bathrooms for men and women/more Adequate # of concessions & food to target market Adequate # of parking areas to alleviate traffic jams and provide convenience/location Both private and public Public Transportation Club level amenities Wi-Fi - ATM Cup holders Handicap • Well marked signs • Adequate # of entrances/exits into venue • Unobstructed views from seats • East to find seats • Wide seats for comfort • Modern scoreboard(s) • Building materials, texture, colors, sound impact • Concessions and bathrooms are convenient to locate

  5. Personnel Security Security can assist to maintain attractiveness of venue and improve the experience for attendees Security guards & police First Aid – DD programs Lost/found – items/child Announcements/paging If a facility is not secure, people will not attend to avoid dangerous situations • Personnel can assist to maintain attractivenessof venue and improve the experiencefor attendees • Maintenance • Parking • Ushers • Ticket Sales/taker • Concession • Gate & section

  6. SEM1 4.05 Activity • Students will work in pairs and do the following: • Choose a sports or entertainment event • Design & create a Kiosk that you would see at the event – draw & color the kiosk • Examples can be concessions, (beverages, nachos, cheese steaks, etc.) merchandise (hats, tees, posters, mugs, etc.) or promotional (sign up today for our new credit card…) • Illustrate how the merchandise will be displayed (physical layout) • Provide a list of merchandise and prices • Choose and illustrate the location of the kiosk • Explain why you chose that location

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