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Mastering the ESOMIE Pitch: Tips for Crafting a Powerful Marketing Strategy

Learn how to create a standout ESOMIE pitch for any product in this detailed guide. Stand out from competitors with impactful indicators and metrics, and leverage wow factors to scale your business.

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Mastering the ESOMIE Pitch: Tips for Crafting a Powerful Marketing Strategy

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Presentation Transcript

  1. What is an Esomie Pitch?

  2. Why? • 2– 3 minute set up for your indicator suggestions • Describes the section of a marketing plan • Shows that your suggestions are derived from a VERY detailed process. • Differentiates you from other student/competitors • Can be used for ANY product (very general)

  3. Wow Factors • What are some things that you can say that other students might omit?

  4. Role Play - Dissected • Greeting • What are some good tips for greeting people? • Entrance, verbal/non verbal • What do you say/do? • Preview and ESOMIE Pitch • Answer Indicators • Summarize your suggestions • Close • Tips for your closing?

  5. Wow Factors • Metrics! • LTV, Cost of Acquisiton • Mkt Validation through crowdsourcing • Conversion rate, drop out rate • Google Analytics, Kicktraq, etc. • Facebook Pixel, Interest Ad words, boosted posts • Google and Bing Ads, PPC • Inbound links, social media contests • Feasibility (Bap analysis) • Push versus Pull strategies • Scaling a business • Creating a look a like list

  6. Wow Factors • Virality • Jonah Berger – STEPPS • Kevin Alloca – Tastemakers, comm. Of participation, unepectedness • Cheng/Vid Summit advice, Dollar Shave, Squatty Potty, etc. People 7 step selling process Diversified Staff

  7. How to use your paper wisely • Product life cycle • Intro, growth, maturity, decline • Innovators, early adopters, majority, laggards Predicted Sales Break Even Chart Draw an ad idea Discuss AIDA, focal point, balance, Z pattern, etc. Create a Business Card

  8. Let’s Practice! • Try a role play • Record your ESOMIE pitch and listen/watch (turn this in to ASPEN) • Don’t practice until you get it right, practice until you can’t get it wrong!

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