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Competitive Equilibrium P = MC = Minimum ATC and Zero Profit. . . . . MARKET. S. D. . . $. Q. P1. . . . . $. q1. TYPICAL FIRM. d = MR. P1. Q1. . MC. ATC. . . Monopoly Pricing/Output Decision. Same rule as competitive firm:Max profit at Q where MR = MC. But competitors are excluded from market, so
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