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What do you think of this advert for Benetton clothing?

What do you think of this advert for Benetton clothing? Note down three thoughts / questions under main title Marketing Constraints. Title – Marketing Constraints. Learning Outcomes. By the end of the lesson you will be able to…

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What do you think of this advert for Benetton clothing?

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  1. What do you think of this advert for Benetton clothing? Note down three thoughts / questions under main title Marketing Constraints

  2. Title – Marketing Constraints

  3. Learning Outcomes By the end of the lesson you will be able to… - describe the general rules businesses have to be aware of when advertising (C) - know the role of the ASA (C) - create an advertisement within these rules - explain how a business can be affected by these rules (B)

  4. Why do you think people complained about this? What’s the impact on Coca Cola? Duffy Ad – what’s the problem?

  5. What’s the problem?

  6. 2010 – Most Controversial Ads Identify the rules businesses need to be aware of when creating advertisements… Business adverts should not… 1 2 3 4

  7. Advertising Standards Authority The role of ASA

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  9. Your draft poster advert You should also write a commentary of how your advert is sticking to the rules set out by the ASA.

  10. Present and defend your ad idea…

  11. How do these rules set by the ASA affect a business?

  12. Review – Be ready to evidence how you have achieved these - describe the general rules businesses have to be aware of when advertising - know the role of ASA in this - create an advertisement within these rules - explain how a business can be affected by these rules Are the ASA, Competition or Customers the biggest constraint on how a business markets its products?

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