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Branding Simplifies and gives focus to new directions Unifies and accommodates new entities and sub-brands Needs to be updated over time, in concert with the evolution of the organization. Brand Consistency
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Branding • Simplifies and gives focus to new directions • Unifies and accommodates new entities and sub-brands • Needs to be updated over time, in concert with the evolution of the organization
Brand Consistency Our goal: Create a new brand architecture that unifies all areas of Stony Brook University. • The new mark provides all areas of campus with an integrated and consistent design
Brand Consistency • Our medical enterprise has a new name • Stony Brook Medicine unites University Hospital, the five schools, and all our off-campus patient-care facilities • Stony Brook Medicine is more strongly united with Stony Brook University’s focus on research and academics
Benefits of a Consistent Brand Communications from all our sub-brands will look the same. • A consistent brand improves the efficiency of communications and marketing for ALL areas of campus • It unites University Hospital with the five schools and off-campus patient-care facilities • It brings together the medical enterprise (patient care, research, education) and Stony Brook University • Updates make the brand more modern and engaging
Benefits of a Consistent Brand Translates well internally and externally • Approachable for all audiences—academics, researchers, students, patients and community members • Foundation for consistent and strong brand communications
INTRODUCING OUR NEW MARKS
The Stony Brook Medicine website, www.stonybrookmedicine.edu,includes style guidelines illustrating treatment of its sub-brands.