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Fundraising 101

Fundraising 101. Sisters Network 20 th Anniversary Break-out Session. Set Fundraising Goals. What's the objective? What do we need? How much to raise? What is our timeframe? Who will lead? Who will help? …The Plan?. Fundraising Plans. Special Events Sponsorships Annual Appeals

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Fundraising 101

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  1. Fundraising 101 Sisters Network 20th Anniversary Break-out Session

  2. Set Fundraising Goals • What's the objective? • What do we need? • How much to raise? • What is our timeframe? • Who will lead? • Who will help? • …The Plan?

  3. Fundraising Plans • Special Events • Sponsorships • Annual Appeals • Direct Mail • Capital Campaigns • Foundation/Corporate Giving • Planned Giving/Legacy Giving

  4. Special Events • Think twice before undertaking events • Have enough time and volunteers • Logistics and Finance Team • Seek sponsors • Consider events others have done well • Recreate components of successful events • Great for publicity and community engagement • Annualize the Special Event if possible

  5. Sponsorships • In-kind sponsorships • Develop sponsorship list • Develop sponsorship opportunities list • Develop prospect list • Identify the right person to make the ask • ASK. Keep Asking! • Ask for referrals of who else should be asked • Ask them again next year.

  6. Annual Appeals • Be consistent • Be considerate • Cultivate with small random gestures • Plan, plan, plan • Newsletters and Emails • Long and Fun Campaigns

  7. Direct Mail and Online • Thoughtful Direct Mail • Maximize online donor engagement • Schedule emails and donation request • Cultivate donors by keeping them informed • Give donors an opportunity to help • Create opportunities to lift stories • Offer opportunities to bring the family together (family fundraising)

  8. Just Remember! • People give to people • Fundraising is relationship building • Fundraising is peers asking peers • Solicit those you know before others • Compile list of prospects and match a solicitor to each • People will only give if they are asked!

  9. Relax & Enjoy the Journey!

  10. Questions?

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