1 / 25

Conduit Case Study

Conduit Case Study. Guy Malachi, Chief Geek, @guy. Oct 2010. What is Conduit?. 23 New Users Every Second. 170 Million Users 250,000 Publishers 1 Network. evolution. 2005 2006 2007 2008 2009 2010.

carla-sloan
Download Presentation

Conduit Case Study

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Conduit Case Study Guy Malachi, Chief Geek, @guy Oct 2010

  2. What is Conduit?

  3. 23 New Users Every Second 170 Million Users 250,000 Publishers 1 Network - confidential -

  4. evolution 2005 2006 2007 2008 2009 2010

  5. 1st year 2005 2006 2007 2008 2009 2010 • Conduit launches its SAAS platform (U.S Patent 7,529,766) • For the 1st time long tail publishers build components and offer them within a toolbar to their users • Following requests from the field Conduit offers community functionality, RSS & predefined components • Solution is localized to more than 30 languages

  6. 2nd year 2005 2006 2007 2008 2009 2010 • Cross platform solution IE & Firefox • Wider acceptance by long tail publishers growing the network of publishers • Release of an API • Power publisher develop their own unique components using the API

  7. 3rd year 2005 2006 2007 2008 2009 2010 • Conduit sign with Google and offers the Google search through its search box component • Adoption of Conduit by light house companies joining the network of publishers • Conduit provides better integration with web sites using dynamic XML feeds • Conduit becomes profitable

  8. 4th year 2005 2006 2007 2008 2009 2010 • Conduit offers a reward program and pay back to publishers • Conduit launches analytics as a standard part of its platform. • Organizations join Conduit and offer internal community toolbars. • Every vertical now has presence in the Conduit network. • Conduit open its US office in the silicon valley

  9. 5th year 2005 2006 2007 2008 2009 2010 • Conduit enhance the cross platform solution and offers support in Safari • Marketplace is launched and publishers can share their components in an indirect manner • Publishers enrich their toolbar with components of other publishers • Users add additional components directly from within the MP and from web sites they visit.

  10. 6th year 2005 2006 2007 2008 2009 2010 • Support Google Chrome • Offer standalone apps • Users can install a standalone component • Publishers can distribute their apps • Monetized Apps create additional revenue streams for both Conduit and publishers in the Conduit Network • 150 employees and growing with offices in San Francisco, Tel Aviv, London, Germany

  11. Banners Module http://bit.ly/kenticomodule

  12. Future Plans for Kentico Complete migration of all existing CMS platforms currently in use to a unified Kentico solution. Conduit Blog Conduit Forums Conduit Expert Program

  13. Guy Malachi, Chief Geek • guy@conduit.com • Twitter: @guy

More Related