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Marketing 4-H

Marketing 4-H. Resources For Every Garrison. Germaine Pointer 4-H/Army Youth Development Specialist. What is Marketing?. The process involved in promoting, selling and distributing a product or service. Good marketing is all about seeing individuals’ needs and meeting them.

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Marketing 4-H

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  1. Marketing 4-H Resources For Every Garrison Germaine Pointer 4-H/Army Youth Development Specialist

  2. What is Marketing? • The process involved in promoting, selling and distributing a product or service. • Good marketing is all about seeing individuals’ needs and meeting them. YouTube - 4-H Commercial #5

  3. Audiences, Who, What, Why • Who is your target audience? • Adults, children or youth, use age appropriate language and photos • Use as many real photos as possible • Who is your target audience? • Adults, children or youth, get feedback from that specific target group • What is the language of the day • Style • Realistic

  4. Activity • Symbols are one way companies get us to recognize their products without words. • We should correctly use the 4-H emblem in all of our marketing efforts. • http://www.national4-hheadquarters.gov/emblem/4h_name.htm • It helps people know who we are. • Do you recognize these symbols ? Next

  5. Activity

  6. Different ways to market 4-H Brochures – A folded leaflet with an advertising or promotional message.

  7. Different ways to market 4-H Fact Sheets: A one page presentation of the most important information about 4-H that is easy-to-read.

  8. Different ways to market 4-H Displays or Banners: An exhibit intended to communicate specific message to the public about 4-H.

  9. Different ways to market 4-H Displays or Banners: An exhibit intended to communicate specific message to the public about 4-H. 4-H is Here!

  10. Different places to market 4-H • Entrances to Centers • With permission of Coordinators • Target all centers • MWR Facilities • Wherever marketing materials are allowed • Examples – Exchange, Lodging, Central Registration, ID cards, welcome packets, MWR ITT locations etc. • School sites • Some schools may allow brochures • PTA and other parent groups may help with promotions

  11. Ideas For Marketing Your 4-H Club • Have special events that are high profile and lots of fun. Open them up to all kids, whether they are in 4-H or not. • Usetechnology to help promote the 4-H program. Encourage 4-H’ers to create a web site that highlights your 4-H club activities.

  12. Ideas For Marketing Your 4-H Club • Put up bulletin boards about 4-H in places where young people gather in the community such as fast food shops, shopping areas, libraries, community centers, parks, video stores, theaters etc. • Have a 4-H club enrollment drive. Set up a booth with information about 4-H at schools in your community.

  13. Ideas For Marketing Your 4-H Club • Carry out a community project, such as reading to youngsters during story time at the library or a school, cleaning up a street or highway, recycling cans or newspapers. • Make sure that good photos are taken, and work with local media to “toot your horn.”

  14. Resources • 4-H 101, The Basics of Starting 4-H Clubs • Photos courtesy of Google Images • http://4-h.org/d/Pages/Layouts/brandnetwork.html • Great for PSA’s, Templates with clovers, layouts, and proper use of brand • CYSS Marketing Plan

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