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Building a Community Based Content with TechNet Wiki

Building a Community Based Content with TechNet Wiki. Yuri Diogenes Senior Technical Writer | Windows iX IT PRO Security Microsoft ______________________________________________________ http:// blogs.technet.com/yuridiogenes Twitter: @ yuridiogenes. 1. Agenda.

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Building a Community Based Content with TechNet Wiki

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  1. Building a Community Based Content with TechNet Wiki YuriDiogenes Senior Technical Writer | Windows iX IT PRO Security Microsoft ______________________________________________________ http://blogs.technet.com/yuridiogenes Twitter: @yuridiogenes 1

  2. Agenda • Understanding TechNet Wiki • TechNet Wiki and Product Team • TechNet Wiki and CSS • TechNet Wiki Challenges • Understanding the Issue • Community Ecosystem • Bringing Awareness • Call for Engagement • TechNet Wiki Today • Demo • Next Steps

  3. Understanding TechNet Wiki • No secret, it’s just a Wiki and that’s the beauty! • A community based content with the following pillars • Quality • The community enhances the content • Dynamic/Agile • Easy and fast to update • Integrated • Part of the profile recognition points and achievement at TechNet

  4. TechNet Wiki and Product Team • Product Team already look to TechNet Wiki as a way to offload content to the community • Troubleshooting is a great example of a living document, why not having the community to update this piece of content? • Other plans for TechNet Wiki integration with our products

  5. TechNet Wiki and Product Team • Some examples of Product Team articles that were published at TechNet Wiki

  6. TechNet Wiki and CSS • Exchange Team Blog is also engaged on the Wiki initiative:

  7. TechNet Wiki Challenges

  8. Understanding the Issue • Here are some core issues that TechNet Wiki faces today: • Active community members are used to produce and advertise content on their own blogs • Key community leaders are reluctant to buy the Wiki philosophy • Many IT PRO and DEVs are still not fully aware of the Wiki potential and what they gain with that • Content language based Wiki is still lacking

  9. Community Ecosystem • Have you heard about “follow the leader”? MSFTE (Writers, Engineers, PMs, Evangelists, etc) Community Leaders (MVPs, Forum Moderators, Book Authors, etc) Community Members(General IT PRO and DEV community) Other group of users (Students, Teachers, Non IT Personnel, etc)

  10. Bringing Awareness • At this point you should have a map of the community that you will act. For that you should: • Identify the internal Microsoft group that can assist the Wiki’ evangelization by influencing their community • In my case I identified the IT and DEV PRO Evangelists from Microsoft Brazil • Identify the Community Leaders • In my case I identified the MVPs that are well known in Brazil and could influence others. • Make sure that you are in line with those two groups before meet the full community • In my case I used the TechNet Edge Video that I recorded as a starting point for our conversation.

  11. Call for Engagement • Schedule a Live Meeting where Microsoft and the entire active Community (if possible) can discuss about the TechNet Wiki initiative • In my case I used the Microsoft IT PRO Evangelist communication channel to send the invitation to the full community. This is a Linked IN group called “Microsoft Influencers” • This group has 900 IT and DEV PRO, in the meeting we had 115. Conclusion: there are room to expand even more.

  12. TechNet Wiki in 2011 1000+ articles in PT-BR TechNet Wiki Ninjas Blog International community participation MVP Program recognition Platform for future projects MCC Program recognition

  13. Demo

  14. Next Steps • Troubleshooting articles are the ones we need more • Evangelize others to use the platform, that’s also another way to help • If you have Twitter, advertise your articles there and use the hashtag #TNWIKI

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