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YIELD VS. RECRUITMENT

Explore strategies for balancing yield from admitted students with ongoing recruitment efforts in spring. Learn from top admissions professionals on best practices and challenges faced during this critical time. Dive into regional events, personalized outreach, and more.

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YIELD VS. RECRUITMENT

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  1. YIELD VS. RECRUITMENT AFTER ACCEPTANCE LETTERS ARE MAILED, ADMISSIONS OFFICES AROUND THE COUNTRY TRANSITION TO YIELD SEASON. SIMULTANEOUSLY, JUNIORS ARE RAMPING UP THEIR COLLEGE SEARCH. HOW DO WE BEST SERVE OUR ADMITTED STUDENT POPULATION AND FOCUS ON YIELD WHILE STILL PROVIDING EXCEPTIONAL SUPPORT FOR PROSPECTIVE STUDENTS? WHO WINS IN SPRING?

  2. LET’S INTRODUCE OURSELVES.. ANNIE MILLS ASSISTANT DIRECTOR DEPAUL UNIVERSITY MARIE BURY ASSISTANT DIRECTOR CHAPMAN UNIVERSITY MICHAEL WALDEN ASSISTANT DEAN POMONA COLLEGE ALEX RUIZ ASSOCIATE DIRECTOR UC RIVERSIDE

  3. ENROLLMENT NUMBERS • ADMITTED STUDENT EVENTS • SPRING RECRUITMENT • BEST PRACTICES • CHALLENGES WE FACE TOPICS TO DISCUSS…

  4. FIRST YEAR APPLICANTS TRANSFER APPLICANTS POMONA COLLEGE TOTAL ENROLLMENT:1,650 16 10,245 713 412 390 28 *TR deadline is June 1 and numbers are estimated

  5. REGIONAL ADMITTED STUDENT EVENTS? • Yes: Seattle, Portland, Chicago, New York, DC - Hosted by alumni • PRACTICES THAT CONTINUE TO EVOLVE? • Admitted student fly-in programs • Admitted students day • Spring travel • Email outreach • WHAT WORKS WELL FOR SPRING RECRUITMENT? • Relative size of the staff and personalization of outreach • PRIORITIZING SPRING YIELD VS. SPRING RECRUITMENT? • Prioritizing spring yield but understand that prospective students are an important part of the spring season • BIGGEST CHALLENGES WITH YIELD? • Competition with other institutions and brand recognition POMONA COLLEGE

  6. FIRST YEAR APPLICANTS TRANSFER APPLICANTS DEPAUL UNIVERSITY TOTAL ENROLLMENT: 23,000 UNDERGRADUATE ENROLLMENT: 14,800 1,250 21,600 15,500 2,540 5,100 2,900 *TR deadline is June 1 and numbers are estimated

  7. REGIONAL ADMITTED STUDENT EVENTS? • Yes: various events across the US and multiple hosted in biggest feeder states • PRACTICES THAT CONTINUE TO EVOLVE? • Admitted student meetings • WHAT WORKS WELL FOR SPRING RECRUITMENT? • Personalization: one-on-one meetings off-campus and individualized visits on-campus • PRIORITIZING SPRING YIELD VS. SPRING RECRUITMENT? • Split: but come late spring the focus is mainly on admitted student events • BIGGEST CHALLENGES WITH YIELD? • Finding balance with spring travel as a regional representative DEPAUL UNIVERSITY

  8. FIRST YEAR APPLICANTS TRANSFER APPLICANTS UNIVERSITY OF CALIFORNIA: RIVERSIDE TOTAL ENROLLMENT: 23,000 UNDERGRADUATE ENROLLMENT: 20,000 49,069 25,305 12,083 8,144 1,725 4,605 *TR deadline is June 1 and numbers are estimated

  9. REGIONAL ADMITTED STUDENT EVENTS? • Yes: focused on first-year and transfer in the US and abroad • PRACTICES THAT CONTINUE TO EVOLVE? • Highlander Day: open house for admitted and prospective students • WHAT WORKS WELL FOR SPRING RECRUITMENT? • On-campus open houses and other major events (a strong transfer focus) • PRITORITIZING SPRING YIELD VS. SPRING RECRUITMENT? • Admitted students are the main focus although prospective events are also offered • BIGGEST CHALLENGES WITH YIELD? • Limited time, budgets, adapting to an evolving environment UNIVERSITY OF CALIFORNIA: RIVERSIDE

  10. FIRST YEAR APPLICANTS TRANSFER APPLICANTS CHAPMAN UNIVERSITY TOTAL ENROLLMENT: 8,500 UNDERGRADUATE ENROLLMENT: 6,410 400 14,191 7,551 1,650 1,800 853 *TR deadline is June 1 and numbers are estimated

  11. REGIONAL ADMITTED STUDENT EVENTS? • Yes: offered in a variety of states/regions of the US and abroad • Summer welcome receptions • PRACTICES THAT CONTINUE TO EVOLVE? • Admitted student receptions (including financial aid in key regions), service projects, independent counselor events, Panther for a day programming, overnights • WHAT WORKS WELL FOR SPRING RECRUITMENT? • Connecting students to their admission counselors, connecting students to campus tours and upcoming fall events (visits, interviews, regional events, etc.) • PRIORITIZING SPRING YIELD VS. SPRING RECRUITMENT? • Spring yield, but effort is put into separating prospective and admitted students during on-campus visit experiences • BIGGEST CHALLENGES WITH YIELD? • Brand recognition compared to peer institutions and cost associated with brand CHAPMAN UNIVERSITY

  12. KNOW YOUR SCHOOL: ARE THERE CERTAIN TYPES OF EVENTS THAT WILL BEST WORK WITH YOUR MISSION? • ALL HANDS ON DECK VS. SOLO HOST • WHO CAN CONNECT YOU TO THE REGION: ALUMNI, CURRENT STUDENTS, PARENTS OF CURRENT STUDENTS OR ALUMNI • PAIRING SPRING YIELD WITH SPRING RECRUITMENT EVENTS • ON-CAMPUS EVENTS: PERSONALIZATION FOR ADMITTED STUDENTS • BUILDING THE PIPELINE FOR PROSPECTIVE STUDENTS • WHEN DID A STUDENT ENTER THE INQUIRY POOL? • APPLICANTS • MATRICULANTS TAKEAWAYS…

  13. TIME, RESOURCES AND LEVEL OF ENERGY • ADMISSIONS OFFICERS ARE A CATALYST IN THE ENROLLMENT PROCESS • ARE YOU ON THE SAME PAGE AS OTHER PARTIES ON CAMPUS? • WHAT IS YOUR CAMPUS CULTURE AROUND RECRUITMENT? TAKEAWAYS...

  14. QUESTIONS? MARIE BURY ASSISTANT DIRECTOR CHAPMAN UNIVERSITY BURY@CHAPMAN.EDU ANNIE MILLS ASSISTANT DIRECTOR DEPAUL UNIVERSITY AMILLS17@DEPAUL.EDU MICHAEL WALDEN ASSISTANT DEAN POMONA COLLEGE MICHAEL.WALDEN@POMOMA.EDU ALEX RUIZ ASSOCIATE DIRECTOR UC RIVERSIDE ALEX.RUIZ@UCR.EDU

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