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ADVERTISING: Regulation

ADVERTISING: Regulation. LAWS AND ETHICS. Two forms of oversight are: LEGAL What the law allows ETHICAL What we SHOULD do Ethics are usually the higher standard Violations of ethical principles results in laws . Avenues for Oversight. GOVERNMENT REGULATION: [pass and enforce laws]

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ADVERTISING: Regulation

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  1. ADVERTISING:Regulation

  2. LAWS AND ETHICS Two forms of oversight are: LEGAL What the law allows ETHICAL What we SHOULD do Ethics are usually the higher standard Violations of ethical principles results in laws

  3. Avenues for Oversight • GOVERNMENT REGULATION: • [pass and enforce laws] • SELF-REGULATON: • Independent bodies [set standards] • Media companies [to accept ads] • OTHER: • Buyer Recourse [“caveat emptor”]

  4. Government Regulation • Federal laws • Canadian Code of Advertising Standards • Alcohol • Food and Drugs • Provincial laws • Alcohol Regulations • Credit and Loan Disclosures • Unfair Trade Practices Act

  5. Advertising Standards Canada2001 Complaints 161 Upheld 321 To Council 833 Pursued 1164 Complaints

  6. Quote of the day If you tell lies about a product you will be found out – either by the government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time. • David Ogilvy (Ogilvy & Mather)

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