Analytics Reports

1. Analytics Reports Michal SelaJanuary 2011 Audience and Geo reports

2. Agenda • Audience report • Geo settings • Geo reports

3. Audience Summary Report Analyze your target audiences and see how they responded to your ads

4. Audience Summary Report • Presents campaign performance by audiences as defined in the delivery group settings or in SVP

5. Report Data Structure • All data will be grouped according to the audiences defined in the “Targeted Audience” section in MediaMind • An audience can be comprised of 2 or more elements, e.g., location + type. • The audience will appear as one unit and cannot be broken down to its elements.

6. Audience Summary Report • Available Data • Impressions data • Dwell and interactions • Conversions data • Data Exceptions • Impressions without audience will be aggregated as 'Untargeted“

7. Audience Summary Report • Available as a predefined report under “Targeting and SV Pro” and in the Cookie Level Data. • Supports all date resolutions • Available as a flat or formatted report

8. Joe wants to know how his campaign performed for each target audience. David, the media planner, will help him figure out the report. Remember Joe? Now meet Ben

9. A Reminder - Our Ads and Target Audiences New Yorkers: WA: Default delivery group Ad1: NY to WA Ad2: NY to CA Ad3: NY to FL Ad1: WA to NY Ad2: WA to CA Ad3: WA to FL Default image

10. Let’s Generate the Report! • Only campaigns with a target audience will appear in the creation page • The data can be broken down to the product level

11. Which audience performed best in the way of clicks? What can you learn from this? What is “Untargeted”?

12. So what’s new? Monitor your media buy, especially when buying targeted media Learn about your audience for future campaigns

13. GeoReports • Better analyze your campaign’s performance and media buy in different geo segmentations

14. All New Geo Reports • 3 new reports • Geo Performance Summary Report • Geo By Site Report • Geo Adjusted Unique Metrics Summary • 4 data levels • Countries • States/regions • Cities • DMA (USA only) • Also available in the Cookie Level Data without any special setup.

15. Geo Performance Summary Report • To have these reports you don’t necessarily have to use geo targeting!

16. Which Settings?

17. Geo settings – How to Collect Data *Default cities will be set according to the account’s settings

18. Geo Settings

19. Geo Settings - Notes • The default cities will be set according to the country set on the account level. • Impressions for cities not selected in the advertiser/campaign levels will appear under “Other Cities” in the report • Data will be collected for all countries/states/regions/ DMAs regardless of the cities selected

20. Geo Settings - Notes • Data collected before enabling geo collection will be grouped under N/A in the report • When selecting different cities in the middle of the campaign, the “new” cities will only be displayed as of the change date • Data will start being collected immediately • Use “Top cities in the US” for easy selection

21. Let’s See Our Reports • Available as predefined reports under Geo Reports and in the Cookie Level Data. • Supports all date resolutions • Available as flat or formatted reports

22. Back to Joe • Joe wants to know how his campaign performed in all cities. • What should he do?

23. New Geo Reports Geo Performance Summary Geo by Site Geo Adjusted Unique summary

24. Geo Reports Setup – Special Features

25. Which city performed best in the way of clicks? What can you learn from this? How is “untargeted” from the audience report reflected here?

26. Geo data • Available Data • Impressions data • Dwell and interactions • Conversion • Impressions with unrecognized IPs will be aggregated in an “Unrecognized” group. • If the top 100 cities are displayed, the rest of the cities will be aggregated in an “Out of Top 100 Cities” group • Cities that were not defined in the geo settings will appear under “Other Cities” • N/A appears for data collected before geo collection was enabled.

27. What is the Difference Between the Geo Reports and Geo Targeting?

28. What is the Difference Between Geo Report and Geo Targeting? • You can use geo targeting without collecting geo data • Geo targeting can also be done on lower levels like the zip code. The lowest level in the geo reports is cities. • Geo locations in the geo targeting can use “and”/”or” logical signs. Get the whole picture with an additional locations breakdown

29. New Geo Reports Geo Performance Summary Geo by Site Geo Adjusted Unique summary

30. Geo Adjusted Unique Report • Uses a statistical model • Available Data • Impressions data • Dwell and interactions • Conversion • Expansions • video

31. Geo Adjusted Unique Summary • The report appears in a flat Excel format • Available for all geo data levels • Date resolution • Weeks • Month • Totals

32. Summary • Break down your data into different categories • By geo location • By audience type • See which audiences and locations best performed

33. Permissions During the Beta • All upgraded MediaMindclients will be given the permission to see the geo and audience reports by tier 2 as well as configuring the geo settings • The Geo Reports will be available from early February. • The Audience report will be available from the moment of upgrading. • Geo custom report users will be upgraded gradually until the end of the beta

34. Q&A

35. Thank You!