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Industry Liaison: A model for building industry-academic research capacity CAURA November 2013

Industry Liaison: A model for building industry-academic research capacity CAURA November 2013. Agenda. What is industry liaison? Why is it important? Example - U of G model Model in action Case study Discussion. What is Industry Liaison. Why is Industry Liaison Important?.

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Industry Liaison: A model for building industry-academic research capacity CAURA November 2013

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  1. Industry Liaison: A model for building industry-academic research capacityCAURA November 2013

  2. Agenda What is industry liaison? Why is it important? Example - U of G model Model in action Case study Discussion

  3. What is Industry Liaison

  4. Why is Industry Liaison Important? Increase industry sponsored research investment Funding imperative - industry partnership Enhances reputation of institute Accelerate adoption of new techs in industry through applied research Enhance entrepreneurship Create jobs Add to prosperity through economic development

  5. U of G Industry Liaison Model Outside in Talent-based IL team Wildly Important Goal (WIG) ACT! (CRM) Metrics

  6. Best Practices Focus on RELATIONSHIPS Know what interests industry: Speed, leverage, reputation, IP …AND faculty: Students, money, longevity, publications, IP?, autonomy Know your funding programs

  7. Qualify Industry Liaison Leads Authority Cash Timing Identity Obstacles Need Expectations

  8. Experiences Long term process (6+ months) Many false starts…FOLLOW-UP conversations Time crunch (faculty & business owners are busy) Poor performers – know your partners Negative research results Media/Other commitments Manage expectations early/often

  9. Case Study Company: POST Farm Structures Inc. Project: Assessment of in-barn fodder growing/feeding/nutrient production system Funding partner: OCE

  10. Growing the value of Great ideas

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