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Retail Area Presentation Across From the Albany Mall

Retail Area Presentation Across From the Albany Mall. Nic, Risa, Mohammad, & Crystal. General Overview. Matt: Assistant Manager/Supervisor Located across mall since 1989 Target is Predominantly Men: 20-75 Busy Times: Christmas Sidewalk sales in July Fridays

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Retail Area Presentation Across From the Albany Mall

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  1. Retail Area PresentationAcross From the Albany Mall Nic, Risa, Mohammad, & Crystal

  2. General Overview Matt: Assistant Manager/Supervisor • Located across mall since 1989 • Target is Predominantly Men: 20-75 • Busy Times: • Christmas • Sidewalk sales in July • Fridays • On Shift Between 12-14 employees • Business is up since last year

  3. Strengths • Close to the mall • Visible From Main Road • Trusted Name is Sporting Goods • Marine Tag Licensing • Ticketmaster Distributor • Bike Repair Servicing Weaknesses • Viewed as a “Man’s store” • Expensive Clothing • Old Structure: Big and Boxy

  4. Opportunities • Expand the women’s section More: • Light Weight Equipment • Aerobic Gear • Yoga Mats Threats • Big Five Sporting Goods • Only 1 mile away • On the Main Road • New Building • Costco’s Outdoor Equipment

  5. General Overview Clay: General /Supervisor • Built in 2000 • Target Families • Busy Times: • New Year’s Eve • Afternoons: Mom’s with Young Children • Evenings: Young People 8-12pm • 1:3 Customers will buy something extra with their movie rental

  6. Strengths • Clearly Visibility From Main Road • Near Numerous Fast Food Establishments • Strong Repeat Customer Base • Offer Lots of Candy, Soda, & Popcorn • Large profits made from Pre. Viewed Movies • Friendly Staff

  7. Weaknesses Relatively Few Late Fees: Were Eliminated Online Services: Now Offered General Competition Threats DVD Burners Illegal Online Downloading Opportunities • Sell Movie Merchandise • Posters • Clothing • Board Games • Keychains • Mugs

  8. General Overview • Biggest Competitor: WALMART • Online sales through Amazon.com • Target children of all ages • Specialized stores for each age group • TOYS’R’US • KIDS’R’US • BABIES’R’US • SPORTS’R’US

  9. Strengths Location: Easy to See Amazon.com (partnership might end due to legal disputes) Highly specialized Varied age groups (0-14 years old) Large stores Exclusive brands Weaknesses Customer service Understaffed High Prices! Disorganized Confusing store layout

  10. Opportunities Offer Sidewalk Sales Increase Advertising TV At the Mall Flyer Distribution J.V. with Fast Food Kid Meals Threats Wal-Mart Fred Meyer K-Mart Current Legal Issues with Amazon.com

  11. General Overview Seeth: Owner / Manager • Small Gaming Shop • Opened About 1 ½ ago • Depends on Loyal Customer Base • Receive Confused Walk-in Traffic • Target: Men 15-25 Years Old

  12. Strengths • Open Late • Offer Wide Selection • Games • Books • RPGs, CCGs, DVDs • Animes • Catalog Ordering • Friendly Owner • Services Provided • Tables to play games • Computers: online use only $3 hour • Vending Machines Weaknesses • Small Building • Store name can be misleading • Few items targeting women • Industry norm • Location • In between hair cuts and oriental food • Not seen from the main road

  13. Opportunities Open another location Move to a larger location Sponsor gaming events to increase store traffic Change store sign Threats Small Market Competition Heritage Mall (across street) Fred Meyer Electronics Online Ordering

  14. General Overview Paula, Customer Service • Grand Re-Opening on April 26th • Gave free DVD players for first 300 Customers • Offered lots of food sampling!! • Top sales in the district (19-20 stores) • Employees of all ages (16-80yo)

  15. Strengths • Completely remodeled • Layout is convenient • New departments • Location • Starbucks • Club Card • SmartCheck™ • Grocery miles Weaknesses • Understaffed • Parking on the weekends/ holidays • High prices

  16. Opportunities • Less junk mail • Open a gas station Threats • Albertson’s & Fred Meyer • Safeway's Deli competes with other fast-food businesses in the area

  17. General Overview • Franchised stores located in • Oregon & Washington • Headquarters in Bend • Each stylist brings clientele (currently 6 stylists) • “STYLE” Exclusive Haircare Brand • Busy • Around 3:00pm • After 5:00pm • All day Saturday. • Adult Hair Cuts start at $14.00 • Senior discounts are available • The Corporation was recently sold, however, some establishments will be keeping the old name

  18. Strengths • New and clean facility • Kids corner • Cheap Prices • Established clientele • Self style counter • Offer Gold Card Family Membership Weaknesses • Location • Limited services

  19. Opportunities • More advertising • Expand services • Hair Color • Perms • Nails Threats • Full service Salons • Other Quick Cut Salons (2 in immediate vicinity)

  20. General Overview • Opened April 25th 1984, • Moved to current location 2 years ago. • Owned and operated by • Matilda “Mama” Novak & • Joseph “Papa” Novak. • Dishes are from authentic family recipes courtesy of “Mama” Novak. • Well known name in Albany and in Europe.

  21. Strengths • Unique Cuisine • Great Food • New Location • Friendly “home like” atmosphere • Everything made from scratch Weaknesses • Destination Location • New location not as easily accessible • Customer apprehension to foreign cuisine

  22. Opportunities • Offer coupons or daily specials • Advertise in the mall Threats • No serious threats • Fast food restaurants throughout Albany

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