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Ethics, Technology, and Practice Management

http://www.shusterman.com This presentation delivers several helpful tips for running your law firm. Schedule a legal consultation (by Skype, telephone or in person) at http://shusterman.com/schedule-immigration-consultation.html

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Ethics, Technology, and Practice Management

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  1. At the Frontier: Ethics, Technology & Practice Management Carl Shusterman, Los Angeles, CA Greg Siskind, Memphis, TN AILA Texas Chapter Spring Conference 2011

  2. Hope for the Best BUT Prepare for the Worst! “If it were done when ‘tis done, then ‘twere well it were done quickly…” - Macbeth, Act 1, Scene 7.

  3. Databases and Billing Systems—Get Organized • Invest in an immigration database & billing system • Track progress of cases • Measure productivity of attorneys & paralegals

  4. Weathering the Storm • Diversify your practice • What are your areas of specialization? Employment-based? Family-based? • Build bridges of communication • Contact HR managers, CEOS etc. • Hold Seminars

  5. Find Your Niche Industry or Occupation (health care, sports, oil and gas, universities) Type of family case (adoptions, same sex couples) Type of employment case (EB-5s, H-2Bs, H-2As, J-1 hardship waivers)

  6. Make Sure Your Fees Are Competitive • Are your fees higher than other immigration law firms? • Let clients pay in installments • Credit Cards

  7. Getting on the Web • Create, use, and update your website… • Provide up-to-the-minute information

  8. Why Have a Website? • Presence on the Internet • Ability to Communicate Internationally • Diversification of Client Base • Referrals from Other Attorneys • Organizational Tool • Web Access for Clients

  9. Blogs Easier to manage than web sites Niche marketing Search engines like them

  10. Blogs (cont.) Good way to recycle your content (articles, powerpoints, video and audio files) Good for people who don’t want to write long pieces

  11. Social Networking • Keep in touch • Facebook • Twitter • Linked-In

  12. Email Campaigns • Send newsletters and short email alerts to a mass audience • Can customize so that each email is personalized and sent as an individual message from you to the sender • ACT! – Group your contacts and target your message

  13. Meet the Press • Use the press to: • Benefit your clients • Enhance your image on a local and national scale.

  14. Advocacy Marketing Write op-eds Speak to community and industry groups Use your web site, blog and social networking tools Take clients to DC or your state capitol

  15. Be the one who wrote the book Develop a detailed table of contents and marketing plan Consider self publishing Break down writing to small steps

  16. Be the one who wrote the book Find a topic that fits your marketing goals Identify potential publishers Review the book proposal forms

  17. It seemed like a good idea. Maybe it really was. Review your marketing effort and if all of your assumptions were correct, you might simply need to keep at it for an extended time period.

  18. Learn From Your Mistakes • Understand your weaknesses…

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