Distinct or … Extinct Tom Peters Seminar2000 Boston 21 June 2000

1. Distinct or … ExtinctTom Peters Seminar2000Boston21 June 2000

2. Defeated Before The Starter’s Gun!“Track 4: Managing Organization Change (Helping Tired and Overworked Professionals with Today’s Workplace Realities)”

3. NAPM:“You are the Rock Stars of the B2B Age!”

4. Message2000“The point is the passion!”Charles Handy

5. In a blind test, 3 of 6 CEOs couldn’t …

6. … identify their own vision statement!Source: Tom Stewart, Fortune

7. An Age of Passion:1 Year = 1.5 Wal*Marts03.27.99: $167B03.27.00: $555BP.S.: Wal*Mart = #8 in 2000

8. Pentium III 800MHz: $42,893.00/#Hermes Scarf: $1,964.29Saving Private Ryan on DVD: $874.75Mercedes-Benz: $18.98Hot-rolled steel: $0.19Source: Fortune (3.20.00)

9. It Makes John Chambers Smile!“We have in our house, among two working parents, two teens and an 8-year-old, five computers (both Mac and Windows), four cell phones, seven phone lines, two Palm Pilots, one DSL, two ISP connections, a collection of personal domain names, a CD burner, a scanner and one AOL account.”Michael Wolff, writer [as reported in New York 06.00]

10. “Researchers say they have found a way to mate human cells with circuitry in a ‘bionic chip’ … The tiny device – smaller and thinner than a strand of hair – combines a healthy human cell with an electronic circuitry chip.”AP/AOL/02-00

11. No Wiggle Room!“Incrementalism is innovation’s worst enemy.” Nicholas Negroponte

12. Just Say No …“I don’t intend to be known as the ‘King of the Tinkerers.’ ”CEO, large financial services company (New York, 5-99)

13. 64/24

14. Goal?

15. Welcome to the Land of the True Believers!“We have the ability to turn the economy upside down, to enhance lives, and to drive civilization forward.”Michael Saylor,MicroStrategy

16. “It means nothing less than the total reinvention of this company.”

17. Jacques’ New New FordFord + MSN CarPointFord + Yahoo!Ford + OracleFord + HP/MCIWorldcomEtc.Etc.

18. “We are in abrawl with no rules.”Paul Allaire

19. S.A.V.

20. T.T.D.sThe next slide is the first of many “T.T.D.” activities. I.e.: Things To Do. These are by and large shorthand forms of training exercises I use. Also: Most of these T.T.D. slides have accompanying Notes.(See following slide.)Tom Peters

21. T.T.D./True or False:“incrementalism”VERSUS“innovation”?

22. Notes Page • This is a daunting issue. There is no “right answer.” But it merits constant, conscious debate. Consider the value of incremental change. [Kaizen, etc.] And discuss whether or not this thwarts “BIG” initiatives aimed at wholesale reinvention. • Also: Consider … “Can we do both?” [I’m not sure.] P.S.: This crucial issue holds for Finance Departments as much as Product Divisions. And it holds for the smallest and newest of businesses! THIS DEBATE IS WORTH LOTS OF TIME! KEEP IT PRACTICAL!

23. Tom Peters Seminar2000Brand Everything:Distinct or Extinct!

24. StructurePart I: Brand InsidePart II: Brand OutsidePart III: Brand Leadership

25. Part I: Brand InsidePart II: Brand OutsidePart III: Brand Leadership

26. Forces @ Work IThe Destruction Imperative!

27. Forget > Learn“The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out.”Dee Hock

28. “It is generally much easier to kill an organization than change it substantially.” Kevin Kelly, Out of Control

29. “When asked to name just one big merger that had lived up to expectations, Leon Cooperman, former cochairman of Goldman Sachs’ Investment Policy Committee, answered: ‘I’m sure there are success stories out there, but at this moment I draw a blank.’ ”Mark Sirower, The Synergy Trap

30. Headlines 06.15.00: Your Call!Bell Atlantic-GTEvs.Lucent

31. “Talent” and a $2Tenterprise??????

32. [Some people enjoy the corporate life.Then again, some people enjoy nipple clamps.Source: Ad tag line, FreeAgent.com]

33. “Acquisitions are about buying market share. Our challenge is to create markets. There is a big difference.” Peter Job, CEO, Reuters

34. “We chose not to do a discounted cash flow analysis of their future earnings. We wanted their talent and we wanted their intellectual property.” Art Reidel, CEO, Pharsight

35. “Our ideal acquisition is a small startup that has a great technology product on the drawing board that is going to come out in six to twelve months. We buy the engineers and the next generation product. …” John Chambers, Cisco

36. Pentium III 800MHz: $42,893.00/#Cisco Engineer: $19,000.00Hermes Scarf: $1,964.29Saving Private Ryan on DVD: $874.75Mercedes-Benz: $18.98Hot-rolled steel: $0.19Source: Fortune (3.20.00)

37. Valley Exec on Cisco Strategy:“Maybe you overpay for a company, but it’s the pick of the litter and you haven’t frittered away boatloads on R&D”**See also Fast Company on “ ‘Built to flip’ vs. ‘Built to last’ ”

38. Dept. Head I = Sports G.M.Dept. Head II = V.C.

39. G.M. = The Recruitment and Development of Top Talent. [Period!]V.C. = Bets on “Talent.” Bets on Projects. [Period!]

40. Silicon Valley Success [Failure?] Secrets“Pursuit of risk”: 4 of 20 in V.C. portfolio go bust; 6 lose money; 6 do okay; 3 do well; 1 hits the jackpotSource: The Economist

41. “Steve Ross had a wonderful philosophy: People get fired for not making mistakes.”Bob Pittman

42. “R & D”Intel’s venture fund: 275 investments, $8BSource: Fast Company , eCompany

43. Net World!Act now. Analyze later.Avram Miller

44. [TP to Chain Owner …“Do 5 deals before you go home!”]

45. And for the 6-Person Group??Send one “Cool Dude/Dudette” out to find something Cool, work with a Cool Customer, etc. [The “Micro-Skunkworks Strategy”]

46. T.T.D.Evaluate your portfolio of projects [and people]: Are you placing enough interesting [long shot?] bets?

47. Notes Page • Be brutally honest! • Hint: This holds for you and me as individuals as well as for our unit.

48. C.E.O. to C.D.O.

49. The [New] Ge WayDYB.com

50. “Change the rules before somebody else does.”Ralph Seferian, VP, Oracle