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Design Brief & Task Analysis • I intend to design and make a small scale storage unit, based on the Bauhaus design movement. This would be designed as a unit to store games inside. It will be sold in the price range of £20-£40, aimed at young teenagers who are under 18. The materials that could be used are plastic or cardboard. Reason why I have chose to aim this product at students and young teenagers, because they like to play games on the Xbox or ps3 and would find it a good asset for their students to place their games. The environment that I plan to sell my product on amazon.
Conclusion The mood board has helped and given me inspiration for my design ideas. The style of the building has helped me in how I could improve my storage unit. My client likes the use of bold lines on this image, it is simple but effective My customer particularly liked this pattern because it was attractive and eye-catching and colourful. They said that they would like to see it on the final product. Mood board
Customer Profile Questionnaire Conclusion After carrying out a questionnaire I have found out that my customers would prefer their storage unit to be and mainly used to store DVD’s, CD’s or games. Therefore it will be based in the bedroom and my customers would be willing to spend within the price range of £15-30. Finally the material of the overall product would be cardboard or wood.
Product Analysis Materials The materials that were used are wood, metal and plastic. I think they chose these materials because they are very durable. Aesthetic Brightly coloured and has different shapes and sizes and would appeal to under 18’s to help grab their attention. Manufacture It is likely to be made by a batch production. Conclusion After looking at the analysis I made to this product I feel that I have to make my product more safe and able to use in the environment. My product will be a batch production and the material I have chosen to use if MDF wood. Function The product is a storage unit and used for any equipment that you would like Cost It would be a very expensive product because it is very attractive and would be sold at very high price range. Safety It will obviously have to be checked that its in mint condition and safe to use. Health and safety procedures would have to be taken whilst its being manufactured Environment This will be sold and aimed to be sold in the city because they would be able to afford the product. The processes and materials would have a negative impact on the environment. Size The size of the product would specifically designed for magazines and books, so that it doesn't take up too much room Customer This would be aimed at people who are at the age of around 20 – 30 because of the designs and colours
Materials Research Conclusion After looking at the materials and the advantages and disadvantages they have , I have decided to use MDF wood. The reason I have chose MDF wood is because it is able sustain a considerable amount of weight and contain good valuable products. Plastic Metal • Wood Advantages It is strong and vey helpful to store books, magazines and many other useful such as games and will appeal to the right age group. Disadvantages There are no doors so that you can hide your things from other people and therefore is very vulnerable to the public and belongings can get lost. Advantages A metal storage unit is useful because it is strong and can carry a considerable yet, as a result would be very helpful Disadvantages Although it is strong it would only be used in buildings for manufacture and not at home. Advantages The wood is able to sustain a considerable amount of weight and can also is very big and contain good and valuable products. Disadvantage The main disadvantage of using wood is that it will cost a considerable amount of money and also takes a lot of space and will would not be worth the money.
Analysis of research • Conclusion • Looking at the research I carried out , the decision I made about the appearance was the Bauhaus used geometric shapes and were brightly coloured. Also from my interview most people preferred their storage unit to be brightly coloured. My mood board also helped to show me that the designs were varied and will appeal to my customers.Moving on towards the cost, from the research I carried out was that the customers preferred to have their storage unit cost in the price range of £15-£20. Furthermore my product analysis showed me that some storage units can be quite expensive maybe because of the type of wood it is made of such as oak. Moreover based on the material used the price would vary of the product.The customers wanted the product to store magazines, games and DVD’s, they would also like the designing brightly coloured and used in the bedrooms. Most of the customers would like the product to be made out of wood or cardboard, although would also be interested in a product that was either acrylic or plastic.In ways that the product could effect the environment would be if it was made out of acrylic which is made out of plastic and bad for the environment, adding on it is made out of oil which is a fossil fuel and would eventually run out and are non-renewable resources. The size of the product following the results my questionnaire is that the majority of them would want it in their bedroom, from that the storage unit would have to be compact and able to fit in small areas of the room. Consequently it would need to stored either under the bed, besides a product so the size should be small and compact.As my customer is a teenager, I need to make sure the product is not offensive and that there is no sharp edges that can hurt the customer. As shown in the product analysis the product had another material to protect the sharp edges so if the customer bumped into the product, they wouldn’t get hurt.The product will be used to store DVD’s or CD’s from what the questionnaire showed that the customers would prefer to put them inside the storage unit, therefore the product would be useful and used for a long period of time .The product will be manufactured and be a batch production and because it would be made out of many materials the product will have a prototype to show that it can be edited and manufactured well for the customer.The materials that are going to be used for this product would be mainly wood or cardboard from the customers point of view. Wood is able to sustain a considerable amount of weight , so therefore would be strong and durable. This allows the storage unit to maintain a great amount of weight of the DVD’s or CD’s that would be placed inside.
Design Criteria • Function = The main function of my product would to store games for consoles. The function of packaging would be that it keeps games stored in a storage unit. • Performance = The product needs to be able to store a significant amount of games. Also the storage unit needs to be strong and last a long period of time. • Quantity = I plan to make a prototype design and if that design is successful, I then plan to make a batch production of my product. • Market = My target market for my product would be aimed at teenagers and for the age group of 11-15. I also believe my product would appeal to the right age group because it would be attractive and useful for them • Life in service = The product should last a significant and be worth the price. The product has to be of good use and be strong enough to last for many years. • Maintenance = My product would not depend on any ongoing maintenance because it is a storage unit that would not depend on any last minute changes. • Target cost = I would sell my storage unit for suitable price of £20-£25, the reason why I have chose this price is because the product is therefore very affordable. • Packaging = My packaging would have sponsors so that it can fit in with the company brand and as a result attract to the customer before he has even opened the product . Also have an image on display of the product • Size = The size of my product would be a small compact storage unit , reasons why it will be this size is because the games would be small and it would be fitted in the storage unit • Aesthetics = The overall appearance of my product need to be a use of complimentary colours and have a attractive yet mature style to appeal for the right ages group. The shape would be preferably be cuboids. • Ergonomics = My storage unit would not need ergonomics to be used • Testing = My product would need to be checked to see if it is safe and appropriate to be used and sold in the stores and tight for the customer • Safety = The storage unit needs to be safe with no smooth edges and not be harmful for the customer and consequently the storage unit would be a success,
I would use this design on my final product because it is a pattern that my customer said that they liked when I showed them my mood board. It is bright and eye-catching.
Model of Final Design One side of the model was left open so the customer could see how the inside looked although the final changes meant that I had to put a lid on top and an extra shelf for my product The final model of my product is 3D and was made by paper and masking tape. It is spacious and has shelf to store many things. The model itself was good out line to how my product would look and overall it was an example to how the product would finally look. This helped the product to be more of a success and easier to make.
Manufacturing Specification Tools and Equipment • Band facer = Helped to smoothen the edges and get rid of any small uneven sections • Line bender = Helped the bend the acrylic into a triangular shape and fitted the product well • File = Helped to smoothen out any area and for accuracy • Coping saw = Helped to cut out the inner section in the MDF wood for the shelf • Wet and dry paper = Helped smoothen out the MDF wood • Sand paper = Helped to smoothen out the acrylic • Spray paint = Helped to add the Bauhaus theme on the storage unit for creativity • Masking tape = Helped out when applying spray paint for acccuracy.
Final Design 500mm 140mm 175mm This pattern was used to show that the Bauhaus theme was used to show how I planned to make this specific storage unit. The final design is different from the developed design because I felt that one shelf would make the storage unit more useful for not just games and consequently worth the price. 140mm 400mm 175mm 180mm 340mm 500mm
Testing and Evaluating Continued Conclusion As a conclusion the changes I would make to my storage unit is that I would increase the measurements from 500mm to 700mm length and increase the width from 400mm to 600mm. Furthermore I would use a range of colours so it can be more appealing to the customer. I would change my packaging to corrugated cardboard because it is more environmental friendly and is recyclable so it doesn't have a negative impact on the environment.
Customer Feedback Words cannot describe the love I have for this product it is exciting, enjoyable and entertaining. Friends and family find it very useful and have noticed that not only games can be stored in the storage unit so that makes it very useful. I hugely enjoyed this storage unit simply because it was useful and worth the price, it caught my eye from the start due to the attractive colours and design. Although I would have enjoyed it more if more products could have been stored in the storage unit. I was disappointed with the presentation of this product but overall it was extremely helpful for me because I am games person and finally found something original to store my games in. This storage unit was no good for me because I feel that it only stored games and was not useful for anything else. The price was far too expensive and therefore I didn’t even bother to buy one. If it was cheaper and more useful for others things maybe I would change my mind. I really liked the storage unit because it was an unusual shape and very attractive. The storage unit could improved if it could be mounted on the wall and had more storage space. Conclusion From what the customers said about the storage unit there are many improvements I could make such as increasing the storage space. As a result customers would find it more useful and realise that not only games could be stored in the storage unit.
Redesigning my product After evaluating my final product and gathering feedback from my customers I have re-designed my product. I have created another shelf in my storage unit so there is space for more components. Having said this I have also decreased the price to gain more customers. 700mm 180mm 600mm 200mm This product has been hugely improved and I find it more useful and colourful so attracts more customers. Its more spacious and as result it would be worth the price.
