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The Public Relations Society of America Foundation. President Jean L. Farinelli, APR President Farinelli Consulting Group LLC Immediate Past President Joseph J. Curley, APR Partner/President Curley & Pynn Public Relations Management, Inc. President-Elect E. Ronald Culp
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President Jean L. Farinelli, APR President Farinelli Consulting Group LLC Immediate Past President Joseph J. Curley, APR Partner/President Curley & Pynn Public Relations Management, Inc. President-Elect E. Ronald Culp Senior Vice President, PR and Government Affairs Sears, Roebuck & Co. Treasurer Thomas R. Martin Senior Vice President, Corporate Relations ITT Industries, Inc. Secretary Clarke L. Caywood Chair, Department of Integrated Marketing Communications Northwestern University 2000 PRSA Foundation Board - Officers
Reed B. Byrum, APR Director of Corporate PR EDS Communications William Doescher Senior Vice President and Chief Communications Officer Dunn & Bradstreet Corporation David Grossman, APR Principal David Grossman & Associates Mitch Head, APR, Fellow PRSA General Manager Golin/Harris International Maril Gagen MacDonald CEO MathaMacDonald LLC Joseph A. Vecchione, APR, Fellow PRSA Vice President, Public Relations The Prudential Insurance Co. of America (retired) Samuel L. Waltz Jr., APR, Fellow PRSA President Sam Waltz & Associates Counsel Ex-Officio Stephen D. Pisinski, APR, Fellow PRSA President The Montgomery Group 2000 PRSA Foundation Board - Trustees
Satisfy the hunger to make a difference
Contribute to society with thinking from the world of public relations
1. K.I.D.S. in a Drug-Free Society Teach parents of 11- to 13-year-olds how to talk with their kids about risky behaviors
The Role of Public Relations • Drive a change in behavior: parents begin talking with their children about substance abuse • Grassroots campaigns recruit companies and build awareness • Employee campaigns recruit parents and caretakers to enroll
2. The World Bank Ensure worthy programs take root and succeed globally
The Role of Public Relations • Teach countries public relations skills to bolster the success of World Bank funded projects • Assist World Bank in “public audits” of most important projects • Increase the quantity and quality of local practitioners
3. Communications Career Academies Improve the quality of education in America
The Role of Public Relations • Provide curriculum enrichment and PR mentors to help students select Public Relations as a college major • Identify and link individual Communications Career Academies so teachers can share information
4. National Credibility Index Improve the quality of discussion on issues important to every family in the United States
The Role of Public Relations • Identify credibility as a critical component in the successful transfer of information • Counsel clients and organizations on how to deliver messages for maximum effectiveness
Mission Contribute to society by applying thinking from the world of public relations
Method Launch major initiatives at the intersection of society’s needs and the practice of public relations
Traditional Foundation Model • Develop a broad mission statement • Create an endowment • Fund projects that fit the mission • Market the findings to appropriate audiences • “Top down” • Not operational
The PRSA Foundation Model • Focus on big picture issues • Find sponsors with passion who will fund • Move operationally to make it happen • Utilize nationwide grass-roots resources of 113 PRSA chapters and 6,000-member university student society • “Bottom-up” approach • Measurement and accountability
Ingredients for PRSA Foundation Success • Engagement of the profession • Financial support of PRSA members • Corporate support of key initiatives • Financial support from other foundations • On-going communications
Financial Goals for the Next 3 Years Three-year goals of $2.5 million: • $500,000 this year • $750,000 in 2001 • $1.25 million in 2002
We Need Your Support To contribute to society by applying thinking from the world of public relations, we need your contributions: • Major gifts to build an endowment for future programming • Support for specific initiatives • Annual general fund support
The Public Relations Society of America Foundation For more information contact Ray Gaulke PRSA Foundation 33 Irving Place New York, NY 10003 direct: 212.460.1400 ray.gaulke@prsa.org