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DMAI Futures Study 2008

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DMAI Futures Study 2008

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    1. DMAI Futures Study 2008

    2. The Mission of the Study “Provide destination marketing organizations (DMOs) with a strategic framework to plan for the future.”

    3. The Product of the Study “… a knowledge product: a set of resources that DMOs can use to transform the study findings into strategic actions.”

    4. Study Methodology

    5. Key Strategic Themes “Relevance” “Value Proposition” “Visibility”

    6. The “Strategic Radar” Model

    7. The “Super Trends”

    8. Top 20 DMO-Related Trends

    9. Top 20 DMO-Related Trends

    10. Top 20 DMO-Related Trends

    11. Top 20 DMO-Related Trends

    12. A New “Strategic Map” for Destination Marketing

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