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Fernando Falcon Managing Director Media Instruments S.A. AGB Nielsen Media Research

Media Instruments S.A. Fernando Falcon Managing Director Media Instruments S.A. AGB Nielsen Media Research. Media Instruments S.A. The Traditional TAM Environment. The Old Days…. One platform One device One method Few channels. Media Instruments S.A. Terrestrial. Satellite.

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Fernando Falcon Managing Director Media Instruments S.A. AGB Nielsen Media Research

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  1. Media Instruments S.A. Fernando Falcon Managing Director Media Instruments S.A. AGB Nielsen Media Research

  2. Media Instruments S.A. The Traditional TAM Environment The Old Days… • One platform • One device • One method • Few channels

  3. Media Instruments S.A. Terrestrial Satellite Analog/Digital Analog/Digital Analog/Digital Cable 0100101100101010010 ADSL Fibre Optics The New TAM Environment Signal Distribution Means

  4. Media Instruments S.A. “Tube” 4:3 TV “100 Hz” 16:9 TV Plasma TV Camera VCR Game DVD Digital STB Next ??? The New TAM Environment Devices

  5. Media Instruments S.A. PVR - VCR The New TAM Environment Content Access Options Live (Real Time) Time Shifted

  6. Media Instruments S.A. Content Server Storage Device The New TAM Environment Content Delivery Modes On Demand Movie Box

  7. Media Instruments S.A. PC Plasma On Demand 100 Hz Display Devices Time-Shifted Delivery Mode Tube Live Terrestrial Cable Satellite Terrestrial Cable Satellite Analog Digital Broadcasting Platforms The New TAM Environment Exposure Possibilities

  8. Media Instruments S.A. Metering Technology ??? The New TAM Environment

  9. Media Instruments S.A. The New TAM Environment Available Measuring Methods Tuner Frequency Measurement Embedded Codes Box Swapping Service Information Watermarking Image Feature Recognition

  10. Media Instruments S.A. The New TAM Environment Multi Method Meter Device #2 Digital Cable Device #1 VCR Box Replacement Type ‘A1’ Service Information Protocol #23 Version 1.88 What Are They Watching ? Device #3 Broadband Box w/PVR Device #4 Movie Box No Method or Box Replacement available Box Replacement Type ‘C7’ Sw Version 1.28

  11. Media Instruments S.A. The New TAM Environment The Complexity Equation Meter Complexity Base Complexity Overall Complexity = + x 10’000 x 1 x 400 Miles Local

  12. Media Instruments S.A. The New TAM Environment Is There A Universal Method ?

  13. Media Instruments S.A. The New TAM Environment Content Identification Methods • EmbeddedCodes (or Watermarking) • Is collaboration from all broadcasters guaranteed ? • Do all codes go safely through the whole TV distribution network ? • How do I synchronize all encoders ? • How do I encode on-demand content ? • How about content consumed through the Internet ? • How many encoders will I need to install and maintain and where ? • How immune is the system to human error ? • What if I need to change the encoding scheme one day ? • Will encoding beunder mycontrol ? • ServiceInformation • How many manufacturers can I persuade to collaborate ? • Will it be available in every device, model and software version ? • Do the codes convey all required info to identify the content ? • How many different protocols do I need to handle ? • How can Iidentify interactive pages ? • Will encoding be under my control ?

  14. Media Instruments S.A. The New TAM Environment The Universal Method The Content is The Code

  15. Media Instruments S.A.

  16. Media Instruments S.A. 1001010100101001 1010010010010010 0011001010010100 0010010111001001 1110010100011100 0010110101010001 1001010100101001 1010010010010010 0011001010010100 0011001010010100 10011101 Digital Stream Signature Audio Signal CTS Technology

  17. Media Instruments S.A. Ch 1 010010010001000010101010 Ch 2 100101010010100101001010 010010010010100101001010 CTS Technology 010010010 010100101001010 Channel 1 Channel 2 Ch ???

  18. Media Instruments S.A. 10:46:17 Viewing Meter Signatures References Channel 1 Channel 2 Channel 3 Channel 4 … Channel N 30 seconds Measuring Plain TV

  19. Media Instruments S.A. PC Plasma On Demand 100 Hz Display Devices Time-Shifted Delivery Mode Tube Live Terrestrial Cable Satellite Terrestrial Cable Satellite Analog Digital Broadcasting Platforms Exposure Possibilities

  20. Media Instruments S.A. 10:46:17 Viewing Meter Signatures References Channel 1 Channel 2 Channel 3 Channel 4 … Channel N 1 Hour Measuring Time Shifted TV (PVR - VCR)

  21. Media Instruments S.A. PC Plasma On Demand 100 Hz Display Devices Time-Shifted Delivery Mode Tube Live Terrestrial Cable Satellite Terrestrial Cable Satellite Analog Digital Broadcasting Platforms Exposure Possibilities

  22. Media Instruments S.A. 2 Hours Viewing Meter Signatures References Film 1 Film 2 Film 3 Film 4 Film 5 Film 6 Film N … Film Signature Data Base Measuring Video On Demand

  23. Media Instruments S.A. PC Plasma 100 Hz Display Devices Tube Terrestrial Cable Satellite Terrestrial Cable Satellite Analog Digital Broadcasting Platforms Exposure Possibilities On Demand Time-Shifted Delivery Mode Live

  24. Media Instruments S.A. Signature Data Base Measuring It All… Films (DVD) Ad Spots News Clips Songs Radio Channels Other Content

  25. Media Instruments S.A. Fernando Falcon Managing Director AGB Information Technology

  26. Media Instruments S.A. Universal Independent Accurate Versatile Main Features

  27. Media Instruments S.A. Fernando Falcon Managing Director AGB Information Technology

  28. Media Instruments S.A. Complex Distribution Schemes

  29. Media Instruments S.A. National Territory Content Sources Local Areas X Time Zones Distribution Local Windows Shuffle Casting

  30. Media Instruments S.A. Local Station Broadcast Viewing National Broadcast

  31. Media Instruments S.A. Local Station Broadcast Viewing National Broadcast O.K.

  32. Media Instruments S.A. 1 2 3 4 National Feed Signatures Computing National Viewing National Feeds

  33. Media Instruments S.A. Master Feed 01001001001101010100101000 01001010101110010100101000 Local Station Content ? Computing National Viewing 010010 10100101000 Master Signal Local Window Master Signal 10:00:00 10:30:00 11:30:00 12:30:00

  34. Media Instruments S.A. Cities Local Station Signatures National Programming National Feed Signatures Computing National Viewing Broadcast Map UNITAM Processing Software Scanning

  35. Media Instruments S.A. National Station Schedule Local Station Schedule 10:00 10:00 11:00 11:00 12:00 12:00 13:00 13:00 14:00 14:00 15:00 15:00 16:00 16:00 17:00 17:00 18:00 18:00 19:00 19:00 20:00 20:00 21:00 21:00 22:00 22:00 Computing National Viewing 15:00 15:00 Programs & BrakesListing 18:00 18:00 20:00 21:00 Reference Time Local Time

  36. Media Instruments S.A. Local Station Broadcast Viewing National Broadcast O.K. O.K.

  37. Media Instruments S.A. Fernando Falcon Managing Director AGB Information Technology

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