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American Business Media Rich Data Opportunity Tom Henricks President, AVIATION WEEK

American Business Media Rich Data Opportunity Tom Henricks President, AVIATION WEEK April 25, 2007. Take your business to new heights!. Rich Data Opportunities!!!. Operators (Buyers). Suppliers (Sellers). Leverage AVIATION WEEK brand to expand into new customer segments.

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American Business Media Rich Data Opportunity Tom Henricks President, AVIATION WEEK

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  1. American Business Media Rich Data Opportunity Tom Henricks President, AVIATION WEEK April 25, 2007

  2. Take your business to new heights! Rich Data Opportunities!!!

  3. Operators (Buyers) Suppliers (Sellers) Leverage AVIATION WEEK brand to expand into new customer segments Strengthen existing positioning Expand into new products

  4. Voice of the Customer Who are the customers? 19,000 companies worldwide.Commercial aviation maintenance execs… many already doing business with us. What do they want?Prospects for sales, reliable forecasting data, pricing data better understanding of who is doing maintenance. When do they want it? Customers who are already doing such analysis are telling us ASAP. How do they want it delivered? As a web based one-stop-shop for information collected from multiple sources. How much will they pay? More than 5x what they pay for archives of our previous content.

  5. MRO ProspectorSuite of data and tools for commercial aviation maintenance, repair and overhaul (MRO)… for business developers in industry and MRO managers at airlines Business purpose and strategic fitExpands AVIATION WEEK’s leadership in the MRO community beyond our magazines and eventsMeets goal of developing data and analytical tools to serve customers Business Development Module1. Schedules -- maintenance forecasts 2. Contracts -- who does the work 3. Forecasts -- five and ten years out 4. Fleets -- commercial, down to tail # 5. Organizations -- operators, manufacturers, distributors, airports… Benchmarks Module 6. Cost benchmarks – components 7. Reliability and performance data

  6. P to Perform Print to digital brand – aviationnow.com to aviationweek.com Prioritize – project of the week to top three to execute on Productivity – business process management, more with same Processes – product pipeline w/ stage/gate discipline reduces risk PMP/HR – org design, culture, metrics, change…yes, editors too Partners – fasted path…build, buy, or partner Products – leverage others…COTS rather than build Performance – begin with Voice of the Customer

  7. Our world changes… so we must.

  8. www.aviationweek.com

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