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Icelandic Environmental Assembly

Explore the Scottish experience in environmental stewardship, outdoor access, and sustainable tourism. Learn about strategic partnerships, legislation, and education to deliver high-quality visitor experiences. Discover Scotland's diverse landscapes and rich habitats, attracting millions of visitors with a focus on nature-based activities. Gain insights on conservation efforts and responsible tourism practices for a memorable and eco-friendly journey.

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Icelandic Environmental Assembly

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  1. Icelandic Environmental Assembly Nature, outdoor access and tourism –The Scottish experience

  2. Education Visitor Experience Sustainablity • Strategic • Legislation • Partnership

  3. 11,800km Coastline 800 islands 30,000 freshwater lochs 6,600 river systems Species +90,000 World class habitats

  4. “A destination of first choice for a high quality, value for money and memorable customer experience, delivered by skilled and passionate people.”

  5. Nature based tourism - £1.4 bn • Whale and dolphin £3.4m • Visits to osprey sites £1.7m • Angling on the river Tweed £12.5 m

  6. National Walking and Cycling Network

  7. Partnership – Scottish Canals, Sustrans, Scottish Natural Heritage • 1750km • 50 projects • 20 years

  8. Land Reform (Scotland) Act 2003 Scottish Outdoor Access Code

  9. Respect the interests of other people; Care for the environment; Take responsibility for your own actions.

  10. 5 million visitors • Access authorities

  11. Assets • Nature, heritage and activities • Business tourism • Destination towns and cities • Events and festivals

  12. Capabilities • Quality and service • Food and drink • Sustainability • Digital connectivity

  13. Consumer demand: what do visitors want?

  14. Flows to the Future – walkway & viewing platform

  15. Doubling of visitors to 9,000 – 5 years • £10.2m return on investment • 18 Sq Km peatland restored

  16. Green Team Renewables Active travel Energy efficiency Local products

  17. 5 star visitor attraction

  18. Summary of key messages • Strategic • Legislation • Partnership • Education • Visitor Experience • Sustainability

  19. Thank you for listening

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