Strategic Plan for 2013

1. Strategic Plan for 2013 Development for the Division of Student Affairs

2. Student Affair’s Donor Base • Parents (Specifically parents who have a freshman or sophomore at Auburn) • Past Student Leaders • Corporations or Organizations who have a interest in one of our three initiatives

3. Student Affairs Three Fundraising Initiatives 1. Leadership Initiative 2. Service Initiative 3. Wellness Initiative -Answers the question: What are our goals as a unit to promote the individual student.

4. Leadership Initiative • Total Cost for one student to attend Leadershape is equal to $1000 • For every $500 a donor invests the Division of • Student Affairs will match an addition $500 to make it possible to send a student to Leadershape. • Note: Please refer to Leadership one pager

5. Service Initiative • The average cost of our domestic service trips is $500 • The average cost of our international service trips is $1500 • Countries our students have served internationally: • Dominican Republic • Ecuador • Costa Rica • Note: Refer to Service one pager

6. Wellness Initiative • Recreation and Wellness Center • External naming $10MM • Internal naming $25K-$1MM • Prevention and Recovery Center

7. Student Affairs Development in 2012 “We cannot determine where are going unless we know where we have been.”

8. Development in 2012 • Money raised in fiscal year 2012 was $53, 665.58 (not including Panhellenic Scholarships or the naming of the Recreation and Wellness Center Information Desk or Game Room) • In October of 2012 we recruited 5 students to make phone calls to simply tell our past donors “thank you.” Our students reached 387 past student affair’s donors during our first thank you-thon. • Named 3 internal parts of the Recreation Wellness Center including: The Information Desk, the Game Room, and the Courtyard Area. • Endowed four academic scholarships for the Panhellenic Council • Created marketing materials for leadership, service and wellness. • Collaborated with Chelsea Payne and Lady to Cox to form four e-mail templates through EMMA which will be used to cultivate and solicit our past and future donors on a weekly to monthly basis.

9. Fiscal Year Progress

10. Strategic Plan

11. 1st Quarter (January-March) • Conduct 15-20 face to face visits each month with potential donors • Transition duties to new Development Coordinator (including the annual fund) • Cultivate relationships with Corporations/Organizations that have a passion for recreation and wellness • Gander Mountain • Under Armour • Alabama Power • Bass Pro Shop • Books-A-Million • Iron Tribe Fitness • The new Development Coordinator will build a market place store (through OIT)where donors may purchase a brick or plaque online • Send monthly newsletter to past donors through Emma

12. 1st Quarter (continued) • Continue to work through Thom Gossom to get our Global Service Initiative in front of Don Logan • Use the information provided through Kinesiology and Extension to sell the naming of the Recreation and Wellness Center • Collaborate with ribbon cutting committee to work on a Recreation and Wellness Center Premiere night • Use Emma as a means to solicit potential and past donors for brick and plaque campaign • Work with Athletics to solicit Jason Duffner for naming opportunity in the Recreation and Wellness Center • Locations of travel: • Montgomery • Birmingham • Atlanta • Nashville/Knoxville

13. 2nd Quarter (April-June) • Conduct at least 20 face to face visits with donors each month • Conduct premiere night in collaboration with Special Events (premiere night is tentatively scheduled the day before the ribbon cutting) • Use the information provided through Kinesiology and Extension to sell the naming of the Recreation and Wellness Center • Send monthly newsletter to past donors through Emma • Use Emma as a means to solicit potential and past donors for brick and plaque campaign • Work through research in the Office of Development to start screening parents through Wealth Engine

14. 2ndQuarter (continued) • Work with Athletics to solicit Jason Duffner for naming opportunity in the Recreation and Wellness Center • Locations of Travel • Birmingham • Atlanta • Tampa/Miami/Orlando (Florida) • Huntsville • Montgomery • Cultivate relationships with Corporations/Organizations that have a passion for recreation and wellness • Gander Mountain • Under Armour • Alabama Power • Bass Pro Shop • Books-A-Million • Iron Tribe Fitness

15. 3rd Quarter (July-September) • Conduct at least 20 face to face visits with donors each month • Send monthly newsletter to past donors through Emma • Use Emma as a means to solicit potential and past donors for brick and plaque campaign • Use the information provided through Kinesiology and Extension to sell the naming of the Recreation and Wellness Center • Cultivate relationships with Corporations/Organizations that have a passion for recreation and wellness • Gander Mountain • Under Armour • Alabama Power • Bass Pro Shop • Books-A-Million • Iron Tribe Fitness

16. 3rd Quarter (continued) • Work through research in the Office of Development to start screening parents through Wealth Engine • Identify Major Student Affair Donors/Prospects for the President’s Suite (football) • Locations of Travel • Birmingham • Atlanta • Huntsville • Asheville/Charlotte/Raleigh (North Carolina)

17. 4th Quarter • Conduct at least 20 face to face visits with donors each month • Send monthly newsletter to past donors through Emma • Use Emma as a means to solicit potential and past donors for brick and plaque campaign • Cultivate relationships with Corporations/Organizations that have a passion for recreation and wellness • Gander Mountain • Under Armour • Alabama Power • Bass Pro Shop • Books-A-Million • Iron Tribe Fitness • Close Major Gifts

18. Questions and Comments