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1.- Chile: Location 2.- History of Chilean Wine 3.- Main Exports – Wine Exports

C H I L E “ All Ways Surprising” Carolina Ordoñez North American Department Prochile 14th of January 2009. 1.- Chile: Location 2.- History of Chilean Wine 3.- Main Exports – Wine Exports 4.- Wine Promotion - Trade Shows 5.- Foreign viticulture investment in Chile

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1.- Chile: Location 2.- History of Chilean Wine 3.- Main Exports – Wine Exports

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  1. C H I L E“All Ways Surprising”Carolina OrdoñezNorth American DepartmentProchile 14th of January 2009

  2. 1.- Chile: Location 2.- History of Chilean Wine 3.- Main Exports – Wine Exports 4.- Wine Promotion - Trade Shows 5.- Foreign viticulture investment in Chile 6.- Strengths of the Industry vis-à-vis the world market 7.- Carménère Variety

  3. CHILE

  4. Demographics • Total population: 16 million • 1/3 live in Santiago (The capital of Chile)

  5. CHILE It is located in the Southwest part of South America, extending into the Antarctic Continent and reaching to Easter Island in the Polynesia.

  6. Conditions of the Topography Chile’s relief has three dominant characteristics: The Andes Mountains The Coastal Mountains Central Valley

  7. The Atacama Desert The driest in the world, in the North…

  8. About every 10 years, the desert blooms

  9. …Glaciers and the South Pole in the South…

  10. … And the Pacific Ocean to the West…

  11. Easter Island is the most remote place on Earth.

  12. …The majestic, snow capped Andes Mountain Range to the East…

  13. 1.- Chile: Location 2.- History of Chilean Wine 3.- Main Exports – Wine Exports 4.- Wine Promotion - Trade Shows 5.- Foreign viticulture investment in Chile 6.- Strengths of the Industry vis-à-vis the world market 7.- Carménère Variety

  14. History Francisco de Carabantes pioneered the introduction of grapevines in Chile in 1548. The first wine produced in Chile was in 1550 (in very small quantities). Francisco de Aguirre is considered the first real producer of wines in large quantities, in 1556 in Copiapó (located 800 Km north of Santiago).

  15. Juan Jufré is considered the first producer of wines of the central zone of Chile, where the Cousiño Macul Winery is located today in Santiago (Circa 1557). The official birth of the Chilean wine is defined in a document signed in Santiago on March 9, 1555, called “Birth Certificate of the Chilean Wine”. During the XVII and XVIII centuries the Chilean wines were exported to all the countries of South America, besides Mexico.

  16. In 1850 Nourrichet and Ochagavía introduced the first noble grapevines from Europe (Cabernet Sauvignon, Merlot, Sauvignon Blanc…) followed by numerous viticulturists whose fortunes came from gold, silver and nitrate from Chile. As a consequence of the phylloxeric crisis, around 1870 at least 15 French oenologists arrived to Chile, some of them were Joseph Bertrand, Martin Percheux, Germán Bachelet, Alfred Gabaroche, Pierre Durand and others, whom established the bases of the new Chilean viticulture of those days.

  17. 1.- Chile: Location 2.- History of Chilean Wine 3.- Main Exports – Wine Exports 4.- Wine Promotion - Trade Shows 5.- Foreign viticulture investment in Chile 6.- Strengths of the Industry vis-à-vis the world market 7.- Carménère Variety

  18. Main ExportsCopper – Salmon & Fish – Cellulose – Fruit - Wines

  19. Chile • National wine consumption is 15 liters per capita. • Over 200 wineries producing or operating • Chile exports over 70% of the total wine production

  20. 1.- Chile: Location 2.- History of Chilean Wine 3.- Main Exports – Wine Exports 4.- Wine Promotion - Trade Shows 5.- Foreign viticulture investment in Chile 6.- Strengths of the Industry vis-à-vis the world market 7.- Carménère Variety

  21. Fairs: Prowein (Germany)– London Wine – Vinexpo BORDEAUX (France)

  22. Activities - SponsorsPromotional Material Publications

  23. 1.- Chile: Location 2.- History of Chilean Wine 3.- Main Exports – Wine Exports 4.- Wine Promotion - Trade Shows 5.- Foreign viticulture investment in Chile 6.- Strengths of the Industry vis-à-vis the world market 7.- Carménère Variety

  24. Foreign viticulture investment in Chile • SPAIN - Miguel Torres. • FRANCE • Domaines Barons Philippe de Rothschild (Laffite) Viña los Vascos /Chateau Larose Trintaudon / Baron Philippe de Rothschild / Produits Marnier Lapostolle / Soc. Du Vignoble William Fevre / Villard Fine Wine / Chateu Los Boldos / Viña Aquitania (Domaine Paul Bruno) • AUSTRALIA - Mildara Blass • NORWAY- Odfjell Vineyards S.A. • UNITED STATES • Franciscan State Selection / Kendall Jackson

  25. 1.- Chile: Location 2.- History of Chilean Wine 3.- Main Exports – Wine Exports 4.- Wine Promotion - Trade Shows 5.- Foreign viticulture investment in Chile 6.- Strengths of the Industry vis-à-vis the world market 7.- Carménère Variety

  26. N The Atacama desert, the driest one of the world. W The Pacific Ocean and the Mountain Range of The Coast. E The Andes mountain range. Natural limits of the viticulture-viniculture regions of Chile Comprises a territory of 1.400 Km. with North-South orientation. The length of the national territory is 4.330 Km with an average width of de 185 Km. S The South Pole

  27. Conditions of natural health • Healthy soils, well drained, with good airing and great variety of texture. • Almost absolute lack of rain and other climatic accidents between September and April in almost all the viticulture zones. • As a result, the production of grapes is natural, almost organic, for which producing organic wines results easy and accessible.

  28. Factors that have favoured the development of viticulture in Chile • Privileged climatic conditions and a positive varietal composition • Land ownership. The market is absolutely free for Chileans or foreigners and its availability is very wide. The same is valid for irrigation. • Search and definition of the terroirs is new and there is a vast viticultural territory to be discovered which offers a great variety of conditions of great potential. • Having as a hereditary equity, since 1850, the classic varieties produce quality wines.

  29. Lack of phylloxera which allows to plant with own roots. The grapevines can live more than 80 years with profitable and high quality productions. • Well qualified professionals with solid academic education and constant exposure to international markets with foreign oenologists. • Role of the Chilean Government, positive, coherent with the private sector and that has favoured the settling of highly prestigious foreign viticulture-vinicultural companies. • Investment in modern technology and current development of research. • Development of tourism related to wine through the creation of the new Wine Routes.

  30. Strengths of the Industry vis-à-vis the world market. • The grape is produced in a clean environment. • The grape is harvested without pollution and is normally very healthy (Sanitary Heritage) • Sufficient surface of fine wine producing varieties and in the ratio required by the international market. • The diversity of the ecology in the viticultural zones allows to cultivate different vines according to their production goals and quality of wines.

  31. The winemakers know how to handle their productions according to what has been called “the virtuous circle of quality”, that is, adjusting the yield according to the category of the wine. • The existing technology allows to ensure a good quality wine. Chile… • The country is politically stable. • The community has no serious multicultural tensions.

  32. 1.- Chile: Location 2.- History of Chilean Wine 3.- Main Exports – Wine Exports 4.- Wine Promotion - Trade Shows 5.- Foreign viticulture investment in Chile 6.- Strengths of the Industry vis-à-vis the world market 7.- Carménère Variety

  33. Carménère Variety Carménère Variety 1994: The contribution of the Chilean viticulture to the world’s viticultural heritage. French - Jean-Michel Boursiquot • As a consequence of the phylloxera attack in the world, it practically disappeared as a fine wine producing variety. • It is currently considered as Chile’s own variety given its new and scarce international presence and to the particular characteristics of its wine.

  34. Useful websites: www.prochile.cl (in Spanish) www.chileinfo.com (in English) www.winesofchile.org

  35. My email!! cordonez@prochile.cl Thank you…

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