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Our Digital Presentation March 2010

Our Digital Presentation March 2010. “…Neither shall they learn war…”                                 Isaiah 2, 4.

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Our Digital Presentation March 2010

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  1. Our Digital Presentation March 2010

  2. “…Neither shall they learn war…”                                Isaiah 2, 4 In these difficult times, the suggestion of a critical approach and a different view of militaristic contents in education, culture, advertising and other media that construct consciousness, are perceived by many in Israel as a sacrilege and unpatriotic. "Towards Tomorrow" by A. Ettinger Photo Editor: A. Milner. Purchased 2001

  3. “…Neither shall they learn war…”                                Isaiah 2, 4 Our exhibit offers a different critique on what seems to be so natural and normal within Israeli society, thus raising awareness and illuminating that which is hidden and influences our culture. We hope that by sharing the exhibit with others we will generate a new discourse and act as a catalyst for essential change and the creation of a civil society that respects all.

  4. Militarized Environment Do guns make women equal to men? Would you consider this normal? Photo: Rachel Papo 2004 www.rachelpapo.com/serial1.html

  5. Militarized Environment Yaakov Turner, a former Air Force commander, chose, as mayor of Be'er Sheba, to decorate his city with surplus fighter airplanes. Where have all the flowers gone? Photo: Sergeiy Sandler

  6. Militarized Environment A monument to artillery in an Israeli playground. Does national security come before children's safety? Photo: Tal Hayoun

  7. Militarized Economy An ad for Israel's largest financial daily newspaper.  What is the relation between the military  & financial securities?

  8. Militarized Memories Every school has a memorial to its' students who have died in action. Yasmin passes by this one in the school courtyard on her way pick up her brother from kindergarten everyday. What values is little Yasmin supposed to learn?  Photo: Amir Terkel 2009

  9. Militarized Childhood A picture from a coloring book for children in nursery school. How common are images of soldiers and weapons in children's study materials? Coloring book by K. Avichai, purchased 2000

  10. Militarized Childhood Children wearing costumes to school during the Jewish holiday Purim. What does every boy want to be when he grows up? What role do celebrations have in shaping his perceptions? Photo 2000

  11. Militarized Schoolwork An exercise for children in kindergarten, drawing a line between a number and the corresponding picture.  1- Knesset (Israeli Parliment) 2 - I.D.F. Military Emblems 3 - Symbols of Israel 4 - Doves of Peace 5 - Flags of Israel 6 - Tanks                   etc. Military symbols as an integral part of state symbols, side by side with Doves of Peace. Which is more odd and why? Photo: Amir Terkel 2009

  12. Militarized Childhood Philip Azachi, is six years old and starting 1st grade: “An Israeli is someone like me, who starts 1st grade, and waits to go to the army in order to protect the land of Israel.” Who is an Israeli? "The Israelis" from Ma'ariv Supplement,  M. Kischner. Photo Z. Gilat, 2007

  13. Militarized Adulthood "To be a bit of this and a bit of that. To be an Israeli." "Maccabee Beer. Small country. Great beer." Ideals of masculinity throughout army service and trekking Maccabee Beer BBDO, 2001

  14. Militarized Education A class field trip to the annual weapons expo. What is the lesson here? Walla News,  Nir Landau, Sept. 26, 2008 news.walla.co.il/?w=/104/1352641

  15. A Family Affair For most Israelis the familiarity and the availability of guns are beyond questioning. Isn't it time for some new family traditions? Weapons Expo Israel 2008. Walla News, Nir Landau, Sept. 26, 2008 news.walla.co.il/?w=/104/1352641

  16. All in the Family "50% Paratroopers 50% Golani [a combat unit] Tnuva Cheese 100% Family" Soldierhood, presented as a real route to belonging. Who has been left out of this family? Ad by Kesher Bar-el McCann 2000

  17. Militarized Healthcare “You are not alone in this war” The Israel Cancer Association Is there another way to overcome cancer and heal without using military symbols? Ad by BBDO

  18. Militarized Advertising “Cellcom for soldiers.  Both for field work and for paperwork. Cellcom’s bonus package is for all soldiers throughout the army.  For soldiers in uniform only.” Cellcom is a mobile phone company. Swords to plowshares? Not in this advertisement.

  19. "I.D.F.  Biggest on security Mega Supermarket Chain embraces and supports all IDF soldiers.Thanks for everything.Take care of yourselves!” Militarized Promotions Are you getting more for your money? Ad printed during the Second Lebanon War.

  20. The Militarized Mother “My son is a combat soldier. The tension, the stress, the phone calls… I asked my pharmacist for Calmanervin, and it helped me relax. I'm back to functioning as I should.” Whether mother, wife, sister, or daughter, the "Worrier" is mobilized and becomes a warrior too. Ad by Lichtenson, 2000

  21. Gender Roles "Baking from the bottom of your heart. When my boy is home on his ordinary leave, he deserves extraordinary pastry.” Shimrit (Baking Yeast) What does society expect of mothers when their sons are in the army? Who isn't in this picture and don't they deserve some specially baked treat too?

  22. Bazooka Joe says: ”Did you know? The noise in discotheques can damage your hearing, which may result in lowering your military profile [classification] by 17 points!” Militarized Bubble Gum What do bubble gum and the military have to do with one another? Who reads these comics? From Bazooka Bubble Gum wrapper

  23. ”There are many hard things in the army..." “...Like pushups for instance...” Greeting Cards "Condom included!” Illustration by A. Albanogen, 2000

  24. Militarism can be sexy "Warm Regards" "Boxer shorts for soldiers." What is this ad actually selling? Why are his pants open? What role does his partner fill and why is she in civilian clothes?  Package cover, Lodjia, 2000

  25. An Israeli bride posing for a photo with an IDF mobile artillery piece at a kibbutz near the northern Gaza Strip The happiest day What does the future hold? AP Haaretz Sept. 29, 2005

  26. “Study War No More” Participants and a group guide at a New Profile Workshop on Militarism and Education in the Alternative Summer Camp 2006.

  27. “Study War No More” New Profile’s traveling exhibition Design: Debi Birnbaum, Ruti Kantor, Rivka Shahaf Tel-Aviv University, June 2005

  28. “Study War No More” New Profile’s revised traveling exhibition Created by: Na'ama Nachushtai, Ruti Kantor, Rivka Sum, Annelien Kisch, Diana Dolev, Ronit Marian-Kadishay,Tal Hayoun, Michal Gelbart, Adina Aviram, and Ruth Hiller Funded by Heinrich Boell Foundation Dec 2007

  29. This digital exhibit was created by Ruti Kantor, Rela Mazali, Michal Gelbart, Albert Givol and Ruth Hiller,  and many more New Profile activists and friends who collected materials, made suggestions, and helped refine the texts. www.newprofile.org/english

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