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Catherine Yaffe

Catherine Yaffe. Tandem Marketing Solutions. Direct Marketing company, based in Bradford For B2B, B2C, direct selling or a qualified appointment The Scientific end of the marketing spectrum A measurable sale. A measurable sale. Cost of sending DM vs Responses

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Catherine Yaffe

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  1. Catherine Yaffe

  2. Tandem Marketing Solutions • Direct Marketing company, based in Bradford • For B2B, B2C, direct selling or a qualified appointment • The Scientific end of the marketing spectrum • A measurable sale

  3. A measurable sale Cost of sending DM vs Responses 2k x 2k x 2 - £500 = 25p per enquiry If 10 sales are generated at £100 per sale IS IT WORTH SENDING???

  4. Types of Direct Marketing • Email broadcasts • Direct mail • Telemarketing CALL TO ACTION

  5. Telemarketing • Local Hospice – promoting fund raising scheme (B2C) 15% response rate • Training Company – inviting business owners to attend a training seminar (B2B) • Cost-reduction Company – secured an appointment at UK’s leading supermarket (B2B)

  6. WANTED Bread & Butter • SME’s 5-50 employees that are looking to increase their sales, retain existing customers or raise their profile. ABS Photocopiers, Sterling Partnership, Scanners GB Cream • Businesses that run regular training courses and seminars and are looking to increase attendees Buzz Training, West End Training

  7. WANTED DREAM • Businesses that outsource their inbound calls Home Delivery Network, Empire Stores, LHF Lifeplans • Long term outgoing calls B2B Campaigns Findel PLC, Leeds (multi channel retailer) Scriptus, Bradford (signage)

  8. Any questions?

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