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NEC Converged Solutions for the hospitality industry. Presentation. Producer and Implementation partner About NEC TALIA system – function and facilities Installation, implementation and technical support Admini stration and reporting Usage statistics and Technical condition
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Presentation • Producer and Implementation partner • About NEC TALIA system – function and facilities • Installation, implementation and technical support • Administration and reporting • Usage statisticsand Technical condition • Recapitulation of advantages for guests and hoteliers • Revenues and financial balance
NEC today • $53 Billion in Annual Sales • Ranked 55th in Fortune Global 500 • Largest PC Manufacturer in Japan • World’s 3rd largest Patent producer (Over 15,000 Patents) • World’s 2nd Largest Producer of Semiconductors • Uniquely Ranked in top 5 for Semiconductors, Computers & Communications
ELKO TRADING spol. s r.o. – GCS • Leader of IT market in Czech republic • On CZ market since 1990 • First IT specialist after 1989 in Czech republic • One of 10 greatest distributors in CZ • Over 60 professional specialists on 6 branch offices in CZ a SR • Experience of operation on international markets (Germany, Poland, Belarus, Lithuania, Hungary and many other) • Implementation partner of many Czech and international companies Global Communication Solution (GCS) divisionis first implementation partner for hotel systems from NEC company in the middle Europe
Introduction to NEC’s hospitality solutions • Travel and Leisure Interactive Applications (TALIA) • True Video and Audio on demand • Integration with PMS • HSIA – fixed and WiFi • Integration with PBX • Broadband Display Solution • Local content management for information displays and info channel on guest TV NEC offers the only large scale deployed “triple play” solution available in Europe
TALIA - Overview • Multilingual digital VOD movies – offering all the very latest blockbusters and independent content • Time-shift TV and PVR • Digital TV (DVB-t/c/s) – subject to availability • HSIA – High Speed Internet access (laptop or TV, fixed or wireless) • Games – both 2 and 3 dimensional • Room services and In-room marketing tool • Integration with 95% of existing PMS –including Fidelio V6 and 7 • Installed over either Cat 5e or existing Telephony cabling • All in a fully customisable offering
Video and Audio on demand • Offering the features of a CD or DVD • Fast forward • Rewind • Pause • Resume – allows guests to resume their paused content any time during the playback period • Next track • Digital Quality sound and picture with Dolby digital an option. Most importantly what the customer wants and when they want it……
HSIA on the TV or the guests own laptop Provide access to the www for business and leisure guests • Provide secure unrestricted Internet access on the in-room TV and guest’s laptops • Provide free access to web sites of your choice • Hotel web sites for information and reservations • Tourist board, weather, news or local information sites • Develop a new revenue stream by allowing free guest access to fee paying partner websites • Tourist attractions, restaurants transport, email, news
Room Services • Wake-up service • Bill consulting • Internal TV channel to promote high margin additional hotel services : casino, bar, luxury shops, … • Preview trailers presentation available through VOD • Advertising spot and information messages specific to the hotel or partners (restaurants, museums, ….)
Increases revenue from overseas guests Menus in the guests own Language…..
Before the install - factory rack integration Customers Advantages • Digital Entertainment elements fully integrated • Factory test • Quick installation on customer’s site • Easy deployment • Room saving • Reliability Hardware Integration • Mechanical components assembly (drawers, power cord, network cable...) • Identifier on every rack integrated cable • Internal Racked systems (Server, Storage, back up, UPS..) Software Integration • duplication software image, hardware components integration Specific Logistics and Services • Optional delivery on final customer’s site • Installation & configuration on server’s site : NEC UltraCare
Help desk and Network Operations Centre • Multi language Help desk (French / Portuguese / Spanish / English) • Dealing with all aspects of operation of TALIA with hotel staff or guests • 24x7 Second Line Support Staff and Networks Operations (NOC) • Hardware support • Extended warranty for period of contract • On Site support • Response times detailed in bespoke SLA • Spares available in all countries within 8 hours • Software and Content updates • All managed remotely from NOC • TALIA Real time Web based management system allows both the NOC and the hotels own IT department • Complete visibility of all aspects of their system both locally and across an estate • Colour status ensures fast reaction times
TALIA - complete control at your fingertips • Proactively monitored by NECs Operations Centre Whether the whole estate…..
Increasing revenue….. With a healthy site comes a healthy revenue Up to a 40% increase over analogue systems! “12-15% of hotel guests will watch a pay per view film every night, but this figure is rising as technology allows more choice” Caterer Online ‘04
By day of week… By time of day… Management of use and customer interaction Creating customer usage profiles allows more targeted marketing opportunities
- 251 hotels in the UK Customer Requirements • Pay as you use Telephones in every bedroom • Use of existing installed TV’s • HSIA available for guests • All sites to be completely CAT 5 cabled • Incremental revenue to offset capital investment • Completion by end 2004 NEC Solution • NEC TALIA – offering telephone, HSIA and Video on demand • CAT phone (Creditcard Activated Telephne) – pre-pay telephone • IP based billing for VOD and telephony To date: • 51 lodges are live with telephony and VOD • 13500 rooms cat 5 cabled and STB installed • Revenues in line with projections • Spain and Ireland now included in the project • Travelodge adding 1 lodge every 9 days Why NEC? • NEC offered a premium product at affordable pricing • Comfort offered by Multinational Corp was key in this £20M project www.nec-online.com
Customer Requirements Why NEC? • Interactive video system offering a full compliment of movies available On Demand • Integration into their PMS system • A tool for marketing their complimentary services • Fast but secure HSIA • Smaller companies offering similar solutions had failed to maintain the hotels confidence • NEC has a strong presence at a local level and 24 hour support was essential • System currently installed on hotels installed infrastructure • Integrated into both 25” CRT TV’s and Sharp 23” LCD TV’s • Usage 35% higher than analogue system stats NEC Solution • NEC TALIA • TALIA Console – the PMS integration and management tool • Latest release movies from the Worlds leading studios “Amongst its regular clientele it boasts 2 former US presidents - The Lodge has become of Scotlands most popular luxury retreats” www.nec-online.com
Highlands Hotel Customer Requirements • Interactive video system offering a full compliment of movies available On Demand • Integration into their PMS system • A tool for marketing local services and attractions Why NEC? • TALIA offered cost effective solution with a proven pedigree • Digital On Demand services increase revenue by up to 40% • Small 4 crown hotel located 8 miles from THE National Exhibition Center • catering for individual business travellers or parties • “HSIA and pay per view are an important attraction for the business traveller” Highlands Hotel GM NEC Solution • TALIA system with integration into hotels PMS system
Las Vegas Market Share Over 52% market share
TALIA – road map • Support for multiple payment mechanisms • Support paying all services via Internet • Low bit rate delivery of video • MPEG4 compression h264 • PVR / time-shift TV options available • Integration with VoIP NEC servers • Calling Line Identity (CLI) over TV • ON screen messageswaiting for text or voice answer • Integration of fax services • Capture of video sequences
Offer Strong Points • Stable product with large installed base • One-stop shopping • High quality contents • Use of existing IT infrastructure • Simplicity of a per room and per month charge • Immediate availability
Conclusion Industrialized and scalable Turn key solution, lead by a major manufacturer.