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RANKINGS WORKSHOP

RANKINGS WORKSHOP. STRATEGIES FOR MARKETING, BRANDING, AND IMPROVING INTERNATIONAL RANKINGS MICHAEL FUNG DIRECTOR OF PLANNING & INSTITUTIONAL RESEARCH THE HONG KONG UNIVERSITY OF SCIENCE AND TECHINOLOGY 26 MARCH 2013 VIETNAM NATIONAL UNIVERSITY HO CHI MIN CITY, VIETNAM.

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RANKINGS WORKSHOP

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  1. RANKINGS WORKSHOP STRATEGIES FOR MARKETING, BRANDING, AND IMPROVING INTERNATIONAL RANKINGS MICHAEL FUNG DIRECTOR OF PLANNING & INSTITUTIONAL RESEARCH THE HONG KONG UNIVERSITY OF SCIENCE AND TECHINOLOGY 26 MARCH 2013 VIETNAM NATIONAL UNIVERSITY HO CHI MIN CITY, VIETNAM

  2. Improving rankings performance

  3. RANKINGS ANALYSIS • Rankings Analysis – 7 Steps • In-depth understanding of methodology • Conduct trend analysis • Benchmarking analysis • Analyze subject rankings • Verify the results • Rankings simulations/projections • Engage with ranking agencies

  4. RANKINGS ANALYSIS In-depth understanding of methodology - 1 Larger faculty number scores better.

  5. RANKINGS ANALYSIS In depth understanding of methodology - 2 Smaller faculty number scores better.

  6. RANKINGS ANALYSIS In depth understanding of methodology - 3 QS – Definition of academic faculty staff (2012): • Total number of domestic and international academic faculty staff who are responsible for planning, directing and undertaking teaching only, research only or both teaching and research. • Include: vice-chancellors, deputy vice-chancellors, principals, professors, heads of school, associate professors, assistant professor, principal lecturers, tutors or postdoctoral researchers. • Exclude: research assistants, PhD students who contribute to teaching, hospital residents, exchange scholars or visiting faculty staff who are members of another university, faculty staff from off-shore campus. (deleted) • Staff counted as “research only” should be academically involved, and likely to publish research outputs • Staff not engaged academically and not likely to publish research outputs, such as lab technicians or equipment operators. “Faculty staff from off-shore campus” can be included. Research staff can included, as long as they can publish their own research outputs.

  7. RANKINGS ANALYSIS Trend Analysis - 1 Improved in Reputation (50%) Maxed out in Internationalization (10%) Improved (20%) Worse (15%) Improved (15%)

  8. RANKINGS ANALYSIS Trend Analysis - 2

  9. RANKINGS ANALYSIS Benchmarking - across indicators, universities and countries Taiwan Hong Kong Singapore China

  10. RANKINGS ANALYSIS Benchmarking - across indicators, universities and countries Japan S. Korea Australia New Zealand

  11. RANKINGS ANALYSIS Analyze Subject Rankings - 1 2012 2012 2012 Engineering - Leading in Asia

  12. RANKINGS ANALYSIS Analyze Subject Rankings - 2 2012 2012 2012 UST Full-time MBA Program Top 100 Business School Rankings 2012 Leading in business research and business professional education

  13. RANKINGS ANALYSIS Verify the Results - there might be errors! Top 100 Worldwide Economics Schools Research Ranking Rank improved by 34 places

  14. RANKINGS ANALYSIS Modeling, Simulation/Projection Student-Faculty Ratio vs Scores

  15. RANKINGS ANALYSIS Engage with Ranking Agencies - 1 Hong Kong Taiwan China Singapore 2011 – introduction of discipline normalization and regional modification weightages

  16. RANKINGS ANALYSIS Engage with Ranking Agencies - 2 Japan S. Korea Germany France

  17. RANKINGS ANALYSIS Engage with Ranking Agencies - 3 United States UK Australia New Zealand

  18. RANKINGS ANALYSIS Engage with Ranking Agencies - 4 Damping Approach: smoothen out the impact of data changes.

  19. RANKINGS ANALYSIS Limitation of Rankings HKUST ranked 107th in 2012. HKUST ranked 96th in 2012. Limitation of methodology – heavy reliance on reputation and perceptions

  20. RANKINGS ANALYSIS • Understand methodology optimize results • Key aspects assessed in rankings • Reputation • Teaching performance • Research productivity and impact • Internationalization • Funding and sources of incomes • Faculty and staff strength • Student numbers

  21. RANKINGS STRATEGY BREAKOUT DISCUSSION • In the context of Vietnam: • What are key opportunities for improvement? • What strategies and actions should be taken? • What issues are expected? • Group sharing

  22. RANKINGS STRATEGY Case Study – HKUST • Reputation • Brand statements • International promotion • PR work • Teaching performance • Incentives • Faculty appraisal

  23. RANKINGS STRATEGY Case Study – HKUST • Research productivity and impact • Seed large collaborative projects • Mainland research operations and collaborations • Internationalization • Diversity in student recruitment • Global faculty recruitment • Student and faculty exchanges

  24. RANKINGS STRATEGY Case Study – HKUST • Funding and sources of incomes • Fundraising • Mainland funding sources • Large research funding • Faculty and staff strength • Maintain / improve faculty-student ratio

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