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RANKINGS WORKSHOP

RANKINGS WORKSHOP. STRATEGIES FOR MARKETING, BRANDING, AND IMPROVING INTERNATIONAL RANKINGS MICHAEL FUNG DIRECTOR OF PLANNING & INSTITUTIONAL RESEARCH THE HONG KONG UNIVERSITY OF SCIENCE AND TECHINOLOGY 26 MARCH 2013 VIETNAM NATIONAL UNIVERSITY HO CHI MIN CITY, VIETNAM. introductions.

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RANKINGS WORKSHOP

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  1. RANKINGS WORKSHOP STRATEGIES FOR MARKETING, BRANDING, AND IMPROVING INTERNATIONAL RANKINGS MICHAEL FUNG DIRECTOR OF PLANNING & INSTITUTIONAL RESEARCH THE HONG KONG UNIVERSITY OF SCIENCE AND TECHINOLOGY 26 MARCH 2013 VIETNAM NATIONAL UNIVERSITY HO CHI MIN CITY, VIETNAM

  2. introductions

  3. INTRODUCTIONS • Acknowledgements • VNU • INFEQA • QS

  4. ABOUT TRAINER • Hong Kong University of Science & Technology (HKUST) • Singapore Management University (SMU) • Singapore Government • Carnegie Mellon University (CMU)

  5. ABOUT HKUST • Established in 1991 • 4 Schools – Science, Engineering, Business, Humanities & Social Science • Total Enrolment: 12,603 (UG 8,699; PG 3,904) • Faculty: 537 (core), >1,200 (extended) • 60-hectare campus *Figures as at Sep/Oct 2012

  6. HKUST – INTERNATIONALIZATION • Highly internationalized mix of students (16%, 56 countries) and staff (80% non-local, 80% US/UK PhDs) • Operations in Nansha-Guangdong, Shenzhen, Hangzhou-Zhejiang, Foshan, Xian • >200 worldwide partners, 600 exchange students on campus every semester • 36% of UG students have one or more semester of international experience, mid-term target of 50% • Language of instruction – English

  7. HKUST – BRAND • Focused, elite, research university • International university with strong global and Mainland ties • Interdisciplinary, entrepreneurial spirit, innovative thinking • Institute for Advanced Study – incubator for top scientific leaders and research breakthroughs • Spectacular physical setting and environment

  8. HKUST – RANKINGS Top in HK Top in Asia Top in the World 9 9

  9. PARTICIPANTS INTRODUCTION • Introduce yourself – name, organization, role • What you hope to get out of this workshop • Keep within 20 seconds per person

  10. SESSIONS OUTLINE • The global higher education and rankings landscape • Rankings and methodologies • Strategies to improve rankings performance • Driving change – the human factor • Planning for action

  11. LEARNING OBJECTIVES • Overview of global trends in higher education and international rankings of universities • Understanding of various rankings and associated methodologies • Insights and strategies to improve rankings performance • Knowledge on bringing about organizational change to respond positively to rankings

  12. GROUND RULES • Be present, be engaged • Sharing, learn from one another • Open to ideas, suspend judgment • Listen intently, speak constructively • Reflect, think about how to take action

  13. global higher education landscape

  14. THE GLOBAL ENVIRONMENT • What are the observed changes in recent 5-10 years? • What are the driving forces leading to these changes? • Which factors are most relevant for Vietnam?

  15. THE GLOBAL ENVIRONMENT • Globalization • Economies • Internet • Information & knowledge • Language – English • Internationalization • Branch campuses • Offshore programs, franchises

  16. THE GLOBAL ENVIRONMENT • Massification • The promise of higher education • Aspirations of students, parents • Growing range of degree-granting institutions • Private providers – national interest, quality assurance • No longer elite? • Mobility • International students • Competition for staff • Migration of talents and strengths

  17. THE GLOBAL ENVIRONMENT • Alternative access, learning modes • Private providers • Distance programs • Online / MOOCs • Funding, resources • Traditional sources • New sources

  18. THE RANKINGS LANDSCAPE • What has happened in the recent 5 years around university rankings? • What do you think are the driving forces behind these developments?

  19. THE RANKINGS LANDSCAPE • In the Beginning…. • US News & World Report - College & University Rankings • The Guardian University Guide • The Times Good University Guide

  20. THE RANKINGS LANDSCAPE • Today…. • Academic Ranking of World Universities, G-factor, HEEACT—Ranking of Scientific Papers, High Impact Universities: Research Performance Index, Newsweek, Professional Ranking of World Universities, QS World / Asian University Rankings, SCImago Institutions Rankings, Times Higher Education World University/Reputation Rankings, Webometrics, …. …and the list goes on….

  21. THE RANKINGS LANDSCAPE • Trends • Localized  Globalized • Limited phenomenon  Worldwide proliferation

  22. THE RANKINGS LANDSCAPE • Impact • Students, parents, donors: Perception = Reality? • Funding and quality assurance agencies: Expectations and pressure to act and react • Institutions: Branding and marketing, respond to public commentary • Stakeholders: Interest and responses keeps the business going

  23. THE RANKINGS LANDSCAPE • Drivers for the proliferation of rankings • Relative ease of data collection, publication • Simplification of a complex construct – quantitative and qualitative comparisons • Inclination towards “mind-less” approximation of the real world • Salience, perception, media coverage • Internationalization of higher education

  24. Rankings & methodologies

  25. MAJOR RANKINGS • Quacquarelli Symonds (QS) • World University Rankings (WUR) • Asian University Rankings (AUR) • Subject rankings • Top 50 under 50

  26. MAJOR RANKINGS • Times Higher Education (THE) • World University Rankings (WUR) • World Reputation Rankings (WRR) • Subject rankings • Top 100 under 50

  27. MAJOR RANKINGS • Shanghai Jiaotong University (SJTU) • Academic Rankings of World Universities (ARWU) • Financial Times (FT) • Global MBA Rankings • Global EMBA Rankings

  28. OTHER RANKINGS • National Taiwan University Ranking (NTUR) • SCImagoInstitutions Rankings (SIR) • Leiden Ranking

  29. OTHER RANKINGS • University of Texas Dallas (UTD) • Top 100 Business School Research Rankings • Tilburg University (TU) • Top 100 Worldwide Economics Schools Research Ranking • Nature Publishing Index

  30. RANKINGS RELEASE TIMELINES

  31. QS WORLD UNIVERSITY RANKINGS • Established in 2004 • Published by annually around September • Ranks over 700 universities around the world • Types of rankings: • World University Rankings • Reputational Rankings by Faculty Area • World University Rankings by Subject • Top 50 Under 50

  32. QS WORLD UNIVERSITY RANKINGS

  33. QS WORLD UNIVERSITY RANKINGS

  34. QS WORLD UNIVERSITY RANKINGS Note: Bar height represents scores; numbers represent rank positions

  35. QS WORLD UNIVERSITY RANKINGS WUR By Subject (29 subjects) Reputational Rankings by Faculty Area Entirely driven by the academic reputation survey. Five faculty area: • Arts & Humanities • Engineering & Technology • Life Sciences & Medicine • Natural Sciences • Social Sciences & Management

  36. QS WORLD UNIVERSITY RANKINGS QS Top 50 Under 50 University Rankings • Ranks the first Top 50 young Universities (under 50 yrs-old) • Same methodology and weightages as QS WUR Founding year QS 2011 rank Under 50 rank Institution Country

  37. QS WORLD UNIVERSITY RANKINGS • Survey samples cover global regions, with Asia being relatively under-represented 2012 Academic responses by country and region

  38. QS WORLD UNIVERSITY RANKINGS 2012 Academic responses by faculty and subject area 21% 28% 18% 23% 30%

  39. QS WORLD UNIVERSITY RANKINGS • Characteristics • Strong bias on reputation/ perception (carrying the weight of 50%) • Favour older and well known institutions, esp. at the subject level

  40. QS WORLD UNIVERSITY RANKINGS • Characteristics • Strong bias on reputation/ perception (carrying the weight of 50%) • Favour older and well known institutions, esp. at the subject level

  41. QS ASIAN UNIVERSITY RANKINGS

  42. QS ASIAN UNIVERSITY RANKINGS • Released annually around May since 2009 • Ranks 400 universities in Asia

  43. QS ASIAN UNIVERSITY RANKINGS Note: Bar height represents scores; numbers represent rank positions

  44. QS ASIAN UNIVERSITY RANKINGS Note: Bar height represents scores; numbers represent rank positions

  45. QS ASIAN UNIVERSITY RANKINGS Reputational Rankings by Faculty Area • Entirely driven by the academic reputation survey • Five areas: • Arts & Humanities • Engineering & IT • Life Sciences & Medicine • Natural Sciences • Social Sciences & Management • Characteristics • Strong bias on reputation/perception (carrying the weight of 40%) • Favour well known institutions • Survey samples from Asian regions that would be more representative for Asian institutions

  46. TIMES HIGHER EDUCATION RANKINGS • Published by Times Higher Education since 2010 (split with QS in 2009) • Ranks 400 top universities around the world • Types of rankings: • THE World University Ranking • THE World University Ranking by Subject • THE World Reputation Rankings • THE Top 100 Under 50

  47. TIMES HIGHER EDUCATION RANKINGS

  48. TIMES HIGHER EDUCATION RANKINGS

  49. TIMES HIGHER EDUCATION RANKINGS Note: Bar height represents scores; numbers represent rank positions

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