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Globalization and Culture

Globalization and Culture. The global culture debate globalization might surmount cultural barriers that divide people and lead to more peaceful world or it might lead to homogenization of cultural diversity and dominance of one particular culture. Readings. Readings. Readings.

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Globalization and Culture

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  1. Globalization and Culture • The global culture debate • globalization might surmount cultural barriers that divide people and lead to more peaceful world • or it might lead to homogenization of cultural diversity and dominance of one particular culture

  2. Readings

  3. Readings

  4. Readings

  5. Global Culture? • What is spreading? • Consumerism; culture of capitalism • grows out of world capitalist theory • as capitalism spreads, it redefines values and ways of life • luxuries transformed into necessities via marketing, changes in social institutions, and shift in values • evidence • counter-arguments

  6. Global Culture? • What is spreading? • Western culture • components • evidence • states - dominant legitimate form of political organization • individual rights • counter-arguments • “West” does not exist in abstract • not necessary to become Western to become modern

  7. Diffusion of Ideas • Mediums of transfer • TNCs • Media • Power, imperialism • Socialization, global norms • Outcomes • Homogenization, convergence • Indigenization, creolization, adaptation • Rejection, backlash • Coexistence of global, regional, and local

  8. Key Questions • Is a global culture desirable? • Is a cosmopolitan identity desirable? • Is it possible? • Can it surmount national identity? • Is convergence of values and beliefs about how to structure social activity happening?

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