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The Globalization of Culture

The Globalization of Culture. WHAT IS POP CULTURE?. Products (jeans) or activities (dances) that have mass appeal and wide accessibility

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The Globalization of Culture

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  1. The Globalization of Culture

  2. WHAT IS POP CULTURE? • Products (jeans) or activities (dances) that have mass appeal and wide accessibility • 2. sometimes characterized as 'low culture' (less well-educated) and seen as the opposite of 'high culture' (better educated, mainly in the arts,), e.g. opera; ballet; fine art) • 3. the vernacular (or people's) culture that prevails in an industrial society • 4. “youth culture”: a subculture with distinct styles, behaviors, and interests. It offers an identity, such as family (beliefs), work (behavior), and school (slang). Hostility to the dominant culture are sometimes described as countercultures.

  3. Folk culture: lifestyle of a culture. Historically, handed down through oral tradition. Demonstrates the "old ways" over novelty. Characteristics: self-sufficient, isolated, traditional customs, change slowly, promoted by isolation. Popular culture– Acceptedideas, perspectives, attitudes, and images of a society (temporary). Characteristics: nontraditional, heterogeneous ideas & practices of urban industrial societies, rapidly changes through technology (global), usually promoted by big corporations.

  4. Is pop culture real? “Popular culture mirrors real life BUT it is a distorted and selective reflection that presents familiar realities in their most spectacular forms.” * *From the beginning of the 20th century, new technologies (i.e.: rapid transport and mass communication) and economic globalization have rapidly quickened the rate of cultural diffusion.

  5. POP CULTURE FORMS • popular music (rock, pop, hip-hop, disco) • fashion • television (reality TV, game shows, sitcoms, soap operas) • movies • advertisements • magazines & comics • sports • FACEBOOK

  6. WHAT GETS DIFFUSED? • only some ideas and products successfully “travel” from one society to another (democracy). • individual tastes and preferences of societies vary (cultural issues such as religion) • state control and censorship (TV) • demographics: youth more receptive to new ideas

  7. Examples of diffusion: • Popular clothing: Jeans- became popular in 1960’s and became a status symbol in former USSR - $400 (on black market) • Popular foods: alcohol, snacks, fast food • Problems w/ Popular Culture: • Threat to folk culture: loss of traditional values & customs • Environmental impacts: creation of uniform landscapes (buildings, restaurants), pollution

  8. McDonald’s – Good or Bad? • Restaurants spread over 6 continents, uniform appearance (logo is easily recognizable) • Reflects traditional tastes in different countries: beer in Germany, goat cheese sandwiches in France, and lambburgers in India. • Commodification: taking a good previously not to be bought (ancient statue) or sold and turning it into a commodity w/ a price that can be sold.

  9. WHO DECIDES WHAT GETS DIFFUSED? WHO BENEFITS? 1. industries that disseminate cultural material (e.g. movies, T.V., news media, publishing companies, music corporations) 2. consumers (have buying power to acquire these products) 3. fashion leaders ability to influence the tastes and preferences of others (i.e.: Ralph Lauren, Tommy Hilfiger) 4. Music executives

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