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I Blog to Differ

I Blog to Differ. Chelle Honiker Yarbrough, CTC TravelWebMarketing.com 877-442-1975. A Little Web History & Future. Web 1.0 Compuserve, AOL Web 1.5 Websites, Search Engines Web 2.0 Social Networking, Blogs, Microblogging Beyond?. What is a Blog?. Duh. Short for Web-Log. Diary

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I Blog to Differ

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  1. I Blog to Differ Chelle Honiker Yarbrough, CTC TravelWebMarketing.com 877-442-1975

  2. A Little Web History & Future • Web 1.0 • Compuserve, AOL • Web 1.5 • Websites, Search Engines • Web 2.0 • Social Networking, Blogs, Microblogging • Beyond?

  3. What is a Blog? • Duh. Short for Web-Log. • Diary • Announcement • Insight • Human Connection/Face to Business • Interaction • OPPORTUNITY

  4. How a Blog Can Help Business • Absolutely the most reliable way to get your information into the search engines, period. • Blogs are the key to the home page of Google and others via RSS • RSS=Really Simple Syndication

  5. RSS Subscriptions

  6. Adding a Feed to Google

  7. Google’s Home Page

  8. Options for Your Own Blog • Web Service (Developer Hosted) • Wordpress.com • Blogger (Google) • Typepad • Moveable Type • Benefits: • Quicker roll-out of new features, support

  9. My Suggestion: DIY Wordpress • Good Web Hosts Offer 1-Click Installation & Upgrades Shameless Plug: (gemtravelsites.com) • Hosted together with website or as separate URL • Point and Click Design & Configuration

  10. Deciding on Designs • Branding • Colors, logo & layout same as website • Differentiation • Niche-based blog to market to certain segment • Free Wordpress Design Themes • http://wordpress.org/extend/themes/ • Premium Wordpress Design Themes • Wordpress Design Customization/Creation

  11. Wordpress Advantages • Open Source – Free & Innovative • Thousands of Themes • Thousands of Plug-Ins • Small programs designed to perform specific task within Wordpress like: • SEO, Pinging, SiteMapping, Spam Filtering, Post by Email, Google Analytics, Flickr (Photos) Integration, Adsense, tags, Bulletin Boards…

  12. Setting It Up Right • Posts vs. Pages • Pages are “permanent”– about the author, contact forms, etc. • Posts are “date sensitive”– offers, new information and can be dated in past or future • Decide how often to post. • Don’t be a copycat. • Tag Everything

  13. Content is King – Keywords are Queen. Smoosh Them. • Don’t write for search engines – write for people, but look for opportunities. • Collaborate with everyone in office • Outsource to professional writers • http://travelwriters.com • http://travelwebmarketing.com • Guest Bloggers • DSM’s?

  14. Under the Hood • 4SpaInfo.com • Separately managed • Niche Based • HollandAmerica.net • Integrated with Site Design • Highly Successful

  15. Q & A • Chelle Honiker Yarbrough, CTC • TravelWebMarketing.com • GemTravelSites.com • 877-442-1975 – Toll-Free • Chelle@travelwebmarketing.com • Twitter:chelleyarbrough • Blog: http://mentalgaragesale.com

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