1 / 15

I Blog to Differ

I Blog to Differ . Chelle Honiker Yarbrough, CTC TravelWebMarketing.com 877-442-1975. A Little Web History & Future. Web 1.0 Compuserve, AOL Web 1.5 Websites, Search Engines Web 2.0 Social Networking, Blogs, Microblogging Beyond?. What is a Blog?. Duh. Short for Web-Log. Diary

elina
Download Presentation

I Blog to Differ

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. I Blog to Differ Chelle Honiker Yarbrough, CTC TravelWebMarketing.com 877-442-1975

  2. A Little Web History & Future • Web 1.0 • Compuserve, AOL • Web 1.5 • Websites, Search Engines • Web 2.0 • Social Networking, Blogs, Microblogging • Beyond?

  3. What is a Blog? • Duh. Short for Web-Log. • Diary • Announcement • Insight • Human Connection/Face to Business • Interaction • OPPORTUNITY

  4. How a Blog Can Help Business • Absolutely the most reliable way to get your information into the search engines, period. • Blogs are the key to the home page of Google and others via RSS • RSS=Really Simple Syndication

  5. RSS Subscriptions

  6. Adding a Feed to Google

  7. Google’s Home Page

  8. Options for Your Own Blog • Web Service (Developer Hosted) • Wordpress.com • Blogger (Google) • Typepad • Moveable Type • Benefits: • Quicker roll-out of new features, support

  9. My Suggestion: DIY Wordpress • Good Web Hosts Offer 1-Click Installation & Upgrades Shameless Plug: (gemtravelsites.com) • Hosted together with website or as separate URL • Point and Click Design & Configuration

  10. Deciding on Designs • Branding • Colors, logo & layout same as website • Differentiation • Niche-based blog to market to certain segment • Free Wordpress Design Themes • http://wordpress.org/extend/themes/ • Premium Wordpress Design Themes • Wordpress Design Customization/Creation

  11. Wordpress Advantages • Open Source – Free & Innovative • Thousands of Themes • Thousands of Plug-Ins • Small programs designed to perform specific task within Wordpress like: • SEO, Pinging, SiteMapping, Spam Filtering, Post by Email, Google Analytics, Flickr (Photos) Integration, Adsense, tags, Bulletin Boards…

  12. Setting It Up Right • Posts vs. Pages • Pages are “permanent”– about the author, contact forms, etc. • Posts are “date sensitive”– offers, new information and can be dated in past or future • Decide how often to post. • Don’t be a copycat. • Tag Everything

  13. Content is King – Keywords are Queen. Smoosh Them. • Don’t write for search engines – write for people, but look for opportunities. • Collaborate with everyone in office • Outsource to professional writers • http://travelwriters.com • http://travelwebmarketing.com • Guest Bloggers • DSM’s?

  14. Under the Hood • 4SpaInfo.com • Separately managed • Niche Based • HollandAmerica.net • Integrated with Site Design • Highly Successful

  15. Q & A • Chelle Honiker Yarbrough, CTC • TravelWebMarketing.com • GemTravelSites.com • 877-442-1975 – Toll-Free • Chelle@travelwebmarketing.com • Twitter:chelleyarbrough • Blog: http://mentalgaragesale.com

More Related