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Licensing and Business Models for Premium Plugins

Licensing and Business Models for Premium Plugins. Our decision to embrace GPLv2 with PaidMembershipsPro.com Presented by Jason Coleman At WordCamp Columbus , June 18th, 2011. JASON COLEMAN ∞ CEO, STRANGER STUDIOS ∞ M: 610-334-8508 ∞ JASON@STRANGERSTUDIOS.COM. GPLv2 Recap.

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Licensing and Business Models for Premium Plugins

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  1. Licensing and Business Models for Premium Plugins Our decision to embrace GPLv2 with PaidMembershipsPro.com Presented by Jason Coleman At WordCamp Columbus, June 18th, 2011 JASON COLEMAN ∞ CEO, STRANGER STUDIOS ∞ M: 610-334-8508 ∞ JASON@STRANGERSTUDIOS.COM

  2. GPLv2 Recap • If you distribute GPLv2 code, you can't restrict further distribution of that code. • Implications for contractors and plugin/theme developers. • IMO, if you are building a business on top of WordPress, you should be on the same side of the issue as WP/Automattic/Matt Mullenweg. • But how will I make money? JASON COLEMAN ∞ CEO, STRANGER STUDIOS ∞ M: 610-334-8508 ∞ JASON@STRANGERSTUDIOS.COM

  3. Ways to Make Money • Charge $$$ for downloads • Charge $$$ for modules, upgrades • Services: support, installation, consulting • Sell related products, affiliates revenue • Indirect benefits: clout, fame, karma JASON COLEMAN ∞ CEO, STRANGER STUDIOS ∞ M: 610-334-8508 ∞ JASON@STRANGERSTUDIOS.COM

  4. Business Models: Theme Co’s • StudioPress • GPL Themes • One time $59.95-$79.95 fee for framework. • $24.95/subtheme (“turnkey design”) or $299.95 for framework and all subthemes. • Unlimited sites. • Free support forums. • WooThemes • GPL Themes • One time packages ($70-$200) and subscription options ($125+$15/mo or $200+$20/mo). • Use on as many domains as you want. (compare vs. the “developer license” model) • Paying for support, easy access to code. • Upsell for Photoshop files. • Subscription gets large quantity of themes, easy access to new stuff JASON COLEMAN ∞ CEO, STRANGER STUDIOS ∞ M: 610-334-8508 ∞ JASON@STRANGERSTUDIOS.COM

  5. Business Models: Plugin Co’s • Shopp eCommerce • GPL, but not in directory. • Single-site ($55) and developer ($299) options. • $25 “Add-ons” (Gateway code, Shipping modules) • Premium Support. • Premium Support • Consulting? • WP e-Commerce • Base plugin is free, but not in directory. • Charge for “premium upgrades”. (~$50-100) • Free support forums • Premium Support • Consulting? JASON COLEMAN ∞ CEO, STRANGER STUDIOS ∞ M: 610-334-8508 ∞ JASON@STRANGERSTUDIOS.COM

  6. Business Models: Plugin Co’s • s2Member Pro • Start with the free version in the WP directory. • Charge $69 (single site) or $129 (unlimited) for added features and modules for PayPal Pro (checkout on your own site). • Extra for themes and support. • WishList Member • Obfuscated Code. • Single-site ($97) and Multi-site ($297) options. • Affiliate Program (30%) • Aggressive AdSense/etc marketing. JASON COLEMAN ∞ CEO, STRANGER STUDIOS ∞ M: 610-334-8508 ∞ JASON@STRANGERSTUDIOS.COM

  7. Business Models: Insights • People will pay $$$ to get a plugin from “the source”. • “1-site license” becomes “1-site support” • WordPress Repository in place of Marketing JASON COLEMAN ∞ CEO, STRANGER STUDIOS ∞ M: 610-334-8508 ∞ JASON@STRANGERSTUDIOS.COM

  8. Business Model: Paid Memberships Pro • Plugin will be available in the WP repository • Version available for sale at PMPro • $10-200/month for support and updates • Affiliate links for Payment Gateways, SSL, Hosting • More Consulting JASON COLEMAN ∞ CEO, STRANGER STUDIOS ∞ M: 610-334-8508 ∞ JASON@STRANGERSTUDIOS.COM

  9. Discussion • Business Models • What to charge for? • How much to charge? • GPL • Using it. • Abusing it. • Anything else? JASON COLEMAN ∞ CEO, STRANGER STUDIOS ∞ M: 610-334-8508 ∞ JASON@STRANGERSTUDIOS.COM

  10. About Jason Coleman • Stranger Studios: www.strangerstudios.com • Membership Plugin: www.paidmembershipspro.com • WineLog: www.winelog.net • Blog: therealjasoncoleman.com JASON COLEMAN ∞ CEO, STRANGER STUDIOS ∞ M: 610-334-8508 ∞ JASON@STRANGERSTUDIOS.COM

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