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Business Models and Plans

A comprehensive course in five parts that teaches how to make money and reduce the risk of losing money in business. Covers topics such as mission and vision, goals, strategies, objectives, tactics, customer identification, market segmentation, and revenue and sales models.

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Business Models and Plans

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  1. Business Models and Plans A Foundation for Profitability A course in five parts Brian D. Handspicker CEO - WebEnable, Inc.

  2. Business Models - Why Care? • Guide for how to make money... • Or at least reduce risk of loosing money • April 2000 - Oops... B2C...B2B...ASP? • Digital Demise • Napster • Various Recessions, Depressions

  3. Business Models and Plans Part I: Mission and Vision Goals, Strategy, Objectives and Tactics Or How to Not Lose Money in 5 Easy Steps Brian D. Handspicker CEO - WebEnable, Inc.

  4. Mission Vision Goals Strategies Objectives Tactics Customer Identification Market Segmentation Market Integration Business Definition Value-Add Models Revenue Models Sales Models Agenda

  5. Mission • The overall purpose or charter of an organization or business • The mission of a business is accomplished through multiple business strategies and may span many variations and changes in the goals required to achieve the mission • example: I, Kubla Khan, am pre-destined to rule the world

  6. Vision • A very broad scheme for satisfying the mission of a business • example: Use the skills of the horsemen from the Steps to overwhelm decadent and soft peoples

  7. Goal • A broad desired result or purpose to be achieved • Goals have a longevity that may span many variations and changes in the objectives required to achieve the goal • example: To conquer the known world

  8. Strategy • The plan or scheme designed to achieve a goal • A strategy has a longevity that may span many different tactics exploited to meet objectives • example: Terrorize the populace of each town

  9. Objective • The specific deliverable that implements part of a strategy and contribute towards achieving the desired goal • Objectives may vary over time as they are adjusted to meet the needs of the strategy and respond to the tactics of the competition • example: Conquer the town in the next valley

  10. Tactic • A scheme or plan intended to meet a specific objective • Tactics change based on previous successes and failures • example: We will pillage and burn this town

  11. Taxonomy of Strategy • Mission: The overall purpose or charter of an organization or business • Vision: A very broad scheme for satisfying the mission of a business • Goal: A broad desired result or purpose to be achieved • Strategy: The plan or scheme designed to achieve a goal • Objective: The specific deliverable that implements part of a strategy • Tactic: A scheme or plan intended to meet a specific objective

  12. Business Models and Plans Part II: Customers, Markets and Solutions Or How to Make Money in 3 Not So Easy Steps Brian D. Handspicker CEO - WebEnable, Inc.

  13. Who Are Your Customers? Customer Analysis: • Target Customer • Ideal Customer • Customer Segmentation

  14. Where Are Your Customers? Market Segmentation: • Regional • Target Industry • Solution Industry • Product or Service or Both?

  15. How Do You Reach Your Customers? Market Integration: • Horizontal Integration • Vertical Integration • In-fill Integration • Business Webs • Koretsu

  16. What Business Are You In? • Chips & Dips • Boards & Boxes • Platform Software • Solution Software • Integration Service • Support Service • Systems Solution

  17. How Do You Add Value? • Reseller • Value-added Reseller • Systems Integrator • Host • Service Provider • Product Designer • Product Manufacturer

  18. How Do You Make Money? Revenue Models: • Sell Product • License Product • Lease Product • Subscription to Product • Advertising (Free Product) • Service Product

  19. How Do You Sell? Sales Models: • Direct Sales • Indirect Resellers • Integrators • Wholesale • Online Sales • Mail-Order

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