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Digital Still Camera

Digital Still Camera. For internal use only Do not use any images or videos externally. Product Training IX 200 IS. 19th August 2009, 15:00 CET. By Canon Europe Ltd. Please note….

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Digital Still Camera

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  1. Digital Still Camera For internal use onlyDo not use any images or videos externally Product Training IX 200 IS 19th August 2009, 15:00 CET By Canon Europe Ltd

  2. Please note… This presentation contains new, updated and priority features only.For information on older features supported by this product please refer to predecessor product presentations and ‘CommonFeatures’ Presentation EC276 - Product Training

  3. Please note… Many of the images used in this presentation are strictly for internal use only and should never be used outside of this presentation.Please refer to standard official resources such as ImageBank for all images for use elsewhere.Image which must not be used anywhere apart from purely internal materials are marked with If a star is in the bottom right of a page then none of the images on that slide may be used EC276 - Product Training

  4. 2H 2009 DSC Line-up 2009 2H 2008 2H 2009 1H G11 PowerShot G10 S90 Photo Capables PowerShot SX1 IS SX 20 IS PowerShot SX10 IS PowerShot SX200 IS PowerShot SX110 IS SX 120 IS Digital IXUS 980 IS Digital IXUS 990 IS Digital IXUS 970 IS Digital IXUS 870 IS IX 200 IS Style Leaders Digital IXUS 110 IS Digital IXUS 90 IS Digital IXUS 85 IS IX 120 IS Digital IXUS 100 IS Digital IXUS 80 IS Digital IXUS 95 IS Targeted Concepts PowerShot D10 PowerShot E1 PowerShot A2100 IS Easy quality PowerShot A2000 IS PowerShot A1000 IS PowerShot A1100 IS EC276 - Product Training PowerShot A480 PowerShot A470

  5. Range Position Advanced Wide angle shooting Telephoto reach IX 200 IS Slim Basic Slim design Colour variations IX 120 IS EC276 - Product Training

  6. Target Market • Mostly male 70/30 M/F split – Technical Specifications • Age range: 20 - 45 year olds • Affluent singles or couples, major money earners • The ultimate status symbol and gadget camera Key Purchase Drivers: • Luxury seekers, gadget lovers • Technology aware, knows the advantages of 24mm • Want to create “wow” factor with Wide aspect LCD and Touch Screen • Quality, brand seeker EC276 - Product Training

  7. “The Shell” Curved line ‘shell like’ edge for slim-line profile Anodized aluminium coating on an aluminium exterior projects elegance The metallic coating around the ring has a faint hint of brown that adds to the impression of sophistication Sophisticated matt finish EC276 - Product Training

  8. “The Shell” 230K dot 3.0” PureColor II Touch LCD Excellent visibility Mini HDMI output terminal Anti-reflection coating to both sides of the touch panel has raised visibility Easy to use, Multi-Control Dial EC276 - Product Training

  9. Any design difference between IXUS 110IS and IX 200 IS? 22.9mm Thick 22.1mm Thick 53.4mm 54.1mm 2.8” 130g 99.9mm 145g 97.9mm Design differences Same distinctive WIDE design but slightly larger 3” LCD rather than 2.8” LCD Multi-control Dial IX 200 IS is 15g lighter EC276 - Product Training

  10. Silver Blue Purple Gold EC276 - Product Training

  11. Hero Product Sales Start date: Early/Mid September €329 Ultra wide-angle IXUS. Style you can touch. EC276 - Product Training

  12. Exceptional ease of use Ultra wide lens High Image Quality Full of Canon Firsts! PureColor II Touch panel 24mm wide angle The 3.0“ wide touch panel offers easier and more intuitive operations Optical 5x zoom lens that lets you shoot at a wide angle of 24mm Improved Smart Auto HDMI mini connector Touch AF Active Display HDMovies 12.1 Megapixel DIGIC 4 EC276 - Product Training

  13. Product Features • 24mm ultra wide-angle 5.0x optical zoom lens with optical Image Stabilizer • 12.1 Megapixel CCD • Widescreen 3.0” PureColor II Touch display • Touch screen camera operation including “Touch AF”, “Touch Actions”, “Touch Favourites” • Smart Auto with Servo AF/AE and Scene Detection Technology detects 22 different scene types to make shots in all situations easy(4 extra scenes with Servo AF included) • DIGIC 4 for high image quality & high speed processing • Face Detection Technology, Motion Detection Technology, Noise Reduction Technology • Servo AF/AE retains continuous focus & adjusts exposure of moving subjects • Enhanced i-Contrastintelligently expands the dynamic range in shooting to retain shadow and highlight detail. • Widescreen HD movies (720p) with HDMI connection (cable optional) • Unique control system with Active Display – improved to detect forwards and backward motion for focus checking and movie start/stop • Easy Hints & Tips UI – onscreen guidance messages in shooting, playback and in menu system EC276 - Product Training

  14. FAQ: Why have Canon introduced Touch-Screen on this model? Answer:As a camera manufacturer, our goal was the best touch panel for shooting photos and image playback, and now users can enjoy easier and more intuitive shooting and playback. EC276 - Product Training

  15. Advantages of Touch-Screen? • It’s faster (if implemented well) • It’s a natural way to interact with electronic devices • It’s what consumers expect EC276 - Product Training

  16. How has it been implemented in IX 200 IS? • Touch screen has been combined with conventional camera control (buttons) Button Control Touch Control Infrequent use Commonly used functions Menu item selection Servo AF AF modes Date/Time IS mode Shooting mode selection Exposure compensation Flash settings Touch AF Vertical shutter release Review/erase/protect Magnify an image Scroll display Movie playback Set as favourite EC276 - Product Training

  17. Touch Screen Demonstration

  18. Touch Screen - Shooting Large icons Shooting mode selection On-screen guidance Easy to press Display of six modes and mode names is easy to understand at a glance Designed for viewing at a glance, high visibility icons are visible in all conditions. High quality smooth animation is provided with guidance Exposure compensation Flash settings Vertical release When held vertically, the vertical position shutter button displays automatically, and you can shoot by Touch! You can release the shutter with your thumb, and as it is easy to hold you can stylishly take casual photos Exposure adjusted by dragging the bar Easy to understand guidance EC276 - Product Training

  19. Touch AF – with people Competitor models do not currently track AF/AE after half-press Canon So... Touch people you want to photograph on the LCD monitor! → AF tracking starts Whilepressing the shutter button halfway, AF tracking works even when people move, and exposure also compensates! No missed photo opportunities, and capture the exposure correctly! Focus and exposure are not adjusted AFtracking starts AF/AE tracking • Out of Focus • Incorrect exposure Shutter button Pressed fully Shutter button Pressed halfway EC276 - Product Training

  20. Touch AF – non human subjects Other competitors do not offer object tracking Canon So... Touch your dog on the LCD → AF tracking starts While pressing the shutter button halfway, AF tracking works even when pets and things move, and exposure also compensates! No missed photo opportunities, and capture the exposure correctly! Focus and exposure are not adjusted AFtracking starts AF/AE tracking • Out of Focus • Incorrect exposure Shutter button Pressed fully Shutter button Pressed halfway EC276 - Product Training

  21. Touch Screen - Playback Action Magnify with single touch ‘Flick’ between images Fast review with “Scroll Display” Gesture with “Touch Actions” When displaying movies, start playback with a Touch! EC276 - Product Training

  22. Touch Actions • When the user gestures up/down and across the camera recognises the gesture as a “Touch Action”. • It’s fast, it’s new and it’s useful. • Users can assign a gesture to a camera action • Images can be quickly erased protected, rotated, added to slideshow, tagged as a “favorite”, or navigation to the previous or next “favorite” or day in the sequence, is possible • Then dragging it in right or left , user can decide what the gesture controls. EC276 - Product Training

  23. Question: Has battery life suffered as a result of Touch Screen? Answer:IX 200 IS is powered by NB-6L and can achieve 240 shots or 360 mins of playback. (The DIGITAL IXUS 110 IS achieves 200 shots/300 mins playback) EC276 - Product Training

  24. 24mm Wide-angle 5x Zoom lens Improved groups shots Get more into your photos 24mm 28mm 35mm Create a greater sense of space Improved landscapes EC276 - Product Training

  25. Question: How was a 24mm 5x zoom lens achieved in a compact form? Answer:The use of a double-sided aspherical UA lens as the primary lens, and a high refractive index dispersion glass lens as the secondary lens, achieves a low-profile construction in the first lens group, along with favourable chromatic aberration correction at the wide-angle end of the lens EC276 - Product Training

  26. Active Display – Now detects backward & forward motion Shake quickly (horizontal to the lens barrel) to operate. Start / Stops playback of Movies Zooms in / out when using Image Inspection Tool Tilting the camera with left(right) button will advance image playback. In addition, if tilted more the images advance quicker Shaking quickly (horizontal to the LCD monitor) will advance or return images one frame at a time. to previous images Advancing images to next images EC276 - Product Training

  27. Creative Light Effect • You can take fantastic photos night scenes by changing the points of light in a variety of styles. You can chose from the six types of outlines below. You can also switch between Big and Small sizes. EC276 - Product Training

  28. Ultra-Wide Ultra-Modern Touch-Screen IXUS. EC276 - Product Training

  29. Competitors

  30. Panasonic’s Touch Screen Strategy • 1 model in the range – the FX550 • Panasonic use a hybrid control system of buttons and touch screen. • Probably the closest system to IX 200 IS’s Design wise - looks exactly the same as every other Panasonic DSC EC276 - Product Training

  31. Panasonic’s Touch Screen Record Playback Possible functions Touch AF/AE On-screen adjustment of Aperture / Shutter Speed / exposure comp. Shooting mode selection Flash modes AF modes Touch AF/AE is available but is not active after shutter half-press Image options presented as icons compared to our “Touch Actions” Sliders control aperture and shutter speed in Manual mode EC276 - Product Training

  32. Touch Screen comparison - Panasonic • Panasonic can’t match the quality of our on-screen animations. Ours are much smoother and feel much better • Panasonic lock the exposure and focus after shutter half-press • Panasonic’s Touch AF needs to be selected to use it • Panasonic don’t include “Touch Actions”– functions only available from menu or icons • Panasonic's screen is noticeably recessed into the body – not as smooth as IX 200 IS’s design EC276 - Product Training

  33. Sony Touch Screen models • Two models in the range – T90 and T900; The T90 has a smaller, lower resolution screen but otherwise very similar cameras • Sony models have full touch screen control – menu and settings all selected on-screen Screen fills the back of the camera - quite difficult to handle and not change settings Design and Ergonomics Cradle connector T900 Tiny Zoom control EC276 - Product Training

  34. Sony Touch Screen Image Playback Shooting mode selection Lots of icons cluttering the screen, we use Touch Actions Guidance display Messages shifted to the top of the screen Shooting mode selection icons smaller than ours EC276 - Product Training

  35. Sony Touch Screen Image Index Playback Menu System Up / Down Control – no easy way to quickly advance through images or zoom out further Tabbed browsing system has 6 pages in total Double press to select, single press for guidance – annoying! EC276 - Product Training

  36. Touch Screen comparison - Sony • Sony’s menu system is split into many pages – • Browsing favourites or by date has to be selected from the menu option • Sony is not able to detect “gestures” to browse or perform functions • Sony models do not detect the speed of finger movement across the screen which is very useful and intuitive in IX 200 IS • Lots of the screen is taken with icons • Sony has Touch AF but no AF/AE tracking after half-press • Canon beats Sony on battery life (240 vs. 220/200 shots) • Sony models do not have a direct HDMI connection for HD playback EC276 - Product Training

  37. Nikon’s Touch Screen • Nikon have 2 models in the range supporting touch-screen: S230 and S60 • Both models feature full touch screen control S60 S230 EC276 - Product Training

  38. Nikon Touch Screen Flash mode selection Shooting mode selection Stylus needed in order to make the correct selection on smaller icons Small scene icons EC276 - Product Training

  39. Nikon Touch Screen Flash mode selection Playback menu Two tone colour scheme, very basic buttons not high visibility like ours Vertically scroll through the menu options EC276 - Product Training

  40. Nikon Touch Screen Even the optical zoom is controlled via the screen! Image actions in very small icons – no touch actions. No touch/double touch for image magnify Stylus allows writing or drawing over images EC276 - Product Training

  41. Nikon Touch Screen • Both Nikon models have very poor for battery life (140 shots / 160 shots) • Image quality is reported as below average in a number of reviews: • http://www.digitalcameratracker.com/nikon-s60-reviews-sample-photos/ • Nikon’s menu system is not very refined – constant scrolling and small icons • Nikon offer no Touch Actions, No Touch Servo AF/AE after half-press Nikon S60: http://www.dpreview.com/reviews/Q408slimgroup/page6.asp “Requires at least four screen presses to change a simple setting” “A frustrating affair” “Often fails to respond” EC276 - Product Training

  42. Our strengths • IX 200 IS contains a responsive touch screen interface – fast & precise • “Touch Actions” are new for DSC market – it avoids the creation of separate menus and multiple touches on-screen • None of the competitors offer Touch AF with Servo AF/AE after half-press • None of the competitors come close to the quality of the animations on IX 200 IS • IX 200 IS’s buttons are large and are clearly visible on the screen • IX 200 IS’s battery life is competitive in the market EC276 - Product Training

  43. Technical comparison EC276 - Product Training

  44. Winning Specifications • 24mm wide anglebeats all main competitors • 5.0x zoom in a compact body is very competitive • HDMI output for no loss of quality – no special cables or docks • Sony and Nikon lenses are located on the top right of the camera body – which is inconvenient for handling • Our Touch Screen interface is Canon quality • DIGIC imaging performance & Smart AUTO EC276 - Product Training

  45. What’s in the box? Digital camera IX 200 IS Wrist strap WS-DC10 Battery Pack NB-6L (E) (with Terminal Cap) Battery Charger CB-2LYE AC Cable (E-type plug) AV Cable AVC-DC400 Interface Cable IFC-400PCU User Manual Kit Stylus EC276 - Product Training

  46. High-Power Flash HF-DC1 Optional Accessories Digital IXUS Metal or Leather Straps Soft Leather Case DCC-1100 AC Adapter KitACK-DC40 HDMI Cable HTC-100 EC276 - Product Training

  47. Software (Solution disk v49) • Manual Disk: • Camera User Guide • Software Guide • Personal Printing Guide • Includes: • ZoomBrowser EX /ImageBrowser 6.4 • CameraWindow v8.0 • MyCamera DC v7.2 • MovieEdit Task v3.2 - Supports MOV/AVI movie file editing • PhotoStitch 3.1 (3.2 for Mac) • System Requirements EC276 - Product Training

  48. Thank you.Questions? Agenda

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