Digital Still Camera

1. Digital Still Camera For internal use onlyDo not use any images or videos externally Product Training ES-40 19th August 2009, 15:00 CET By Canon Europe Ltd

2. Please note… This presentation contains new, updated and priority features only.For information on older features supported by this product please refer to predecessor product presentations and ‘CommonFeatures’ Presentation EC278 - Product Training

3. Please note… Many of the images used in this presentation are strictly for internal use only and should never be used outside of this presentation.Please refer to standard official resources such as ImageBank for all images for use elsewhere.Image which must not be used anywhere apart from purely internal materials are marked with If a star is in the bottom right of a page then none of the images on that slide may be used EC278 - Product Training

4. SELPHY Range 2009 1H 2009 2H NEW Successor to ES30 Replacement of ES3 ES-40 EC278 - Product Training

5. ES and CP series – What’s the difference? • Lightweight • Creative options • Colour options • Lower unit cost • Easy Photo Pack with integrated ink & media • Carry handle • Large LCD • More creative options • Integrated power adapter • Higher print quality • Voice Guidance CP Series ES Series Common points Fixed cost per print 100 year lab quality prints Fast start-up Convenient Easy to use EC278 - Product Training

6. Positioning Target Users • 70% Female/30% Male • Mothers with Children (creative printing) • Mother/ Grandmother / Dad / Grandad, everyone that likes the idea to print photos everywhere and whenever he/she likes • Arts and crafts enthusiasts Key Purchase Drivers • Many purchasers will not necessarily be the user – but want to provide a tool for someone to share images with them • Want ultimate ease of use • View & Edit photos without a PC – completely stand alone Usage • Make albums of memories & be creative with photos • Give/share with family • “Scrap-booking” EC278 - Product Training

7. Carry handle for easy portability Easy Scroll Wheel Easy to access memory card slots Voice Guidance button Creative Print button 3.5” tilted colour LCD Voice Guidance speaker (was infra-red detector) The colour was chosen to blend in with modern interiors EC278 - Product Training

8. High-quality, creative prints that will last for generations. EC278 - Product Training

9. High-quality, creative prints that will last for generations. €179 Sales Start date: Beginning of October EC278 - Product Training

10. Product Features • Advanced, easy to use compact photo printer with built-in voice guidance(7 language support) • Large high-resolution, wide viewing angle 3.5” LCD with simple user interface • “Easy Photo Pack” with integrated ink and media • Easy Scroll Wheel makes browsing and navigating images a breeze • Creative Print options with a variety of new photo layouts and fun designs (calendar, multi-layout, speech bubble, clip art), frames, stamps, filter effects – including smooth skin, semi-transparent frame designs, selectable border colours andMyColors • Auto Image Optimize corrects images using Noise Reduction, Red-Eye removal, Face Brightness and Colour correction • DIGIC processing for high image quality, fast processing and startup speed • Wireless printing via optional Bluetooth adaptor • Selphy Photo Print software with integrated audio guidance and content download support • Gold & Silver cartridge option • Pre-determined running costs (definite price per print) • Long lasting 100 years print with instantly dry overcoat to protect from splashes and spills and sticky fingers. A similar look and feel to traditional Lab Prints with a lot less hassle EC278 - Product Training

11. Design Concepts • Easy Operation • Anyone can use stand alone or with easy to use software with voice guidance • High Image Quality • Everyone can enjoy photos with improved image optimize functions and DIGIC performance • Creative Printing • Enjoy even greater creative control over your prints with even more clip art , stamps, layout options, frames and MyColors EC278 - Product Training

12. Easy to view and use • 3.5” high definition LCD Panel • Wide viewing angle in addition to a further • High-definition resolution of 230,000 dots • Easy to check images from a wide angle in the horizontal and vertical directions. • Easy to use operation panel • The operation panel has been made to look sleek, with a layout that appears easy to use, important buttons that are used frequently were made larger and coloured to give emphasis. 3.5“ 3.5-inch, high-definition LCD monitor with a wide viewing angle Image scrolling is possible in 0.7 sec.※1 EC278 - Product Training

13. Voice Guidance *Choose from Japanese, English, French, Chinese Mandarin, Spanish, Italian, or German • Activated via a dedicated button on the printer, Voice guidance is provided to assist users through the creative printing process – ideal for beginners or younger users. Available in 7 languages* the feature will assist users even when problems occur and suggest an action to resolve it. Assists when the user encounters an error Assists during creative print Select a colour Please reload the cartridge or insert a new one Select the area for printing Replace the used cartridge EC278 - Product Training

14. Question: Why has Voice Guidance been introduced in this model? Answer: Voice Guidance is provided as an ease of use feature to appeal widely to people who are not used to printing or are not familiar with technology. It gives character and introduces younger users to the printing process. EC278 - Product Training

15. Voice Guidance Demonstration

16. Selphy Photo Print v1.1 Demo

17. What’s new in SPP v1.1? • Support for Gold/Silver Printing within the interface (Windows only) • SPP automatically saves the history of previous creative layout and re-print when you want (max: 50 layouts) • 54 new frames with 50 new stamps added • Improved audio quality (voices re-sampled) • Access to Selphy Contents Utility from the interface EC278 - Product Training

18. Selphy Contents Utility • Allows download of additional creative content from PC to printer • 5 frames and 5 clip art per download due to printer memory limitation • Included on the solution disk are 19 frames and 20 stamps which the users can select and move to the printer itself Memory card Choose Frame Choose Clip Art Write to Card Transfer to SELPHY EC278 - Product Training

19. Image Optimize with Face Detect & Noise Reduction With new Image Optimize with Noise Reduction Underexposed foreground Image optimization with intelligent noise processing retains a high level of detail without noise from the correction process Magnified view Corrected Image Without noise reduction Without noise reduction the result is unnatural looking skin-tones EC278 - Product Training

20. Question: Image optimization gives priority to faces, what happens if a photograph shows multiple people? Answer:Rather than optimizing each individual face separately, the optimization process corrects the image by taking into account all faces. EC278 - Product Training

21. Higher Image Quality – Red Eye Correction • In situations where red-eye occurs, the face detection function will automatically detect red-eye and correct to a lively, natural colour. (Available in the menu) Red-eye correction Off Red-eye correction On EC278 - Product Training

22. Question: Cameras have red-eye correction functions as well. Does this printer use the same processing? Answer:Cameras apply the DIGIC 4-based face detection function to red-eye correction, using a different system than the red-eye correction process used in printers. EC278 - Product Training

23. New Image Effect – Smooth Skin • Smooth Skin Smooth skin smoothes out roughness in the skin tones to make skin texture more beautiful Smooth Skin After processing Before processing EC278 - Product Training

24. Enhanced Creative Printing Options • Semi-transparent frame designs are now available • With border prints, the border colour is now selectable* (6 colours) • 16 picture frame designs • 10 types of clip art (including semi-transparent), 6 speech bubbles • 12 Calendar designs (including semi-transparent) • 6 multi-layout designs • 8 Image effects (including smooth skin) – can be combined with MyColors • Bundled with Selphy Photo Print are 54 frames(30 new), 50 stamps(30 new) • 8 kinds of Gold and Silver frame, 4 kinds of Gold and Silver stamps in-printer EC278 - Product Training *When printing from memory card only

25. Creative Printing +Gold and Silver Media A personal Card at Christmas Save the print! A perfect wedding gift A special present for Mum A reminder of the party Make your own thank-you cards! EC278 - Product Training

26. Demo Mode with sound effects and samples • A new demo mode has been added that starts up after 20 sec. when Auto Power Down is set to Off. Sound effects and audio guidance are provided in time with the demo mode's slideshow. Voice guidance Memory card compatibility Creative print Easy scroll wheel Great for in-store demonstration and no seller experience necessary! 100-Year Print Gold/Silver Media EC278 - Product Training

27. Frame printing mode • With this dedicated mode, you can easily create images with frames to quickly show the printing of frames with photos for PR events, and rental of equipment at hotel and service facilities, etc. • Before activating this mode, some SELPHY frame content must be downloaded to the printer via the SELPHY Contents Utility. Then a 5-10 second combination key press of “Power”, “Edit”, “Zoom-in”, “+” from an off state will give you the option of starting in this new mode Power On Choose a frame Create a print! Much quicker to demonstrate creative printing EC278 - Product Training

28. Please take note… • Internal memory has been reduced in this model • No re-printing or favourites available • Wireless printing is via Bluetooth only • Infra-red sensor is removed EC278 - Product Training

29. Competitors

30. Sony DPP-FP Series • DPP-FP95 is the flagship Sony model and popular from GFK data (7.4% market share in EU11) selling in the region of €192 • Sony’s cost per print is slightly higher (20p vs. 25p / print) • Sony use a separate ink/paper tray in their flagship product – not built within the body as in ES series • Sony’s offer fewer print media options – no Gold/Silver, no B&W, no card size. Only 6x4 printing. • Sony’s bundled software solution doesn’t come with creative print options. • Sony’s print resolution doesn’t match the ES series - 300 x 300 dpi vs. 300 x 600 EC278 - Product Training

31. Selphy advantages • Integrated ink & media cartridges give a fixed cost per print • A fast start-up and printing time means near instantaneous results – no time taken to clean heads or warm up as in inkjet equivalents • Perfect borderless printing with no need to trim • Digital photo frames are proving popular but do not offer the lasting memory that actual prints do • The range of creative content makes it marketable to people who want to customise and personalise their prints EC278 - Product Training

32. What’s in the box? Canon Compact Photo Printer ES-40 Compact Power Adapter CA-ES200-S AC Cable(with E-type plug) User Manual Kit EC278 - Product Training

33. Optional Accessories BU-30 Bluetooth adapter EC278 - Product Training

34. Software (CPSD20) • Manual Disk: • PDF manual included • Includes: • Selphy Photo Print v1.1 • Selphy Contents Utility • Printer driver • System Requirements EC278 - Product Training

35. Thank you.Questions? Agenda