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MAKING A DOLLAR or MAKING A DIFFERENCE? INCREASING ROI FOR CLUBS

MAKING A DOLLAR or MAKING A DIFFERENCE? INCREASING ROI FOR CLUBS. www.bigdave.com.au. Business Background. 2000 weddings over 15 years 56% W.O.M. 99% Satisfaction Best Reception Centre in Vic. 3 years in a row. MAKE A CLUB POSTER!. NAME & CLUB & PHONE SOFTWARE & TECHNOLOGY YOU USE!

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MAKING A DOLLAR or MAKING A DIFFERENCE? INCREASING ROI FOR CLUBS

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  1. MAKING A DOLLARor MAKING A DIFFERENCE?INCREASING ROI FOR CLUBS www.bigdave.com.au

  2. Business Background 2000 weddings over 15 years 56% W.O.M. 99% Satisfaction Best Reception Centre in Vic. 3 years in a row.

  3. MAKE A CLUB POSTER! NAME & CLUB & PHONE SOFTWARE & TECHNOLOGY YOU USE! BEST TIPS & TRICKS

  4. HOW A CLUB REALLY WORKS GAMING FOOD BAR CAFE ENTERTAINMENT FUNCTIONS EVENTS SHOWS CONF

  5. BILL FREEDMAN RULES! This 20-year research project Concluded that interior design and equipment layout have a greater impact on player counts than marketing, management, and operations combined.

  6. FREEDMAN’S DESIGN RULES • Segmented Venue NOT OPEN • Machines Near Lobby • Short Sight Lines NOT LONG LINES • The MAZE Effect! • Compact & Congested • Organised Equipment • Segregated Machines • Low Ceilings! NOT HIGH • Gaming Equipment is the decoration • Standard Decor NOT Themes • Avoid WIDE AISLE walk throughs • Multiple Gaming Ambiences

  7. KNOW YOURGAMING PLAYERS

  8. ATTRACTING HIGH ROLLERS • LONELY LADIES • WILD BUSINESS MEN • SHIFT WORKERS / FIFO WORKERS • EMBEZZLERS & MONEY LAUNDERERS • ETHNIC MARKETS – ASIAN etc

  9. KNOW WHAT GAMERS WANT & DON’T WANT • SAFE & SECURE • ANONYMOUS • EASY & EFFORTLESS • COMFORTABLE • GOOD SERVICE • OUTDOOR SMOKING • LUCKY • FREE • LINKS • TIERED REWARDS • WINNING • SOUNDS • DECOR & DESIGN • CLEAN • SPECIAL VIP FEELING • CARPARKING SERIOUS GAMING AMBIENCE

  10. CLUB TARGET MARKETS • Oldies 65+ • Wealthies 45-65 • Tradies 25-55 • Sporties 18-35 • Reps/Biz People • Ladies Group • G2 – Parent & GranP • Yuppies 25-35 • Tour Groups • Travellers • G3 – Parties 3 Gens • Backpackers • Families – D,M & Kids • Mummies (w/Kids) • Kids < 18 • Young 18-25

  11. GAMING FOOD STRATEGY Food is an Attraction for Gamers Value priced COMFORT FOOD Fast & Functional CARBS, FAT, SALT & SUGAR! Machine Snacks are Critical!

  12. CAFE - CCC • Coffee, Cakes & Couch Area • Fast Service, Quick Coffee • Adjacent to Gaming Area • Comfortable Couches – TV watching Attracts Ladies Market and Gaming Orphans

  13. ENTERTAINMENT OFFER • Poker • Mahjong • Bingo • Bridge • Keno • Tab CROSS SELL TO GAMING ATTRACTS INTRAVERTED YOUNG GAMERS

  14. FUNCTIONS & EVENTS AVOID Shows, Events & Functions that are DETRIMENTAL to Gaming TOO BUSY, TOO ROUGH, TOO ROWDY NO NIGHTCLUB! NO FIGHTS! WEBMARKETING RULES!

  15. THE SNOWBALL EFFECT Your Function Space – Asset or Liability? Your Functions Database? Function Sales Effort (Targets)? Function Delivery - Promise & Deliver? Follow Up!!! “On a Roll……”

  16. FIX YOUR UGLY BITS FIRST! GREAT FIRST Impression LAST Impression Get the BUGS Out! BAD

  17. REDUCE WAGES –ENGAGE YOUR TEAM ENGAGED NOT ENGAGED ACTIVELY DISENGAGED

  18. CLUB DIVERSIFICATION • Accommodation • Gym / Fitness • Aged Care • AMF Bowling • Aqua Golf • Food Franchises • Butcher • Car Wash • Ice Making Machine • Childcare Centre • Kid’s Play Room • Holiday Rentals • Retirement Village • Retail Rental Properties • Commercial Property Dev • Cemetery / Crematorium • Entertainment Centre • Nightclub

  19. MAD or MAD? Making a Dollar then Making a Difference Valued Donations Intra Clubs DEALING WITH CHANGE

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