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UNDERSTANDING THE MARKET PROCESS

UNDERSTANDING THE MARKET PROCESS. Presented by: Sonam Yangzi Lama Kalpana Pant Melina Shrestha Susmita Manandhar Pravee Manandhar. ANALYSIS OF THE MARKETING ENVIRONMENT OF THE DWARIKA’S HOTEL. CONTENTS: Introduction History Business Information SWOT Matrix 5. Micro Environment

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UNDERSTANDING THE MARKET PROCESS

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  1. UNDERSTANDING THE MARKET PROCESS

  2. Presented by: Sonam Yangzi Lama Kalpana Pant Melina Shrestha Susmita Manandhar Pravee Manandhar ANALYSIS OF THE MARKETING ENVIRONMENT OF THE DWARIKA’S HOTEL

  3. CONTENTS: Introduction History Business Information SWOT Matrix 5. Micro Environment 6. Macro Environment 7. Aims 8. Acknowledgement 9. conclusion 10.Questionaries

  4. INTRODUCTION Dwarika’s Hotel is a unique place which is situated in Kathmandu. The place demonstrates the proper blend of cultural restoration and preservation of historical artifacts from 13th century. It is situated in Battisputali.

  5. HISTORY The history of The Dwarika’s Hotel is knotted with the life and times of its founder, Mr. Dwarika Das Shrestha (1925-1992). He was a true visionary person who was aware of the changing world around him. The hotel was named after him.

  6. BUSINESS INFORMATION Key success factor : Food and decoration Marketing office: Germany and US Specialty: package system for local as well as international customer Social Works: Ram Mandir (old age home), Dwarika Das Memory School, Orphanage

  7. How does the business retain the expertise? Conduct workshop Pay good salary What is the state of finance? Easily Sustainable What is the capacity for innovation? Maintain cultural heritage Focus on organic stuffs (food, curtains, towel) What are the plus point about the company? Cultural heritage containing wood carving Organic food from own vegetable farm Resort

  8. Threats Large no. Of hotels Political instability Import of organic linens Opportunities Tourism growth rate Eco- friendly tourism • CSF • Expansion of business • CSF • Dhulikhel Dwarika’s Resort Weaknesses 1. Inconvenient parking No intl. franchisee Strengths Distinct entity Location Family business • CSF • Adapt technology keeping the originality • CSF • Retain stability TOWSMatrix

  9. MICRO ENVIRONMENT

  10. MACRO ENVIRONMENT

  11. AIMS

  12. Many heartfelt thanks to my friends Kalpana Pant, Melina Shrestha, SushmitaManandhar and PraveeManandhar for helping me with ideas and thoughts. • Also my classmates for being present in the class and for the encouragements. • Above all Mr. BiratShrestha, our subject teacher of UMP. ACKNOWLEDGEMENT

  13. THANK YOU

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