Usability And Usability Surveys:How to make your web site usable

1. Usability And Usability Surveys:How to make your web site usable Gail Service

2. What is usability? Usability is the measure of the quality of the user experience when interacting with something whether a web site, software application or any other device the user can operate in some way or another.

3. Why is usability important? • For the user usability is important because it can be the difference between performing a task accurately and enjoying the process or not.

4. What determines the usefulness of a site? • Utility: Does the site offer anything that people care about or need? • Usability: Can the user use the site and can he or she do so effectively.

5. Usability guidelines • Create a site identity • Make screens as simple as possible • Group like things together on page • Make links look like linksWebmaster Base - Professional Website Usability - 5 Part Series., distinguish from text and graphics. • Links should be predictable • Think like a novice user

6. Continued • Do a better job helping people find the right indexes • Remote access is important • Make language clear and simple • Consistency of language across pages • Use graphics minimally • Repeat same graphics on the rest of like pages

7. Con't • Be consistent with location of repeated graphics. • Use font size or bolding for user who scan. • Use results of focus groups, usability studies etc. to determine what should go on the screen. • Make the page scan able. • Don’t use edge of screen for important links. • Use navigational buttons.

8. Five Characteristics of Usability • Ease of learning • Efficiency of use • Memorability • Error of frequency and severity • Subjective satisfaction

9. Benefits of ease of use • Improve your conversion rate • Increase hits • Avoid leakage to your competitors • Keep developers focused on important business metrics • Lower your support costs • Improve customer satisfaction • Show where you’re wasting development time

10. Make the value proposition clear on the site Include interesting content Make links visible Restrict the navigation bar to a small number of links Get feedback on functionality Proof read the content Include white space in the layout Accessible to he partially sighted Do usability test Use consistent terms for nav. Items and hyperlinks Ten Tips to Make Your Site Usable

11. Usability for the Disabled • Visual – ALT provides alternative text for images (described images) • Auditory – not an issue • Motor- (imagemaps that don’t require precise mouse positioning) • Cognitive-simplified navigation helps (site maps) visualization. • <TITLE >Alt

12. Bobby • Bobby is a web based tool that analyzes web pages for their accessibility to people with disabilities About Bobby: Bobby: CAST Bobby was created by CAST: Center for Applied Special Technology

13. Usability SurveysPSERS Website Survey FormWeb Survey DocumentsUsability Laboratories Survey

14. Electronic Surveys • Electronic surveys provide an opportunity to obtain quick feedback and information from large numbers of user customers about issues related to online service and products.

15. Electronic Survey Requirements • A clear understanding of the learning objectives • Translation of questions and objectives into a survey research plan • Data collection, analysis& interpretation

16. Top Ten Usable Sites • The Web 100 : 1-10

17. Conclusion